framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Renault “New Renault Twingo” 2015

Renault “New Renault Twingo” (2015) is a Renault commercial for Publicis Conseil, produced by Add a Dog ( Kuntzel + Deygas ). It won one award: D&AD 2015 Graphite Pencil — Film Advertising Crafts / Animation for Film Advertising.

A man and a woman demonstrate the surprising locations of the engine and fluid reservoirs in the new Renault Twingo, highlighting its unique design and ease of maintenance.

Video: Renault Group on YouTube

Shot by shot

  1. A man in a grey blazer and blue pants stands in a bright, open space, revealing engine oil and windscreen wash from behind his back.© Renault0:00
  2. A man with curly brown hair and a light grey blazer smiles subtly at the camera, with "READY" and a question mark appearing next to him.© Renault0:04
  3. A woman in a yellow shirt and dark pants opens the hood of a light blue Renault Twingo in an underground parking garage.© Renault0:11
  4. A person's hand inserts a key into a light blue car's front grille, revealing a hidden compartment.© Renault0:16
  5. A person in a yellow shirt opens the hood of a white car, revealing the engine with animated labels for car parts in a parking garage.© Renault0:19
  6. A person's hand in a yellow shirt opens and closes the cap of a fluid reservoir in the engine bay of a light blue car.© Renault0:23
  7. A woman in a bright yellow top opens the trunk of a light blue Renault Twingo in a brightly lit, modern garage.© Renault0:30
  8. A woman in her 30s, wearing a lime green top, looks into the trunk of a light blue car in a bright, modern garage.© Renault0:46
  9. A woman's hands in a bright yellow top check the oil in a car engine, wiping the dipstick with a blue cloth.© Renault0:51
  10. A woman with dark hair in a bun and a lime green top looks into the trunk of a light blue car in a bright, modern garage.© Renault0:59
  11. A young woman with dark hair in a bun, wearing a bright yellow top, looks down into the open trunk of a light blue car in a bright, modern garage.© Renault1:03
  12. A man and a woman stand next to a light blue Renault Twingo in an underground parking garage, with the car's trunk open.© Renault1:06

Stills © Renault. Made by Publicis Conseil and Add a Dog ( Kuntzel + Deygas ).

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Unexpected engine location makes car maintenance surprisingly simple and accessible.

Tagline: “WITH THE ENGINE AT THE REAR, EVERYTHING IS JUST AS SIMPLE!”

unexpected revealproduct demonstrationbreaking stereotypesease of useplayful instruction

The cut

Length
72 s
Shots
22
Average shot
3.3 s

What creatives use Renault “New Renault Twingo” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Renault “New Renault Twingo”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a grey blazer and blue pants stands in a bright, open space, revealing engine oil and windscreen wash from behind his back.© RenaultA man with curly brown hair and a light grey blazer smiles subtly at the camera, with "READY" and a question mark appearing next to him.© RenaultA woman in a yellow shirt and dark pants opens the hood of a light blue Renault Twingo in an underground parking garage.© RenaultA person's hand inserts a key into a light blue car's front grille, revealing a hidden compartment.© Renault
    Frames from Renault “New Renault Twingo”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Renault “New Renault Twingo” in order, with its length, framing and what happens in it.

    A man in a grey blazer and blue pants stands in a bright, open space, revealing engine oil and windscreen wash from behind his back.© RenaultA man with curly brown hair and a light grey blazer smiles subtly at the camera, with "READY" and a question mark appearing next to him.© RenaultA woman in a yellow shirt and dark pants opens the hood of a light blue Renault Twingo in an underground parking garage.© RenaultA person's hand inserts a key into a light blue car's front grille, revealing a hidden compartment.© RenaultA person in a yellow shirt opens the hood of a white car, revealing the engine with animated labels for car parts in a parking garage.© RenaultA person's hand in a yellow shirt opens and closes the cap of a fluid reservoir in the engine bay of a light blue car.© Renault
    Length: 72 s · Shots: 22 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a unexpected reveal

    Before you present an idea, you need to know who has done it, and how.

    Renault “New Renault Twingo” is built on a unexpected reveal. Search the library by idea to see every spot that uses it.

    Honda “Cog”© HondaPurga Studio “Western”© Purga StudioHornbach AG “Hornbach 1sq. m”© Hornbach AGBelong “Second Life Phones”© Belong
    Honda · Purga Studio · Hornbach AG · Belong

More from Publicis Conseil

Award-winning auto commercials

Questions

Which agency made Renault “New Renault Twingo”?

Publicis Conseil created it for Renault (2015).

What awards did Renault “New Renault Twingo” win?

1 awards, including D&AD 2015 Graphite Pencil — Film Advertising Crafts / Animation for Film Advertising.

What is the tagline of Renault “New Renault Twingo”?

“WITH THE ENGINE AT THE REAR, EVERYTHING IS JUST AS SIMPLE!”

Sources for the credits and awards

dandad.org