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Seat “A Race Car Set Free” 2018

Seat “A Race Car Set Free” (2018) is a Seat commercial directed by Noam Murro for Droga5, produced by Biscuit Filmworks. It won one award: Creative Circle 2018 Bronze FILM CRAFT - Best Direction (single).

A race car is trapped in a garage, longing for the open track, until it breaks free and transforms into a road car.

Video: SEAT on YouTube

Shot by shot

  1. A wide shot of an empty race track with a control tower in the background under a cloudy sky.© Seat0:00
  2. A wide shot of a race track seen through a metal grid, with a red and white barrier visible in the distance.© Seat0:02
  3. A white race car with red stripes is seen through a metal fence in a dark, industrial garage.© Seat0:06
  4. A white race car speeds along a track at dawn, with a subtle double exposure of a garage door and a person in a helmet.© Seat0:13
  5. A man in a grey jacket and pants stands next to a large corrugated metal garage door, touching it with his right hand.© Seat0:17
  6. A white race car with red and black accents drives on a race track, with a tall tower and mountains in the background.© Seat0:21
  7. A white race car sits on a snowy track as a man in dark clothing waves a green flag, with other people watching in the background.© Seat0:28
  8. A white car is parked on a race track, while a grey race car drives past it, with a transparent overlay of another race track.© Seat0:33
  9. A white race car with colorful accents drives quickly around a track on a sunny day, with a clear blue sky overhead.© Seat0:36
  10. A white race car with red accents is seen through a chain-link fence on a race track under a cloudy sky.© Seat0:43
  11. A dark grey Seat car drives quickly around a bend on a rural road under a bright sky.© Seat0:48
  12. A red car drives away on a long, empty road at dusk, with mountains in the background, then two cars are parked on a wet track.© Seat0:54

Stills © Seat. Made by Droga5, Biscuit Filmworks and Noam Murro.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A race car's spirit unleashed on the open road.

Tagline: “A RACE CAR SET FREE”

imprisoned creaturedesire for freedomtransformationdream sequenceescape from confinement

The cut

Length
60 s
Shots
34
Average shot
1.8 s

What creatives use Seat “A Race Car Set Free” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Seat “A Race Car Set Free”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of an empty race track with a control tower in the background under a cloudy sky.© SeatA wide shot of a race track seen through a metal grid, with a red and white barrier visible in the distance.© SeatA white race car with red stripes is seen through a metal fence in a dark, industrial garage.© SeatA white race car speeds along a track at dawn, with a subtle double exposure of a garage door and a person in a helmet.© Seat
    Frames from Seat “A Race Car Set Free”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Seat “A Race Car Set Free” in order, with its length, framing and what happens in it.

    A wide shot of an empty race track with a control tower in the background under a cloudy sky.© SeatA wide shot of a race track seen through a metal grid, with a red and white barrier visible in the distance.© SeatA white race car with red stripes is seen through a metal fence in a dark, industrial garage.© SeatA white race car speeds along a track at dawn, with a subtle double exposure of a garage door and a person in a helmet.© SeatA man in a grey jacket and pants stands next to a large corrugated metal garage door, touching it with his right hand.© SeatA white race car with red and black accents drives on a race track, with a tall tower and mountains in the background.© Seat
    Length: 60 s · Shots: 34 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a transformation

    Before you present an idea, you need to know who has done it, and how.

    Seat “A Race Car Set Free” is built on a transformation. Search the library by idea to see every spot that uses it.

    BBC “Trails Will Blaze”© BBCJindal Steel and Power “Jindal Steel- the Steel of India”© Jindal Steel and PowerChannel 4 “Meet the Superhumans”© Channel 4Kalbaz “Ping Pong”© Kalbaz
    BBC · Jindal Steel and Power · Channel 4 · Kalbaz

More commercials by Noam Murro

  • VOLKSWAGEN POLO "Dog" (2009) commercial still© VOLKSWAGEN POLOVOLKSWAGEN POLO “Dog” 2009Dir. Noam Murro · DDBEurobest Grand Prix 2008
  • ChildFund International "Monster" (2024) commercial still© ChildFund InternationalChildFund International “Monster” 2024Dir. Noam Murro · WRTHYshots Awards Gold 2024
  • Guinness "Wheelchair basketball" (2016) commercial still© GuinnessGuinness “Wheelchair basketball” 2016Dir. Noam Murro · Abbott Mead Vickers BBDOIPA Effectiveness Awards Gold 2016
  • Jameson "Fire" (2012) commercial still© JamesonJameson “Fire” 2012Dir. Noam Murro · TBWA\Chiat\DayClio Awards Gold 2012
  • DirecTV "Hot House" (2011) commercial still© DirecTVDirecTV “Hot House” 2011Dir. Noam Murro · GreyDGA Awards 2011
  • Heineken "Handlebar Mustache" (2011) commercial still© HeinekenHeineken “Handlebar Mustache” 2011Dir. Noam Murro · Wieden+KennedyDGA Awards 2011

More from Droga5

Award-winning auto commercials

Questions

Who directed the Seat “A Race Car Set Free” commercial?

Noam Murro directed it, produced by Biscuit Filmworks, for the agency Droga5.

Which agency made Seat “A Race Car Set Free”?

Droga5 created it for Seat (2018).

What awards did Seat “A Race Car Set Free” win?

1 awards, including Creative Circle 2018 Bronze FILM CRAFT - Best Direction (single).

What is the tagline of Seat “A Race Car Set Free”?

“A RACE CAR SET FREE”

Sources for the credits and awards

web.archive.org