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Rema 1000 “Crazy Santa” 2020

Rema 1000 “Crazy Santa” (2020) is a Rema 1000 commercial directed by Andreas J. Riiser, produced by Bacon OSL. It won 2 awards, including Epica 2020 Gold Retail Services.

A family's high-tech Christmas decorations cause chaos for Santa Claus, who struggles to deliver presents when his face isn't recognized by smart home security.

Video: REMA 1000 on YouTube

Shot by shot

  1. A family, including two adults and two children, arrives home at night, carrying groceries and gifts, with a glowing Santa decoration in the foreground.© Rema 10000:00
  2. A wide shot of a house covered in colorful Christmas lights and decorations, with several people standing outside in the snow at night.© Rema 10000:05
  3. A young boy in winter clothes stands by a door decorated with a Christmas wreath, looking back at someone off-screen at night.© Rema 10000:11
  4. A man in his 30s, wearing a maroon shirt and black tie, walks past a woman in a dark room, smiling and looking to his right.© Rema 10000:20
  5. A cute blonde toddler girl in a plaid dress with pigtails and a red bow smiles and points, standing by a glass wall with red lights.© Rema 10000:27
  6. Santa Claus, dressed in a red suit with a white beard, carries a sack over his shoulder, looking around in a festive outdoor setting at night.© Rema 10000:36
  7. Santa Claus, dressed in a red suit with white trim, peeks around a corner with a surprised expression, illuminated by green and red lights.© Rema 10000:40
  8. A young blonde girl in a plaid dress looks out a window at Santa Claus, who is partially visible in the foreground, at night.© Rema 10000:44
  9. A person dressed as Santa Claus rings a doorbell while a young girl in a dress watches from an upstairs window, at night.© Rema 10000:50
  10. A man dressed as Santa Claus, wearing a red suit and white beard, looks over his shoulder at another Santa in a snowy, decorated yard at night.© Rema 10000:56
  11. A man dressed as Santa Claus, with a frozen face and beard, stands outside in the snow at night.© Rema 10001:02
  12. A blurry Santa Claus, wearing a red suit with glowing lights around his waist, dances in a smoky, purple-lit room.© Rema 10001:13

Stills © Rema 1000. Made by Bacon OSL and Andreas J. Riiser.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Santa vs. smart home tech: a humorous take on modern Christmas challenges.

Tagline: “Det enkle er ofte det beste. Bare lave priser.”

santa claus in troublesmart home gone wrongchristmas chaosmisunderstanding technologychild's perspectiveslapstick comedy

The cut

Length
80 s
Shots
58
Average shot
1.4 s

What creatives use Rema 1000 “Crazy Santa” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Rema 1000 “Crazy Santa”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A family, including two adults and two children, arrives home at night, carrying groceries and gifts, with a glowing Santa decoration in the foreground.© Rema 1000A wide shot of a house covered in colorful Christmas lights and decorations, with several people standing outside in the snow at night.© Rema 1000A young boy in winter clothes stands by a door decorated with a Christmas wreath, looking back at someone off-screen at night.© Rema 1000A man in his 30s, wearing a maroon shirt and black tie, walks past a woman in a dark room, smiling and looking to his right.© Rema 1000
    Frames from Rema 1000 “Crazy Santa”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Rema 1000 “Crazy Santa” in order, with its length, framing and what happens in it.

    A family, including two adults and two children, arrives home at night, carrying groceries and gifts, with a glowing Santa decoration in the foreground.© Rema 1000A wide shot of a house covered in colorful Christmas lights and decorations, with several people standing outside in the snow at night.© Rema 1000A young boy in winter clothes stands by a door decorated with a Christmas wreath, looking back at someone off-screen at night.© Rema 1000A man in his 30s, wearing a maroon shirt and black tie, walks past a woman in a dark room, smiling and looking to his right.© Rema 1000A cute blonde toddler girl in a plaid dress with pigtails and a red bow smiles and points, standing by a glass wall with red lights.© Rema 1000Santa Claus, dressed in a red suit with a white beard, carries a sack over his shoulder, looking around in a festive outdoor setting at night.© Rema 1000
    Length: 80 s · Shots: 58 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a christmas chaos

    Before you present an idea, you need to know who has done it, and how.

    Rema 1000 “Crazy Santa” is built on a christmas chaos. Search the library by idea to see every spot that uses it.

    ORANGE France “Keep Christmas Wonderful”© ORANGE FranceArgos “Christmas Fool”© ArgosLIDL “#SANTACLARA Christmasfilm”© LIDLMcDonald's “It's the Most Terrible Time of the Year”© McDonald's
    ORANGE France · Argos · LIDL · McDonald's

More commercials by Andreas J. Riiser

  • Dnb "Evil Shopping Carts" (2021) commercial still© DnbDnb “Evil Shopping Carts” 2021Dir. Andreas J. Riiser · TRY
  • Tine "Mr. Melk" (2018) commercial still© TineTine “Mr. Melk” 2018Dir. Andreas J. Riiser

Award-winning retail commercials

Questions

Who directed the Rema 1000 “Crazy Santa” commercial?

Andreas J. Riiser directed it, produced by Bacon OSL.

What awards did Rema 1000 “Crazy Santa” win?

2 awards, including Epica 2020 Gold Retail Services and Epica 2020 Bronze Humour in Advertising.

What is the tagline of Rema 1000 “Crazy Santa”?

“Det enkle er ofte det beste. Bare lave priser.”

Sources for the credits and awards

winners.epica-awards.comwinners.epica-awards.com