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S7 “I Am You” 2018

S7 “I Am You” (2018) is a S7 commercial directed by Salomon Ligthelm for Stereotactic. It won one award: AICP Post 2018 Winner Montage.

A visually stunning and fast-paced commercial that challenges viewers to step away from their screens and experience the real world through travel.

Video: Salomon Ligthelm on Vimeo

Shot by shot

  1. An upside-down city skyline with illuminated buildings transitions to a man hanging upside down, looking at the camera with a serious expression.© S70:00
  2. Three figures in traditional, fur-trimmed clothing stand with their backs to the camera, facing a bright green, hazy background with digital distortion.© S70:14
  3. A young person with glitching skin and clothes dances in a grand hall with a group of young people watching.© S70:21
  4. A heavily tattooed man with a shaved head, wearing only white briefs, holds a baby in a stark, white room with a landscape painting on the wall.© S70:28
  5. An aerial view of the New York City skyline with the Empire State Building prominent, under a dramatic, color-shifting sky.© S70:38
  6. A young man's face is distorted by digital glitches, then transitions to a young woman with bangs and an orange top, also with digital glitches.© S70:48
  7. A person in traditional shamanic attire with a fur hat and colorful ribbons performs a ritual, holding a drum in a bright, dusty outdoor setting.© S70:55
  8. A large group of young men in matching black and white uniforms perform synchronized martial arts movements on a tiled outdoor plaza.© S70:59
  9. A white car drifts on a dirt road, kicking up dust, with a colorful sunset sky in the background.© S71:04
  10. A giant, wire-frame human sculpture stands in a dusty desert landscape at sunset, surrounded by small figures and red smoke.© S71:10
  11. A burning barrel with bright orange flames and thick black smoke lies on a sandy, desolate landscape next to a body of water.© S71:18
  12. Three young Asian women with pink hair pose around a car in an urban setting with graffiti on a wall.© S71:23

Stills © S7. Made by Stereotactic and Salomon Ligthelm.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Escape the digital world, embrace real-life adventures through travel.

Tagline: “S7. Make photos come true.”

digital glitch effectscontrasting realitiesdiverse cultural experiencesepic landscapesfast-paced montagecall to action

The cut

Length
90 s
Shots
82
Average shot
1.1 s

What creatives use S7 “I Am You” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of S7 “I Am You”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An upside-down city skyline with illuminated buildings transitions to a man hanging upside down, looking at the camera with a serious expression.© S7Three figures in traditional, fur-trimmed clothing stand with their backs to the camera, facing a bright green, hazy background with digital distortion.© S7A young person with glitching skin and clothes dances in a grand hall with a group of young people watching.© S7A heavily tattooed man with a shaved head, wearing only white briefs, holds a baby in a stark, white room with a landscape painting on the wall.© S7
    Frames from S7 “I Am You”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of S7 “I Am You” in order, with its length, framing and what happens in it.

    An upside-down city skyline with illuminated buildings transitions to a man hanging upside down, looking at the camera with a serious expression.© S7Three figures in traditional, fur-trimmed clothing stand with their backs to the camera, facing a bright green, hazy background with digital distortion.© S7A young person with glitching skin and clothes dances in a grand hall with a group of young people watching.© S7A heavily tattooed man with a shaved head, wearing only white briefs, holds a baby in a stark, white room with a landscape painting on the wall.© S7An aerial view of the New York City skyline with the Empire State Building prominent, under a dramatic, color-shifting sky.© S7A young man's face is distorted by digital glitches, then transitions to a young woman with bangs and an orange top, also with digital glitches.© S7
    Length: 90 s · Shots: 82 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a digital glitch effects

    Before you present an idea, you need to know who has done it, and how.

    S7 “I Am You” is built on a digital glitch effects. Search the library by idea to see every spot that uses it.

    Adidas “Never Follow”© AdidasNOVA Entertainment “Don’t Think - Just Nova”© NOVA EntertainmentWestern Digital “WD Black”© Western DigitalZyxel Networks “Zero to Security Hero”© Zyxel Networks
    Adidas · NOVA Entertainment · Western Digital · Zyxel Networks

More commercials by Salomon Ligthelm

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the S7 “I Am You” commercial?

Salomon Ligthelm directed it, for the agency Stereotactic.

Which agency made S7 “I Am You”?

Stereotactic created it for S7 (2018).

What awards did S7 “I Am You” win?

1 awards, including AICP Post 2018 Winner Montage.

What is the tagline of S7 “I Am You”?

“S7. Make photos come true.”

Sources for the credits and awards

aicpawards.comLBB