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Samsung Galaxy A “The Awesome Product Adventure” 2023

Samsung Galaxy A “The Awesome Product Adventure” (2023) is a Samsung Galaxy A commercial directed by Vedran Rupic for Wieden+Kennedy, produced by Riff Raff Films. It won one award: Creative Circle 2023 Silver FILM CRAFT - Best Sound Design (single).

A young man and his father embark on a fantastical journey to discover the awesome features of the Samsung Galaxy A phone, encountering magical creatures and overcoming challenges along the way.

Video: Wieden+Kennedy Amsterdam on Vimeo

Shot by shot

  1. A black Samsung Galaxy A phone rotates and changes to white, with text appearing over it, against a blurred wooden background.© Samsung Galaxy A0:00
  2. Two young men sit on a couch that slides out of a garage, past a sprinkler, onto a suburban driveway on a sunny day.© Samsung Galaxy A0:11
  3. Two men, one young with curly brown hair and one older with curly blonde hair, sit side-by-side, looking forward with serious expressions outdoors.© Samsung Galaxy A0:22
  4. Two young men in a brown cart approach a "Very Dark Cave" sign and enter a cave in a lush, green forest.© Samsung Galaxy A0:31
  5. A cute, brown and white otter with a stick in its paw, peeks over a yellow corduroy couch, then disappears, in a forest.© Samsung Galaxy A0:54
  6. A middle-aged man with curly red hair and a mustache sits on a yellow couch, looking off-screen with a concerned expression in a lush, green, jungle-like setting.© Samsung Galaxy A1:26
  7. Two people in a small, orange, open-top vehicle drive along a winding road through a vast, grassy landscape with mountains in the distance.© Samsung Galaxy A1:42
  8. A man with short white hair, wearing a light grey suit and black gloves, sits on an office chair, using a laptop on a road with green hills in the background.© Samsung Galaxy A1:49
  9. A man with white hair sits on a road in a field, looking at a laptop that he then closes, appearing frustrated.© Samsung Galaxy A1:57
  10. A young man with curly hair smiles while holding a light blue smartphone horizontally, displaying a game with "SOFA SIMULATOR" text on its screen, against a blurred outdoor road background.© Samsung Galaxy A2:05
  11. Two men, one young and one older, sit on a couch in the middle of a tree-lined suburban street as a blue energy beam shoots from the couch.© Samsung Galaxy A2:15
  12. A young man with curly hair sits on an orange couch, looking thoughtful as he touches his nose and then smiles.© Samsung Galaxy A2:33

Stills © Samsung Galaxy A. Made by Wieden+Kennedy, Riff Raff Films and Vedran Rupic.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A father-son adventure showcasing phone features in a whimsical, surreal world.

Tagline: “Awesome is for everyone.”

magical realismfather-son bondingjourney of discoveryproduct as a magical itemsurreal environmentstalking animals

The cut

Length
199 s
Shots
74
Average shot
2.7 s

What creatives use Samsung Galaxy A “The Awesome Product Adventure” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Samsung Galaxy A “The Awesome Product Adventure”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A black Samsung Galaxy A phone rotates and changes to white, with text appearing over it, against a blurred wooden background.© Samsung Galaxy ATwo young men sit on a couch that slides out of a garage, past a sprinkler, onto a suburban driveway on a sunny day.© Samsung Galaxy ATwo men, one young with curly brown hair and one older with curly blonde hair, sit side-by-side, looking forward with serious expressions outdoors.© Samsung Galaxy ATwo young men in a brown cart approach a "Very Dark Cave" sign and enter a cave in a lush, green forest.© Samsung Galaxy A
    Frames from Samsung Galaxy A “The Awesome Product Adventure”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Samsung Galaxy A “The Awesome Product Adventure” in order, with its length, framing and what happens in it.

    A black Samsung Galaxy A phone rotates and changes to white, with text appearing over it, against a blurred wooden background.© Samsung Galaxy ATwo young men sit on a couch that slides out of a garage, past a sprinkler, onto a suburban driveway on a sunny day.© Samsung Galaxy ATwo men, one young with curly brown hair and one older with curly blonde hair, sit side-by-side, looking forward with serious expressions outdoors.© Samsung Galaxy ATwo young men in a brown cart approach a "Very Dark Cave" sign and enter a cave in a lush, green forest.© Samsung Galaxy AA cute, brown and white otter with a stick in its paw, peeks over a yellow corduroy couch, then disappears, in a forest.© Samsung Galaxy AA middle-aged man with curly red hair and a mustache sits on a yellow couch, looking off-screen with a concerned expression in a lush, green, jungle-like setting.© Samsung Galaxy A
    Length: 199 s · Shots: 74 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Samsung Galaxy A “The Awesome Product Adventure” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Vedran Rupic

  • New York Lottery "Hands" (2024) commercial still© New York LotteryNew York Lottery “Hands” 2024Dir. Vedran Rupic · McCannClio Awards Gold 2024
  • Twix "Two Is More Than One" (2026) commercial still© TwixTwix “Two Is More Than One” 2026Dir. Vedran Rupic · adam&eve\TBWAD&AD Graphite Pencil 2026
  • Kfc "Believe Part 2: All Hail Gravy" (2026) commercial still© KfcKfc “Believe Part 2: All Hail Gravy” 2026Dir. Vedran Rupic · MotherAICP Awards Honoree 2026
  • KFC UK "How Much Do You Believe in Chicken" (2026) commercial still© KFC UKKFC UK “How Much Do You Believe in Chicken” 2026Dir. Vedran Rupic · Mother
  • Lotto "A Million Millionaires" (2026) commercial still© LottoLotto “A Million Millionaires” 2026Dir. Vedran Rupic
  • confused.com "confused.com - Clap" (2026) commercial still© confused.comconfused.com “confused.com - Clap” 2026Dir. Vedran Rupic

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Monde Nissin / Voiz "Contact Lens" (2023) commercial still© Monde Nissin / VoizMonde Nissin / Voiz “Contact Lens” 2023Dir. Wuthisak AnarnkapornLondon International Awards Grand Prix 2022

Questions

Who directed the Samsung Galaxy A “The Awesome Product Adventure” commercial?

Vedran Rupic directed it, produced by Riff Raff Films, for the agency Wieden+Kennedy.

Which agency made Samsung Galaxy A “The Awesome Product Adventure”?

Wieden+Kennedy created it for Samsung Galaxy A (2023).

What awards did Samsung Galaxy A “The Awesome Product Adventure” win?

1 awards, including Creative Circle 2023 Silver FILM CRAFT - Best Sound Design (single).

What is the tagline of Samsung Galaxy A “The Awesome Product Adventure”?

“Awesome is for everyone.”

Sources for the credits and awards

web.archive.org