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Caixa Cultural “Fabrica de Emoções” 2016

Caixa Cultural “Fabrica de Emoções” (2016) is a Caixa Cultural commercial directed by Gabriel Nóbrega for Nova/sb, produced by Vetor Zero. It won one award: El Ojo de Iberoamérica 2016 Silver Producción Audiovisual – PA3 – Mejor Animación.

A puppet master welcomes the audience to the "Factory of Emotions," a whimsical, steampunk-inspired world where art and culture are created, while also humorously enforcing theater etiquette.

Video: Nova on YouTube

Shot by shot

  1. A puppet master in a top hat and elaborate costume stands on a stage, then reveals a vast, intricate factory filled with giant puppets and machinery.© Caixa Cultural0:00
  2. A stop-motion puppet, dressed in a black and gold ringmaster costume, stands on a wooden stage next to a lit mirror, then is pulled up by a rope.© Caixa Cultural0:27
  3. A male puppet with a top hat and elaborate costume gestures with his hands, then points his finger up, in a factory-like setting.© Caixa Cultural0:36
  4. A small puppet-like figure in a top hat and dark clothes stands on a wooden platform, gesturing towards a large, glowing red heart with visible gears inside, set against a dark, textured background.© Caixa Cultural0:42
  5. A small, animated man in a top hat and striped coat stands on a giant wooden hand, which lowers him to the ground in a large, brick-walled factory.© Caixa Cultural0:53
  6. A stop-motion puppet, dressed as a ringmaster, gestures dramatically while a sign with "APLAUSO" (applause) appears, in a backstage setting.© Caixa Cultural0:57
  7. A stop-motion puppet with a top hat and elaborate costume gestures with its hands, framing its face, in a theatrical setting.© Caixa Cultural1:02
  8. A male character with a painted face and a top hat, wearing an elaborate costume, stands with arms outstretched in a brick-walled industrial setting.© Caixa Cultural1:06
  9. A group of animated wooden puppets, some on bicycles, others running, move chaotically around a large wooden cart on a stage with brick arches in the background.© Caixa Cultural1:07
  10. A stop-motion animated ringmaster-like character in a top hat and elaborate costume holds up a "no smoking" sign, then gestures with a wand.© Caixa Cultural1:11
  11. A large, stylized puppet with a glowing heart in its chest stands center, surrounded by smaller, whimsical mechanical figures in a grand, ornate hall.© Caixa Cultural1:21
  12. A male puppet-like figure in a black suit and top hat stands on a wooden stage, arms outstretched, as red curtains open to reveal bright light.© Caixa Cultural1:32

Stills © Caixa Cultural. Made by Nova/sb, Vetor Zero and Gabriel Nóbrega.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A whimsical, steampunk-inspired factory where emotions are manufactured for cultural experiences.

Tagline: “CAIXA, patrocinadora da cultura do Brasil.”

puppet mastersteampunk aestheticfactory settingbreaking the fourth wallpersonification of abstract conceptsrule enforcement with humor

The cut

Length
98 s
Shots
24
Average shot
4.1 s
Format
stop motion

What creatives use Caixa Cultural “Fabrica de Emoções” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Caixa Cultural “Fabrica de Emoções”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A puppet master in a top hat and elaborate costume stands on a stage, then reveals a vast, intricate factory filled with giant puppets and machinery.© Caixa CulturalA stop-motion puppet, dressed in a black and gold ringmaster costume, stands on a wooden stage next to a lit mirror, then is pulled up by a rope.© Caixa CulturalA male puppet with a top hat and elaborate costume gestures with his hands, then points his finger up, in a factory-like setting.© Caixa CulturalA small puppet-like figure in a top hat and dark clothes stands on a wooden platform, gesturing towards a large, glowing red heart with visible gears inside, set against a dark, textured background.© Caixa Cultural
    Frames from Caixa Cultural “Fabrica de Emoções”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Caixa Cultural “Fabrica de Emoções” in order, with its length, framing and what happens in it.

    A puppet master in a top hat and elaborate costume stands on a stage, then reveals a vast, intricate factory filled with giant puppets and machinery.© Caixa CulturalA stop-motion puppet, dressed in a black and gold ringmaster costume, stands on a wooden stage next to a lit mirror, then is pulled up by a rope.© Caixa CulturalA male puppet with a top hat and elaborate costume gestures with his hands, then points his finger up, in a factory-like setting.© Caixa CulturalA small puppet-like figure in a top hat and dark clothes stands on a wooden platform, gesturing towards a large, glowing red heart with visible gears inside, set against a dark, textured background.© Caixa CulturalA small, animated man in a top hat and striped coat stands on a giant wooden hand, which lowers him to the ground in a large, brick-walled factory.© Caixa CulturalA stop-motion puppet, dressed as a ringmaster, gestures dramatically while a sign with "APLAUSO" (applause) appears, in a backstage setting.© Caixa Cultural
    Length: 98 s · Shots: 24 · Average shot: 4.1 s · Format: stop motion

  3. 03Ad ideas: every spot built on a steampunk aesthetic

    Before you present an idea, you need to know who has done it, and how.

    Caixa Cultural “Fabrica de Emoções” is built on a steampunk aesthetic. Search the library by idea to see every spot that uses it.

    Winamax “Shoot for the moon”© WinamaxApple “Shot on iPhone 14 Pro - Fursat”© AppleMondelez India Foods “Buffering”© Mondelez India FoodsVirginia Lottery “Mad Science”© Virginia Lottery
    Winamax · Apple · Mondelez India Foods · Virginia Lottery

More commercials by Gabriel Nóbrega

  • Getty Images "Jack" (2017) commercial still© Getty ImagesGetty Images “Jack” 2017Dir. Gabriel Nóbrega · AlmapBBDOEl Ojo de Iberoamérica Gold 2017
  • Vanish "The Bully Monster" (2025) commercial still© VanishVanish “The Bully Monster” 2025Dir. Gabriel Nóbrega · HavasClio Awards Bronze 2025
  • Getty Images Music "First aperture" (2018) commercial still© Getty Images MusicGetty Images Music “First aperture” 2018Dir. Gabriel Nóbrega · AlmapBBDOEl Ojo de Iberoamérica Bronze 2018
  • Chevrolet Brazil "100 Years" (2025) commercial still© Chevrolet BrazilChevrolet Brazil “100 Years” 2025Dir. Gabriel Nóbrega

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Caixa Cultural “Fabrica de Emoções” commercial?

Gabriel Nóbrega directed it, produced by Vetor Zero, for the agency Nova/sb.

Which agency made Caixa Cultural “Fabrica de Emoções”?

Nova/sb created it for Caixa Cultural (2016).

What awards did Caixa Cultural “Fabrica de Emoções” win?

1 awards, including El Ojo de Iberoamérica 2016 Silver Producción Audiovisual – PA3 – Mejor Animación.

What is the tagline of Caixa Cultural “Fabrica de Emoções”?

“CAIXA, patrocinadora da cultura do Brasil.”

Sources for the credits and awards

elojodeiberoamerica.com