framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Cerveza Victoria “Cempasúchil” 2022

Cerveza Victoria “Cempasúchil” (2022) is a Cerveza Victoria commercial directed by Salomon Ligthelm for Ogilvy, produced by Media.monks. It won one award: shots Awards The Americas 2022 Gold — Cinematography (Above two minutes).

A poignant narrative unfolds as individuals mourn lost loved ones, finding solace and connection through the traditions of Day of the Dead, culminating in a hopeful reunion.

Video: Gerardo Téllez on Vimeo

Shot by shot

  1. A young woman with dark hair and a white top lies on a bed of orange and yellow flower petals, slowly opening her eyes.© Cerveza Victoria0:07
  2. A person holds an old, open book with a faded photograph and handwritten notes, standing near a window with sheer curtains.© Cerveza Victoria0:21
  3. A man with dark curly hair and a beard looks off-screen to the right, sitting in a dimly lit room with musical instruments in the background.© Cerveza Victoria0:30
  4. A person in a white dress sits in a small boat filled with orange flowers, drifting across a dark, misty lake.© Cerveza Victoria0:46
  5. A man with long dark hair sits in profile at a table, dimly lit by candles, with other people in the background.© Cerveza Victoria0:56
  6. A man with curly hair and a beard cooks on a gas stove in a dimly lit kitchen, stirring a pot with a spoon.© Cerveza Victoria1:08
  7. A framed painting depicting a bullfight hangs on a tiled wall in a dimly lit interior setting.© Cerveza Victoria1:14
  8. A close-up shot shows various chopped vegetables, including tomatoes, onions, and green peppers, arranged in bowls and on a cutting board on a wooden table.© Cerveza Victoria1:23
  9. An older man with long gray hair and a beard looks off-screen, then the camera pans to a kitchen counter with lit candles and a stove.© Cerveza Victoria1:28
  10. A person in dark clothes and a grey shirt is seen floating horizontally in a kitchen, with kitchenware floating around them.© Cerveza Victoria1:35
  11. A group of friends gathers around a dining table, adorned with candles and marigolds, in a dimly lit room with a large window.© Cerveza Victoria2:32
  12. A man with long dark hair and a beard sits at a dinner table, looking forward with a neutral expression, surrounded by food and drinks in a dimly lit room.© Cerveza Victoria2:40

Stills © Cerveza Victoria. Made by Ogilvy, Media.monks and Salomon Ligthelm.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Day of the Dead: a journey of remembrance and reunion through marigolds.

Tagline: “El Sabor del Reencuentro”

Day of the Dead traditionsgrief and remembrancespiritual journeymagical realismfamily reuniontransformative nature

The cut

Length
177 s
Shots
94
Average shot
1.9 s

What creatives use Cerveza Victoria “Cempasúchil” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cerveza Victoria “Cempasúchil”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with dark hair and a white top lies on a bed of orange and yellow flower petals, slowly opening her eyes.© Cerveza VictoriaA person holds an old, open book with a faded photograph and handwritten notes, standing near a window with sheer curtains.© Cerveza VictoriaA man with dark curly hair and a beard looks off-screen to the right, sitting in a dimly lit room with musical instruments in the background.© Cerveza VictoriaA person in a white dress sits in a small boat filled with orange flowers, drifting across a dark, misty lake.© Cerveza Victoria
    Frames from Cerveza Victoria “Cempasúchil”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cerveza Victoria “Cempasúchil” in order, with its length, framing and what happens in it.

    A young woman with dark hair and a white top lies on a bed of orange and yellow flower petals, slowly opening her eyes.© Cerveza VictoriaA person holds an old, open book with a faded photograph and handwritten notes, standing near a window with sheer curtains.© Cerveza VictoriaA man with dark curly hair and a beard looks off-screen to the right, sitting in a dimly lit room with musical instruments in the background.© Cerveza VictoriaA person in a white dress sits in a small boat filled with orange flowers, drifting across a dark, misty lake.© Cerveza VictoriaA man with long dark hair sits in profile at a table, dimly lit by candles, with other people in the background.© Cerveza VictoriaA man with curly hair and a beard cooks on a gas stove in a dimly lit kitchen, stirring a pot with a spoon.© Cerveza Victoria
    Length: 177 s · Shots: 94 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a spiritual journey

    Before you present an idea, you need to know who has done it, and how.

    Cerveza Victoria “Cempasúchil” is built on a spiritual journey. Search the library by idea to see every spot that uses it.

    Victoria Cempasúchil “Victoria Cempasúchil: The Taste Of Reunion”© Victoria CempasúchilVictoria “Cempasúchil: el Sabor del Reencuentro”© VictoriaCerveza Victoria “Xibalba”© Cerveza VictoriaVivobarefoot “Unknow Yourself Part 2”© Vivobarefoot
    Victoria Cempasúchil · Victoria · Cerveza Victoria · Vivobarefoot

More commercials by Salomon Ligthelm

More from Ogilvy

  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Perrier "Lion" (1991) commercial still© PerrierPerrier “Lion” 1991OgilvyCannes Lions Grand Prix 1991
  • Sprite "HURTS REAL GOOD" (2026) commercial still© SpriteSprite “HURTS REAL GOOD” 2026Dir. Julien & Quentin · Ogilvyshots Awards Gold 2026
  • Nanhi Kali "One is a Big Number" (2026) commercial still© Nanhi KaliNanhi Kali “One is a Big Number” 2026Dir. Afshan Hussain Shaikh · Ogilvyshots Awards Gold 2026
  • Powerade "The Ladder" (2026) commercial still© PoweradePowerade “The Ladder” 2026Dir. Jackson Tisi · OgilvyAICP Awards Winner 2026

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Cerveza Victoria “Cempasúchil” commercial?

Salomon Ligthelm directed it, produced by Media.monks, for the agency Ogilvy.

Which agency made Cerveza Victoria “Cempasúchil”?

Ogilvy created it for Cerveza Victoria (2022).

What awards did Cerveza Victoria “Cempasúchil” win?

1 awards, including shots Awards The Americas 2022 Gold — Cinematography (Above two minutes).

What is the tagline of Cerveza Victoria “Cempasúchil”?

“El Sabor del Reencuentro”

Sources for the credits and awards

shots