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Coca Cola “Recycle Me” 2024

Coca Cola “Recycle Me” (2024) is a Coca Cola commercial directed by Mateus de Paula Santos for Open X Ogilvy, produced by Lobo. It won one award: Ciclope 2024 Bronze Ideas Film (61 To 120 Seconds).

A Coca-Cola can deforms and crumbles, set to a melancholic song, then transforms into the brand's logo with a recycling message.

Video: Lobo on Vimeo

Frames

  1. A red Coca-Cola can, initially pristine, slowly crumples and deforms against a vibrant red background, accompanied by a melancholic song.© Coca Cola0:00
  2. Coca Cola “Recycle Me”, shot 1© Coca Cola0:04
  3. Coca Cola “Recycle Me”, shot 1© Coca Cola0:08
  4. Coca Cola “Recycle Me”, shot 1© Coca Cola0:12
  5. A close-up shot of a red Coca-Cola can, with the brand's logo and "SABOR ORIG" visible, against a red background.© Coca Cola0:20
  6. A close-up shot of two red Coca-Cola cans, one slightly crumpled, against a red background, with the logo and "SABOR ORIGINAL" visible.© Coca Cola0:22
  7. A close-up shot of a red Coca-Cola can with "OR ORIGINAL" visible, against a red background, with a hand in the background.© Coca Cola0:22
  8. A crumpled red Coca-Cola can with white lettering is shown against a red background.© Coca Cola0:24
  9. A crushed red Coca-Cola can with "SABOR ORIGIN" visible, floats against a solid red background.© Coca Cola0:25

Stills © Coca Cola. Made by Open X Ogilvy, Lobo and Mateus de Paula Santos.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A can's journey from whole to recycled, symbolizing rebirth.

Tagline: “RECICLE ME”

personification of objecttransformation sequencemelancholic to hopeful toneminimalist aestheticvisual metaphor

The cut

Length
43 s
Shots
9
Average shot
4.8 s
Format
cgi

What creatives use Coca Cola “Recycle Me” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coca Cola “Recycle Me”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A red Coca-Cola can, initially pristine, slowly crumples and deforms against a vibrant red background, accompanied by a melancholic song.© Coca ColaCoca Cola “Recycle Me”, 0:04© Coca ColaCoca Cola “Recycle Me”, 0:08© Coca ColaCoca Cola “Recycle Me”, 0:12© Coca Cola
    Frames from Coca Cola “Recycle Me”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coca Cola “Recycle Me” in order, with its length, framing and what happens in it.

    A red Coca-Cola can, initially pristine, slowly crumples and deforms against a vibrant red background, accompanied by a melancholic song.© Coca ColaCoca Cola “Recycle Me”, 0:04© Coca ColaCoca Cola “Recycle Me”, 0:08© Coca ColaCoca Cola “Recycle Me”, 0:12© Coca ColaA close-up shot of a red Coca-Cola can with "OR ORIGINAL" visible, against a red background, with a hand in the background.© Coca ColaA crumpled red Coca-Cola can with white lettering is shown against a red background.© Coca Cola
    Length: 43 s · Shots: 9 · Average shot: 4.8 s · Format: cgi

  3. 03Ad ideas: every spot built on a personification of object

    Before you present an idea, you need to know who has done it, and how.

    Coca Cola “Recycle Me” is built on a personification of object. Search the library by idea to see every spot that uses it.

    IKEA “Lamp”© IKEAToyota “In the Middle”© Toyotaikinciyeni.com “Hit the Hood”© ikinciyeni.comChrysler SRT Viper “Body And Soul”© Chrysler SRT Viper
    IKEA · Toyota · ikinciyeni.com · Chrysler SRT Viper

More commercials by Mateus de Paula Santos

  • PepsiCo "Simply NKD - Renaissance of Snacking" (2026) commercial still© PepsiCoPepsiCo “Simply NKD - Renaissance of Snacking” 2026Dir. Mateus de Paula Santos · GUTCiclope Bronze 2026
  • SAFE Project "The Snowball" (2025) commercial still© SAFE ProjectSAFE Project “The Snowball” 2025Dir. Mateus de Paula Santos · FCB Health New York, an IPG Health CompanyADC Awards Bronze 2025
  • Barbeador Philips Aquatouch "Pirañas" (2014) commercial still© Barbeador Philips AquatouchBarbeador Philips Aquatouch “Pirañas” 2014Dir. Mateus de Paula Santos · Ogilvy & Mather BrasilEl Ojo de Iberoamérica Bronze 2014
  • Amnesty International "All Against Each Other" (2009) commercial still© Amnesty InternationalAmnesty International “All Against Each Other” 2009Dir. Mateus de Paula Santos · Leo BurnettD&AD Wood Pencil 2009
  • Apple "Made on iPad" (2024) commercial still© AppleApple “Made on iPad” 2024Dir. Mateus de Paula Santos · TBWA\Media Arts Lab Canada
  • TotallyMoney "You'll Totally Get There" (2023) commercial still© TotallyMoneyTotallyMoney “You'll Totally Get There” 2023Dir. Mateus de Paula Santos · St Luke's

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Coca Cola “Recycle Me” commercial?

Mateus de Paula Santos directed it, produced by Lobo, for the agency Open X Ogilvy.

Which agency made Coca Cola “Recycle Me”?

Open X Ogilvy created it for Coca Cola (2024).

What awards did Coca Cola “Recycle Me” win?

1 awards, including Ciclope 2024 Bronze Ideas Film (61 To 120 Seconds).

What is the tagline of Coca Cola “Recycle Me”?

“RECICLE ME”

Sources for the credits and awards

awards.ciclopefestival.comAdForum