commercial production company · São Paulo
Vetor Zero
Vetor Zero is a creative technology production company dedicated to audiovisual content, and a pioneer studio of 3D animation in Brazil. The company produces compelling images for 2D and 3D animation, stop motion, motion graphics, design, live action, illustrations, and online content for advertising agencies and clients worldwide. Founded in 1980 by Sergio Salles and Alceu Baptistão in São Paulo, Brazil. It is in partnership with Lobo studio. FrameThrower's visual library has 10 Vetor Zero commercials (2014–2026), cut shot by shot, 6 of them award-winning, for clients including Getty Images, Annecy 2018, Getty Images Music and Caixa Cultural, directed by Gabriel Nóbrega, Alton and Mateus de Paula Santos among others.
- 10
- Commercials in our library
- 6
- Award-winning
- 2014–2026
- Active
- 1980
- Founded
- São Paulo
- Based in
01 · Featured
Vetor Zero's most awarded commercial
© Getty Images
© Getty Images
© Getty Images
© Getty Images
© Getty Images
© Getty ImagesEl Ojo de Iberoamérica Gold 2017
Getty Images “Jack” 2017
A man's daily routine with his family is depicted through various stock footage, each time with a different, unexpected twist.
Directed by Gabriel Nóbrega · AlmapBBDO · Vetor Zero
Also watch
Caixa Cultural “Fabrica de Emoções” 2016 →El Ojo de Iberoamérica Silver 2016
02 · Directors
Notable directors at Vetor Zero
Who made the work, and how much of it won awards. From the credits on every spot.
- © Getty Images4 award-winningGabriel Nóbrega4 spots · Getty Images “Jack”
© Annecy 20181 award-winningAlton1 spots · Annecy 2018 “100 anos em 100 segundos”
© Barbeador Philips Aquatouch1 award-winningMateus de Paula Santos1 spots · Barbeador Philips Aquatouch “Pirañas”
© UEFAGuilerme Marcondes2 spots · UEFA “Finals TNT - Directors Cut”
© McDonald'sOs Olga1 spots · McDonald's “Brazil - The Cheddar Wave”
© GreenpeaceLuiz Alberto Ferreira1 spots · Greenpeace “and Planet Labs PBC - Flying Guardians”
03 · Clients
Vetor Zero's clients
Every brand in the library, by award-winning work.
- Getty Images2017
2 commercials · 2 award-winning
- Annecy 20182018
1 commercials · 1 award-winning
- Getty Images Music2018
1 commercials · 1 award-winning
- Caixa Cultural2016
1 commercials · 1 award-winning
- Barbeador Philips Aquatouch2014
1 commercials · 1 award-winning
- UEFA2024
1 commercials
- Knorr2024
1 commercials
- McDonald's2026
1 commercials
- Greenpeace2024
1 commercials
04 · Works with
Who Vetor Zero works with
From the credits: the companies behind the spots, by number of spots.
Agencies Vetor Zero works for
- AlmapBBDO4
- F/Nazca Saatchi & Saatchi1
- Nova/sb1
- Ogilvy & Mather Brasil1
- TNT1
- MullenLowe1
- GALERIA.ag1
05 · Awards
Vetor Zero's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
5
El Ojo de Iberoamérica
.
1
ANDY Awards
.
