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Reinserta “Tres” 2024

Reinserta “Tres” (2024) is a Reinserta commercial directed by Yupi Segura for Grey México, produced by Oriental Films. It won 9 awards, including Clio 2024 Silver — Film / 61 Seconds to Five Minutes and El Ojo de Iberoamérica 2023 Gold Producción Audiovisual – PA17 – Corrección de color.

A powerful ad highlights the plight of children born in prison, emphasizing their innocence and the need for support to change their lives.

Video: GREY Latam on Vimeo

Shot by shot

  1. A young woman with dark hair is pressed against a wall by an unseen force, looking distressed as others are pushed around her in a dark, confined space.© Reinserta0:00
  2. A young woman in a blue headscarf sits on a chair behind prison bars, looking out as another woman walks past in a dimly lit prison hallway.© Reinserta0:12
  3. Three women are in a dimly lit room, two of them washing clothes in basins, while the third hangs laundry in the background.© Reinserta0:18
  4. Three women are sitting at a table, one eating, one getting her nails done, and another watching, in a dimly lit room.© Reinserta0:43
  5. A woman with a pink scrunchie in her hair and a white jacket looks distressed while sitting at a table with other women, eating soup.© Reinserta0:54
  6. A young woman with dark hair in a ponytail, wearing a light blue and white checkered apron over a beige sweater, stands in a dimly lit prison cell, looking downcast.© Reinserta1:08
  7. A young woman with dark hair and a patterned shirt looks at another woman in a dimly lit room, with various objects in the foreground.© Reinserta1:16
  8. A woman with long dark hair lights a candle on a cupcake, then brings it to a child in a dark room.© Reinserta1:38

Stills © Reinserta. Made by Grey México, Oriental Films and Yupi Segura.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Children born in prison deserve a chance at a normal life.

Tagline: “Donate and help us change their lives.”

social commentarychildhood innocenceharsh realitycall to actionsymbolic imagerycontrast of light and dark

The cut

Length
154 s
Shots
15
Average shot
10.3 s

What creatives use Reinserta “Tres” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Reinserta “Tres”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with dark hair is pressed against a wall by an unseen force, looking distressed as others are pushed around her in a dark, confined space.© ReinsertaA young woman in a blue headscarf sits on a chair behind prison bars, looking out as another woman walks past in a dimly lit prison hallway.© ReinsertaThree women are in a dimly lit room, two of them washing clothes in basins, while the third hangs laundry in the background.© ReinsertaThree women are sitting at a table, one eating, one getting her nails done, and another watching, in a dimly lit room.© Reinserta
    Frames from Reinserta “Tres”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Reinserta “Tres” in order, with its length, framing and what happens in it.

    A young woman with dark hair is pressed against a wall by an unseen force, looking distressed as others are pushed around her in a dark, confined space.© ReinsertaA young woman in a blue headscarf sits on a chair behind prison bars, looking out as another woman walks past in a dimly lit prison hallway.© ReinsertaThree women are in a dimly lit room, two of them washing clothes in basins, while the third hangs laundry in the background.© ReinsertaThree women are sitting at a table, one eating, one getting her nails done, and another watching, in a dimly lit room.© ReinsertaA woman with a pink scrunchie in her hair and a white jacket looks distressed while sitting at a table with other women, eating soup.© ReinsertaA young woman with dark hair in a ponytail, wearing a light blue and white checkered apron over a beige sweater, stands in a dimly lit prison cell, looking downcast.© Reinserta
    Length: 154 s · Shots: 15 · Average shot: 10.3 s

  3. 03Ad ideas: every spot built on a social commentary

    Before you present an idea, you need to know who has done it, and how.

    Reinserta “Tres” is built on a social commentary. Search the library by idea to see every spot that uses it.

    Royal Jordanian “Fear of Flying”© Royal JordanianDove “Evolution”© DoveThe Independent “Litany”© The IndependentSuperga S.PA “The Challenge”© Superga S.PA
    Royal Jordanian · Dove · The Independent · Superga S.PA

More commercials by Yupi Segura

More from Grey México

  • Newspaper La Union and Article 19 "Bullett Machine" (2026) commercial still© Newspaper La Union and Article 19Newspaper La Union and Article 19 “Bullett Machine” 2026Dir. Francisco Paparella · Grey MéxicoLondon International Awards Gold 2026
  • Save The Children "Rain" (2024) commercial still© Save The ChildrenSave The Children “Rain” 2024Dir. Charly Gutierrez - Garra · Grey MéxicoClio Awards Gold 2024
  • Jagermeister "Trapped" (2020) commercial still© JagermeisterJagermeister “Trapped” 2020Dir. Jungle · Grey MéxicoBritish Arrows Gold 2020
  • Reinserta "Huracán" (2024) commercial still© ReinsertaReinserta “Huracán” 2024Dir. Garra · Grey MéxicoEl Ojo de Iberoamérica Bronze 2024
  • TADA "On Fire" (2024) commercial still© TADATADA “On Fire” 2024Dir. Juan Manuel Montero · Grey México

Award-winning public service & ngo commercials

Questions

Who directed the Reinserta “Tres” commercial?

Yupi Segura directed it, produced by Oriental Films, for the agency Grey México.

Which agency made Reinserta “Tres”?

Grey México created it for Reinserta (2024).

What awards did Reinserta “Tres” win?

9 awards, including Clio 2024 Silver — Film / 61 Seconds to Five Minutes, Clio 2024 Silver — Film Craft / Direction, El Ojo de Iberoamérica 2023 Gold Producción Audiovisual – PA17 – Corrección de color and El Ojo de Iberoamérica 2023 Silver Producción Audiovisual – PA13 – Dirección de actores.

What is the tagline of Reinserta “Tres”?

“Donate and help us change their lives.”

Sources for the credits and awards

elojodeiberoamerica.comelojodeiberoamerica.comelojodeiberoamerica.comclios.comclios.com