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Reinserta “Huracán” 2024

Reinserta “Huracán” (2024) is a Reinserta commercial directed by Garra for Grey México, produced by Oriental Films. It won 2 awards, including El Ojo de Iberoamérica 2024 Gold Producción Audiovisual.

A family endures a terrifying hurricane, only for the ad to reveal that child abuse in Acapulco causes more victims than natural disasters.

Video: Oriental Films on Vimeo

Frames

  1. A mother braids her daughter's hair in a sunlit living room, while a table with breakfast items is in the foreground.© Reinserta0:00
  2. A young girl with braided hair and a woman look out a window, their faces illuminated by light filtering through sheer curtains, as a storm rages outside.© Reinserta0:26
  3. Reinserta “Huracán”, shot 4© Reinserta0:28
  4. Reinserta “Huracán”, shot 4© Reinserta0:29
  5. Reinserta “Huracán”, shot 4© Reinserta0:30
  6. Reinserta “Huracán”, shot 4© Reinserta0:31
  7. A child in blue pants and a light shirt crawls up a wooden staircase in a house, as the lighting shifts from bright to dark.© Reinserta0:54

Stills © Reinserta. Made by Grey México, Oriental Films and Garra.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A hurricane as a metaphor for the hidden, devastating impact of child abuse.

Tagline: “IN ACAPULCO, CHILD ABUSE MADE MORE VICTIMS THAN HURRICANE OTIS.”

natural disaster horrorfamily in perilchild's perspectivemisdirectionshocking revealsocial commentary

The cut

Length
78 s
Shots
25
Average shot
3.1 s

What creatives use Reinserta “Huracán” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Reinserta “Huracán”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A mother braids her daughter's hair in a sunlit living room, while a table with breakfast items is in the foreground.© ReinsertaA young girl with braided hair and a woman look out a window, their faces illuminated by light filtering through sheer curtains, as a storm rages outside.© ReinsertaReinserta “Huracán”, 0:28© ReinsertaReinserta “Huracán”, 0:29© Reinserta
    Frames from Reinserta “Huracán”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Reinserta “Huracán” in order, with its length, framing and what happens in it.

    A mother braids her daughter's hair in a sunlit living room, while a table with breakfast items is in the foreground.© ReinsertaA young girl with braided hair and a woman look out a window, their faces illuminated by light filtering through sheer curtains, as a storm rages outside.© ReinsertaReinserta “Huracán”, 0:28© ReinsertaReinserta “Huracán”, 0:29© ReinsertaReinserta “Huracán”, 0:30© ReinsertaReinserta “Huracán”, 0:31© Reinserta
    Length: 78 s · Shots: 25 · Average shot: 3.1 s

  3. 03Ad ideas: every spot built on a family in peril

    Before you present an idea, you need to know who has done it, and how.

    Reinserta “Huracán” is built on a family in peril. Search the library by idea to see every spot that uses it.

    Newspaper La Union and Article 19 “Bullett Machine”© Newspaper La Union and Article 19LA UNION NEWSPAPER AND ARTICLE 19 “BULLET MACHINE”© LA UNION NEWSPAPER AND ARTICLE 19Committee to Protect Journalists “Losing Voices”© Committee to Protect JournalistsTelenor Norge “The Tornado”© Telenor Norge
    Newspaper La Union and Article 19 · LA UNION NEWSPAPER AND ARTICLE 19 · Committee to Protect Journalists · Telenor Norge

More from Grey México

  • Newspaper La Union and Article 19 "Bullett Machine" (2026) commercial still© Newspaper La Union and Article 19Newspaper La Union and Article 19 “Bullett Machine” 2026Dir. Francisco Paparella · Grey MéxicoLondon International Awards Gold 2026
  • Save The Children "Rain" (2024) commercial still© Save The ChildrenSave The Children “Rain” 2024Dir. Charly Gutierrez - Garra · Grey MéxicoClio Awards Gold 2024
  • Jagermeister "Trapped" (2020) commercial still© JagermeisterJagermeister “Trapped” 2020Dir. Jungle · Grey MéxicoBritish Arrows Gold 2020
  • Reinserta "Tres" (2024) commercial still© ReinsertaReinserta “Tres” 2024Dir. Yupi Segura · Grey MéxicoClio Awards Silver 2024
  • TADA "On Fire" (2024) commercial still© TADATADA “On Fire” 2024Dir. Juan Manuel Montero · Grey México

Award-winning public service & ngo commercials

Questions

Who directed the Reinserta “Huracán” commercial?

Garra directed it, produced by Oriental Films, for the agency Grey México.

Which agency made Reinserta “Huracán”?

Grey México created it for Reinserta (2024).

What awards did Reinserta “Huracán” win?

2 awards, including El Ojo de Iberoamérica 2024 Gold Producción Audiovisual and El Ojo de Iberoamérica 2024 Bronze Film.

What is the tagline of Reinserta “Huracán”?

“IN ACAPULCO, CHILD ABUSE MADE MORE VICTIMS THAN HURRICANE OTIS.”

Sources for the credits and awards

elojodeiberoamerica.comelojodeiberoamerica.com