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Save The Children “Lluvia” 2023

Save The Children “Lluvia” (2023) is a Save The Children commercial directed by Charly Gutiérrez for Grey México, produced by Oriental Films. It won 7 awards, including El Ojo de Iberoamérica 2023 Gold Film – FL8 – Bien público y mensajes gubernamentales.

In Mexico, children's daily lives are interrupted by falling bullets, which are normalized as rain, highlighting the devastating impact of violence on their innocence and safety.

Video: Charly Gutiérrez on Vimeo

Shot by shot

  1. A young child with dark hair sits in the passenger seat of a truck, looking forward, while an older man in a cowboy hat drives, both appearing somber.© Save The Children0:11
  2. The sun shines brightly through a cloudy sky, with dark tree silhouettes in the foreground, creating a dramatic contrast.© Save The Children0:26
  3. A person's arm and shoulder are visible, wearing a dark shirt, with a bright vertical light flare obscuring part of the frame.© Save The Children0:33
  4. A woman with blonde hair in a ponytail writes in a notebook behind a counter with stacks of tortillas, while a child's face appears in the background.© Save The Children0:38
  5. A young woman in a blue dress and a little girl in a white dress walk hand-in-hand past a street vendor stall on a sunny day.© Save The Children0:41
  6. A young boy in a grey shirt and jeans looks up at the sky with his dog on a narrow street in a city.© Save The Children0:47
  7. A young girl in a blue dress looks up at decorative flowers strung across an outdoor area, then quickly runs out of frame.© Save The Children0:55
  8. A young boy kneels on a street, picking up a radio, as people run past him in a residential area during the day.© Save The Children1:03
  9. A young boy walks down a street carrying a makeshift cable car on his head as debris falls around him.© Save The Children1:16
  10. A child with a backpack runs to a bus stop shelter as a bus drives past, then sits down, looking distressed.© Save The Children1:20
  11. A group of children run and play in a dusty, debris-strewn alleyway between apartment buildings, as a person runs past the camera.© Save The Children1:32
  12. Bullets fall from a cloudy sky, resembling rain, against a dark and ominous backdrop, symbolizing conflict and danger.© Save The Children1:37

Stills © Save The Children. Made by Grey México, Oriental Films and Charly Gutiérrez.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Bullets fall like rain, symbolizing normalized violence affecting children's daily lives.

Tagline: “AYÚDANOS A PROTEGERLOS. FIRMA LA PETICIÓN EN SAVETHECHILDREN.MX”

child's perspectiveeveryday life interruptedsymbolic weatherinnocence lostcontrast of normal and abnormalescalating tension

The cut

Length
132 s
Shots
37
Average shot
3.6 s

What creatives use Save The Children “Lluvia” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Save The Children “Lluvia”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young child with dark hair sits in the passenger seat of a truck, looking forward, while an older man in a cowboy hat drives, both appearing somber.© Save The ChildrenThe sun shines brightly through a cloudy sky, with dark tree silhouettes in the foreground, creating a dramatic contrast.© Save The ChildrenA person's arm and shoulder are visible, wearing a dark shirt, with a bright vertical light flare obscuring part of the frame.© Save The ChildrenA woman with blonde hair in a ponytail writes in a notebook behind a counter with stacks of tortillas, while a child's face appears in the background.© Save The Children
    Frames from Save The Children “Lluvia”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Save The Children “Lluvia” in order, with its length, framing and what happens in it.

    A young child with dark hair sits in the passenger seat of a truck, looking forward, while an older man in a cowboy hat drives, both appearing somber.© Save The ChildrenThe sun shines brightly through a cloudy sky, with dark tree silhouettes in the foreground, creating a dramatic contrast.© Save The ChildrenA person's arm and shoulder are visible, wearing a dark shirt, with a bright vertical light flare obscuring part of the frame.© Save The ChildrenA woman with blonde hair in a ponytail writes in a notebook behind a counter with stacks of tortillas, while a child's face appears in the background.© Save The ChildrenA young woman in a blue dress and a little girl in a white dress walk hand-in-hand past a street vendor stall on a sunny day.© Save The ChildrenA young boy in a grey shirt and jeans looks up at the sky with his dog on a narrow street in a city.© Save The Children
    Length: 132 s · Shots: 37 · Average shot: 3.6 s

  3. 03Ad ideas: every spot built on a child's perspective

    Before you present an idea, you need to know who has done it, and how.

    Save The Children “Lluvia” is built on a child's perspective. Search the library by idea to see every spot that uses it.

    WWF “Up in Smoke”© WWFWhisper “Keep Girls in School”© WhisperChildline “It Follows Me Around”© ChildlineEmbassy Suites Hotels “Austin”© Embassy Suites Hotels
    WWF · Whisper · Childline · Embassy Suites Hotels

More commercials by Charly Gutiérrez

  • PepsiCo "Adrenaline Rush - Movete" (2024) commercial still© PepsiCoPepsiCo “Adrenaline Rush - Movete” 2024Dir. Charly Gutiérrez · Rocknrolla

More from Grey México

  • Newspaper La Union and Article 19 "Bullett Machine" (2026) commercial still© Newspaper La Union and Article 19Newspaper La Union and Article 19 “Bullett Machine” 2026Dir. Francisco Paparella · Grey MéxicoLondon International Awards Gold 2026
  • Save The Children "Rain" (2024) commercial still© Save The ChildrenSave The Children “Rain” 2024Dir. Charly Gutierrez - Garra · Grey MéxicoClio Awards Gold 2024
  • Jagermeister "Trapped" (2020) commercial still© JagermeisterJagermeister “Trapped” 2020Dir. Jungle · Grey MéxicoBritish Arrows Gold 2020
  • Reinserta "Tres" (2024) commercial still© ReinsertaReinserta “Tres” 2024Dir. Yupi Segura · Grey MéxicoClio Awards Silver 2024
  • TADA "On Fire" (2024) commercial still© TADATADA “On Fire” 2024Dir. Juan Manuel Montero · Grey México

Award-winning public service & ngo commercials

Questions

Who directed the Save The Children “Lluvia” commercial?

Charly Gutiérrez directed it, produced by Oriental Films, for the agency Grey México.

Which agency made Save The Children “Lluvia”?

Grey México created it for Save The Children (2023).

What awards did Save The Children “Lluvia” win?

7 awards, including El Ojo de Iberoamérica 2023 Gold Film – FL8 – Bien público y mensajes gubernamentales, El Ojo de Iberoamérica 2023 Gold Producción Audiovisual – PA6 – Bajo Presupuesto, El Ojo de Iberoamérica 2023 Silver Film – FL12 – Comerciales hasta 180 segundos de duración and El Ojo de Iberoamérica 2023 Silver Film – FL17 – Marca local/Mercado específico *NUEVA CATEGORÍA.

What is the tagline of Save The Children “Lluvia”?

“AYÚDANOS A PROTEGERLOS. FIRMA LA PETICIÓN EN SAVETHECHILDREN.MX”

Sources for the credits and awards

elojodeiberoamerica.comelojodeiberoamerica.com