Top award-winning spots
- El Ojo de Iberoamérica Gold 2017Getty Images “Jack”
- ANDY Awards Gold 2017Getty Images “Endless Possibilities”
- El Ojo de Iberoamérica Silver 2018Annecy 2018 “100 anos em 100 segundos”
- El Ojo de Iberoamérica Silver 2016Caixa Cultural “Fabrica de Emoções”
- El Ojo de Iberoamérica Bronze 2018Getty Images Music “First aperture”
- El Ojo de Iberoamérica Bronze 2014Barbeador Philips Aquatouch “Pirañas”
Company honours
- Cannes Lions Grand Prix (2024) for "Recycle me" (Mateus de Paula Santos and Gabriel Nóbrega directed)adnews.com.br
- Cannes Lions four Gold Lions (2024) for "Recycle me" (Mateus de Paula Santos and Gabriel Nóbrega directed)adnews.com.br
06 · Work
Commercials by Vetor Zero
Our visual library has 10 Vetor Zero commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© McDonald'sMcDonald's “Brazil - The Cheddar Wave” 2026© UEFAUEFA “Finals TNT - Directors Cut” 2024
© KnorrKnorr “The Veg” 2024© GreenpeaceGreenpeace “and Planet Labs PBC - Flying Guardians” 2024© Annecy 2018Annecy 2018 “100 anos em 100 segundos” 2018El Ojo de Iberoamérica Silver 2018Most awarded
- © Getty ImagesGetty Images “Jack” 2017Dir. Gabriel Nóbrega · AlmapBBDOEl Ojo de Iberoamérica Gold 2017
© Getty ImagesGetty Images “Endless Possibilities” 2017Dir. Gabriel Nóbrega · AlmapBBDOANDY Awards Gold 2017- © Annecy 2018Annecy 2018 “100 anos em 100 segundos” 2018Dir. Alton · F/Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Silver 2018
© Caixa CulturalCaixa Cultural “Fabrica de Emoções” 2016Dir. Gabriel Nóbrega · Nova/sbEl Ojo de Iberoamérica Silver 2016
© Getty Images MusicGetty Images Music “First aperture” 2018Dir. Gabriel Nóbrega · AlmapBBDOEl Ojo de Iberoamérica Bronze 2018- © Barbeador Philips AquatouchBarbeador Philips Aquatouch “Pirañas” 2014Dir. Mateus de Paula Santos · Ogilvy & Mather BrasilEl Ojo de Iberoamérica Bronze 2014
- © McDonald'sMcDonald's “Brazil - The Cheddar Wave” 2026Dir. Os Olga · GALERIA.ag
- © UEFAUEFA “Finals TNT - Directors Cut” 2024Dir. Guilerme Marcondes · TNT
- © KnorrKnorr “The Veg” 2024Dir. Guilerme Marcondes · MullenLowe
- © GreenpeaceGreenpeace “and Planet Labs PBC - Flying Guardians” 2024Dir. Luiz Alberto Ferreira · AlmapBBDO
07 · For producers
What producers use Vetor Zero's page for
01Who directs for Vetor Zero
Rosters change and websites go stale. You need who actually shot their spots.
Every director behind Vetor Zero's 10 commercials, with the agencies and awards.
© Getty Images© Getty Images© Annecy 2018© Caixa CulturalGabriel Nóbrega · Guilerme Marcondes · Alton02Benchmark a production company
Comparing companies means hunting through reels, trade press and award sites.
Vetor Zero's work by year, brand and award in one place, and the companies with a similar body of work.
© Mike's Hard Lemonade
© Old Spice
© Honda
© John LewisSimilar: All Of Us Here, MJZ, Nexus Studios
08 · News
Vetor Zero in the news
The latest stories we could source.
- 2024-07Alberto Lopes leaves the company's corporate structure.adnews.com.br
- 2025-01Vetor Zero and Lobo unite operations in Brazil and USA, forming Vetor Zero/Lobo.meioemensagem.com.br
09 · Questions
About Vetor Zero
What commercials has Vetor Zero made?+
10 in the library, 2014–2026, including Getty Images “Jack”, Getty Images “Endless Possibilities”, Annecy 2018 “100 anos em 100 segundos” and Caixa Cultural “Fabrica de Emoções”.
Which agencies has Vetor Zero worked with?+
AlmapBBDO (4), F/Nazca Saatchi & Saatchi (1), Nova/sb (1), Ogilvy & Mather Brasil (1) and TNT (1).
Which directors are behind Vetor Zero's commercials?+
Gabriel Nóbrega (4), Guilerme Marcondes (2), Alton (1), Mateus de Paula Santos (1), Os Olga (1) and Luiz Alberto Ferreira (1).
What awards has Vetor Zero's work won?+
6 award-winning spots, including El Ojo de Iberoamérica Gold 2017 for Getty Images “Jack”, ANDY Awards Gold 2017 for Getty Images “Endless Possibilities” and El Ojo de Iberoamérica Silver 2018 for Annecy 2018 “100 anos em 100 segundos”.
Who owns Vetor Zero?+
Vetor Zero is in partnership with Lobo studio.
Who runs Vetor Zero?+
Luiz Ribeiro (executive producer for US operations, 2025), Luiz Braga (business director, 2025) and Márcia Guimarães (project director, 2025).
Where is Vetor Zero based?+
São Paulo, Brazil, with offices in New York.
Who are Vetor Zero's clients?+
In the library: Getty Images (2 commercials, 2017–2017), Annecy 2018 (1 commercials, 2018–2018), Getty Images Music (1 commercials, 2018–2018), Caixa Cultural (1 commercials, 2016–2016), Barbeador Philips Aquatouch (1 commercials, 2014–2014) and UEFA (1 commercials, 2024–2024).
10 · Discover
Other production companies with similar work
Not connected to Vetor Zero: matched by the ideas, tone and categories of their commercials.
