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Save the Children “One minute of silence” 2025

Save the Children “One minute of silence” (2025) is a Save the Children commercial directed by Johan Stahl. It won one award: Epica 2025 Bronze Public Interest – Humanitarian Aid.

A young girl counts the children who have died in Gaza, then asks for a minute of silence, followed by a call to action from an adult.

Video: JOHAN STAHL on Vimeo

Frames

  1. A man in a dark suit sits at a desk in a large, dark, soundproofed room, looking forward with a neutral expression.© Save the Children0:00
  2. A young girl with blonde hair draws chalk marks on a dark wall, then looks directly at the camera with a serious expression.© Save the Children0:02
  3. Save the Children “One minute of silence”, shot 2© Save the Children0:04
  4. Save the Children “One minute of silence”, shot 2© Save the Children0:06
  5. Save the Children “One minute of silence”, shot 2© Save the Children0:08
  6. Save the Children “One minute of silence”, shot 2© Save the Children0:11
  7. A female hand with manicured nails holds a stopwatch, pressing the button to start the timer, in a dimly lit interior.© Save the Children0:15
  8. A wide shot of a dark, empty auditorium with two people sitting far apart, and red text and a logo appearing on screen.© Save the Children1:20

Stills © Save the Children. Made by Johan Stahl.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A child's simple, stark tally of lives lost, followed by a minute of silence.

Tagline: “Tak fordi du så med.”

child as moral compassstark visual metaphorcall to actionminute of silencecontrast of innocence and tragedy

The cut

Length
85 s
Shots
5
One take
63 s in a single shot

What creatives use Save the Children “One minute of silence” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Save the Children “One minute of silence”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a dark suit sits at a desk in a large, dark, soundproofed room, looking forward with a neutral expression.© Save the ChildrenA young girl with blonde hair draws chalk marks on a dark wall, then looks directly at the camera with a serious expression.© Save the ChildrenSave the Children “One minute of silence”, 0:04© Save the ChildrenSave the Children “One minute of silence”, 0:06© Save the Children
    Frames from Save the Children “One minute of silence”

  2. 02How a one-take commercial is built

    63 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A man in a dark suit sits at a desk in a large, dark, soundproofed room, looking forward with a neutral expression.© Save the ChildrenA young girl with blonde hair draws chalk marks on a dark wall, then looks directly at the camera with a serious expression.© Save the ChildrenSave the Children “One minute of silence”, 0:04© Save the ChildrenSave the Children “One minute of silence”, 0:06© Save the ChildrenSave the Children “One minute of silence”, 0:08© Save the ChildrenSave the Children “One minute of silence”, 0:11© Save the Children
    Length: 85 s · Shots: 5 · One take: 63 s in a single shot

  3. 03Ad ideas: every spot built on a call to action

    Before you present an idea, you need to know who has done it, and how.

    Save the Children “One minute of silence” is built on a call to action. Search the library by idea to see every spot that uses it.

    WWF “Up in Smoke”© WWFCadbury Celebrations “My SRK Ad”© Cadbury CelebrationsRuavieja “El tiempo que nos queda”© RuaviejaRF-SISU “Swedish Sport Confederation”© RF-SISU
    WWF · Cadbury Celebrations · Ruavieja · RF-SISU

More commercials by Johan Stahl

Award-winning public service & ngo commercials

  • WWF "In Hot Water" (2025) commercial still© WWFWWF “In Hot Water” 2025Dir. Yannis Konstantinidis · NOMINTClio Awards Grand Prix 2025
  • Fire and Emergency New Zealand "You’re Cooked" (2024) commercial still© Fire and Emergency New ZealandFire and Emergency New Zealand “You’re Cooked” 2024Motion SicknessEffie Awards Grand Prix 2024
  • truth "Depression Stick" (2023) commercial still© truthtruth “Depression Stick” 2023Mojo SupermarketEffie Awards Grand Prix 2023
  • New Zealand Government "Unite Against COVID-19" (2022) commercial still© New Zealand GovernmentNew Zealand Government “Unite Against COVID-19” 2022Clemenger BBDOEffie Awards Grand Prix 2022
  • OCEDEL "Firefly Man" (2016) commercial still© OCEDELOCEDEL “Firefly Man” 2016Dir. Wataru Sato · DRILLAdFest Grand Prix 2016
  • Epuron / German Ministry for the Environment "Power Of Wind" (2008) commercial still© Epuron / German Ministry for the EnvironmentEpuron / German Ministry for the Environment “Power Of Wind” 2008Dir. The Vikings · Nordpol+Eurobest Grand Prix 2007

Questions

Who directed the Save the Children “One minute of silence” commercial?

Johan Stahl directed it.

What awards did Save the Children “One minute of silence” win?

1 awards, including Epica 2025 Bronze Public Interest – Humanitarian Aid.

What is the tagline of Save the Children “One minute of silence”?

“Tak fordi du så med.”

Sources for the credits and awards

winners.epica-awards.com