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Ikea “Baby” 2005

Ikea “Baby” (2005) is an Ikea commercial directed by Johan Stahl. It won one award: Epica 2005 Silver Homes, Furnishings & Appliances.

This IKEA ad showcases how their baby products, from cribs to changing tables, are designed with safety, comfort, and convenience in mind, ensuring peace of mind for new parents.

Video: IKEA UAE on YouTube

Shot by shot

  1. A woman in a robe walks through a sunlit bedroom, past a bed and towards a baby's crib, with baskets on the floor.© Ikea0:00
  2. A baby in a white onesie and pink pants lies in a white crib, crying, as an adult's hand reaches in to comfort it.© Ikea0:08
  3. A mother with long brown hair holds her baby, who is wearing a white onesie, over her shoulder in a brightly lit room.© Ikea0:10
  4. A mother in a robe holds her baby, then places the baby on a changing table in a bright nursery with a crib and shelves.© Ikea0:13
  5. A baby in a white onesie and pink pants lies on a changing table while an adult's hands change its diaper, with a graphic overlay of a diaper and numbers.© Ikea0:19
  6. A woman in a robe changes a baby's diaper on a changing table in a bright, white nursery, with a crib and bed in the background.© Ikea0:24
  7. A mother in a floral scarf changes her baby's diaper on a changing table, then the camera pans down to reveal a storage drawer.© Ikea0:28
  8. A young mother sits in a white armchair, cradling her newborn baby in a sunlit bedroom, looking down at the baby with a gentle smile.© Ikea0:34

Stills © Ikea. Made by Johan Stahl.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

IKEA baby products: safe, comfortable, convenient, for new parents' peace of mind.

Tagline: “We've got your baby's back, and yours too.”

product features highlightedparental carenewborn focuseveryday parenting momentscomfort and safety emphasis

The cut

Length
42 s
Shots
8
Average shot
5.3 s

What creatives use Ikea “Baby” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ikea “Baby”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a robe walks through a sunlit bedroom, past a bed and towards a baby's crib, with baskets on the floor.© IkeaA baby in a white onesie and pink pants lies in a white crib, crying, as an adult's hand reaches in to comfort it.© IkeaA mother with long brown hair holds her baby, who is wearing a white onesie, over her shoulder in a brightly lit room.© IkeaA mother in a robe holds her baby, then places the baby on a changing table in a bright nursery with a crib and shelves.© Ikea
    Frames from Ikea “Baby”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ikea “Baby” in order, with its length, framing and what happens in it.

    A woman in a robe walks through a sunlit bedroom, past a bed and towards a baby's crib, with baskets on the floor.© IkeaA baby in a white onesie and pink pants lies in a white crib, crying, as an adult's hand reaches in to comfort it.© IkeaA mother with long brown hair holds her baby, who is wearing a white onesie, over her shoulder in a brightly lit room.© IkeaA mother in a robe holds her baby, then places the baby on a changing table in a bright nursery with a crib and shelves.© IkeaA baby in a white onesie and pink pants lies on a changing table while an adult's hands change its diaper, with a graphic overlay of a diaper and numbers.© IkeaA woman in a robe changes a baby's diaper on a changing table in a bright, white nursery, with a crib and bed in the background.© Ikea
    Length: 42 s · Shots: 8 · Average shot: 5.3 s

  3. 03Ad ideas: every spot built on a parental care

    Before you present an idea, you need to know who has done it, and how.

    Ikea “Baby” is built on a parental care. Search the library by idea to see every spot that uses it.

    OPSM “Penny The Pirate”© OPSMSudcorem “Soothing Families Since 1931”© SudcoremTeva “Sudocrem Soothing Families Since 1931”© TevaSudocrem “Soothing Families Since 1931”© Sudocrem
    OPSM · Sudcorem · Teva · Sudocrem

More commercials by Johan Stahl

Award-winning home commercials

Questions

Who directed the Ikea “Baby” commercial?

Johan Stahl directed it.

What awards did Ikea “Baby” win?

1 awards, including Epica 2005 Silver Homes, Furnishings & Appliances.

What is the tagline of Ikea “Baby”?

“We've got your baby's back, and yours too.”

Sources for the credits and awards

web.archive.org