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SAFE Project “The Snowball” 2025

SAFE Project “The Snowball” (2025) is a SAFE Project commercial directed by Mateus de Paula Santos for FCB Health New York, an IPG Health Company, produced by Lobo. It won one award: ADC 2025 Bronze Cube Pharma / Health / Wellness — Advertising / Television / Film / Online Video.

A man's alcohol consumption grows into a giant snowball, destroying his life and relationships, until he is left alone in a snowy wasteland.

Video: SAFE Project on YouTube

Shot by shot

  1. A stop-motion animation shot shows a snowy mountain village at night, with a car driving past a bar and a clock tower.© SAFE Project0:00
  2. A papercraft man with orange hair and a green coat smiles while holding open a blue door, with snow falling outside.© SAFE Project0:15
  3. A stop-motion animated man with orange hair sits at a snowy bus stop, holding a small brown box, as a snowball with a red ribbon rolls towards him.© SAFE Project0:35
  4. A papercraft man with orange hair looks out a train window at a blurry blue landscape, then turns his head down sadly.© SAFE Project0:44
  5. A red-haired man sits at his desk, which is decorated with a "Happy Birthday" banner and balloons, as a bearded man hands him a drink in an office.© SAFE Project0:52
  6. A man on a giant snowball enters a bar, surprising patrons, while others drink and chat in a stylized animated scene.© SAFE Project1:00
  7. A small, brown car drives up a snowy driveway towards a house with glowing windows, as a person emerges from the garage pushing a large snowball.© SAFE Project1:08
  8. A large, white snowball with small blue feet rolls across a dark, cluttered storage room with red lighting and falling snow.© SAFE Project1:18
  9. A stylized animated man with a red beard and plaid shirt gestures with his hand, looking directly at the viewer in a warm, inviting interior setting.© SAFE Project1:26
  10. A paper cutout man with red hair runs past a bookshelf, followed by a woman and child, all looking distressed in a dark, stylized room.© SAFE Project1:35
  11. A paper cutout-style animated man with a red beard and plaid shirt shivers while holding a green bottle in a snowy village at night.© SAFE Project1:49
  12. A paper cutout man with a beard and plaid shirt holds a framed photo of a family, surrounded by icy water and a clock.© SAFE Project2:07

Stills © SAFE Project. Made by FCB Health New York, an IPG Health Company, Lobo and Mateus de Paula Santos.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Alcohol consumption as a snowball effect, growing out of control.

Tagline: “Learn the risks before they snowball out of control.”

personification of addictionsnowball effectminiature worlddestruction of homelonely protagonistvisual metaphor

The cut

Length
190 s
Shots
47
Average shot
4.0 s
Format
stop motion

What creatives use SAFE Project “The Snowball” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of SAFE Project “The Snowball”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A stop-motion animation shot shows a snowy mountain village at night, with a car driving past a bar and a clock tower.© SAFE ProjectA papercraft man with orange hair and a green coat smiles while holding open a blue door, with snow falling outside.© SAFE ProjectA stop-motion animated man with orange hair sits at a snowy bus stop, holding a small brown box, as a snowball with a red ribbon rolls towards him.© SAFE ProjectA papercraft man with orange hair looks out a train window at a blurry blue landscape, then turns his head down sadly.© SAFE Project
    Frames from SAFE Project “The Snowball”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of SAFE Project “The Snowball” in order, with its length, framing and what happens in it.

    A stop-motion animation shot shows a snowy mountain village at night, with a car driving past a bar and a clock tower.© SAFE ProjectA papercraft man with orange hair and a green coat smiles while holding open a blue door, with snow falling outside.© SAFE ProjectA stop-motion animated man with orange hair sits at a snowy bus stop, holding a small brown box, as a snowball with a red ribbon rolls towards him.© SAFE ProjectA papercraft man with orange hair looks out a train window at a blurry blue landscape, then turns his head down sadly.© SAFE ProjectA red-haired man sits at his desk, which is decorated with a "Happy Birthday" banner and balloons, as a bearded man hands him a drink in an office.© SAFE ProjectA man on a giant snowball enters a bar, surprising patrons, while others drink and chat in a stylized animated scene.© SAFE Project
    Length: 190 s · Shots: 47 · Average shot: 4.0 s · Format: stop motion

  3. 03Ad ideas: every spot built on a miniature world

    Before you present an idea, you need to know who has done it, and how.

    SAFE Project “The Snowball” is built on a miniature world. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiKaiser Permanente “Moving All To One”© Kaiser PermanenteHonda “#StayHome”© HondaCoca-Cola “New Coke-Stranger Things”© Coca-Cola
    Aldi · Kaiser Permanente · Honda · Coca-Cola

More commercials by Mateus de Paula Santos

  • PepsiCo "Simply NKD - Renaissance of Snacking" (2026) commercial still© PepsiCoPepsiCo “Simply NKD - Renaissance of Snacking” 2026Dir. Mateus de Paula Santos · GUTCiclope Bronze 2026
  • Coca Cola "Recycle Me" (2024) commercial still© Coca ColaCoca Cola “Recycle Me” 2024Dir. Mateus de Paula Santos · Open X OgilvyCiclope Bronze 2024
  • Barbeador Philips Aquatouch "Pirañas" (2014) commercial still© Barbeador Philips AquatouchBarbeador Philips Aquatouch “Pirañas” 2014Dir. Mateus de Paula Santos · Ogilvy & Mather BrasilEl Ojo de Iberoamérica Bronze 2014
  • Amnesty International "All Against Each Other" (2009) commercial still© Amnesty InternationalAmnesty International “All Against Each Other” 2009Dir. Mateus de Paula Santos · Leo BurnettD&AD Wood Pencil 2009
  • Apple "Made on iPad" (2024) commercial still© AppleApple “Made on iPad” 2024Dir. Mateus de Paula Santos · TBWA\Media Arts Lab Canada
  • TotallyMoney "You'll Totally Get There" (2023) commercial still© TotallyMoneyTotallyMoney “You'll Totally Get There” 2023Dir. Mateus de Paula Santos · St Luke's

More from FCB Health New York, an IPG Health Company

  • Cologuard "SKIP THE DRAMA" (2025) commercial still© CologuardCologuard “SKIP THE DRAMA” 2025Dir. David Shafei · FCB Health New York, an IPG Health CompanyClio Awards Silver 2025

Award-winning public service & ngo commercials

Questions

Who directed the SAFE Project “The Snowball” commercial?

Mateus de Paula Santos directed it, produced by Lobo, for the agency FCB Health New York, an IPG Health Company.

Which agency made SAFE Project “The Snowball”?

FCB Health New York, an IPG Health Company created it for SAFE Project (2025).

What awards did SAFE Project “The Snowball” win?

1 awards, including ADC 2025 Bronze Cube Pharma / Health / Wellness — Advertising / Television / Film / Online Video.

What is the tagline of SAFE Project “The Snowball”?

“Learn the risks before they snowball out of control.”

Sources for the credits and awards

oneclub.orgdandad.org2025.liaentries.com2025.liaentries.com2025.liaentries.comnyfadvertising.comoneclub.org