
commercial production company · Los Angeles
Reset Content
RESET is a production company specializing in high-end commercials and bespoke long form content. by David Fincher and David Morrison in Los Angeles, USA. FrameThrower's visual library has 11 Reset Content commercials (2016–2022), cut shot by shot, 7 of them award-winning, for clients including Apple, Instacart, Foot Locker and Netflix, directed by Ian Pons Jewell, Wally Pfister and Markus Walter among others.
- 11
- Commercials in our library
- 7
- Award-winning
- 2016–2022
- Active
- Los Angeles
- Based in
01 · Featured
Reset Content's most awarded commercial
The One Show Gold 2016
Netflix “House of Cards – FU 2016” 2016
Frank Underwood delivers a presidential campaign speech, interspersed with violent and manipulative scenes from House of Cards, promising to put America first while revealing his ruthless nature.
Directed by Wally Pfister · BBH · Reset Content
02 · Directors
Notable directors at Reset Content
Who made the work, and how much of it won awards. From the credits on every spot.
© Apple2 award-winningIan Pons Jewell2 spots · Apple “This Watch Tells Time”
© Netflix2 award-winningWally Pfister2 spots · Netflix “House of Cards – FU 2016”
© Foot Locker1 award-winningMarkus Walter1 spots · Foot Locker “Foot Locker - No Matter What”
© Facebook1 award-winningYann Demange1 spots · Facebook “No Comply”
© Meta1 award-winningYann Mounir Demange1 spots · Meta “No Comply”
© MotorolaVesa Manninen2 spots · Motorola “The Maker”
© PayPalNabil1 spots · PayPal “There's a New Money in Town”
© Under ArmourAndré Stringer1 spots · Under Armour “UA HOVR”
03 · Clients
Reset Content's clients
Every brand in the library, by award-winning work.
- Apple2020
1 commercials · 1 award-winning
- Instacart2021
1 commercials · 1 award-winning
- Foot Locker2020
1 commercials · 1 award-winning
- Netflix2016
1 commercials · 1 award-winning
- Facebook2022
1 commercials · 1 award-winning
- Meta2022
1 commercials · 1 award-winning
- Blue Cross Blue Shield2018
1 commercials · 1 award-winning
- PayPal2016
1 commercials
- Motorola2016
1 commercials
- Gillette2016
1 commercials
- Under Armour2018
1 commercials
04 · Works with
Who Reset Content works with
From the credits: the companies behind the spots, by number of spots.
05 · Awards
Reset Content's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
2
Clio Awards
.
2
The One Show
.
1
Ciclope
.
1
Creative Circle
.
1
AICP Awards
.
Top award-winning spots
- The One Show Gold 2016Netflix “House of Cards – FU 2016”
- AICP Awards Winner 2018Blue Cross Blue Shield “Express”
- The One Show Silver 2022Facebook “No Comply”
- Clio Awards Bronze 2022Meta “No Comply”
- Clio Awards Bronze 2020Foot Locker “Foot Locker - No Matter What”
- Creative Circle Bronze 2022Instacart “Your Mom’s Short Ribs”
- Ciclope Bronze 2020Apple “This Watch Tells Time”
06 · Work
Commercials by Reset Content
Our visual library has 11 Reset Content commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© FacebookFacebook “No Comply” 2022The One Show Silver 2022
© MetaMeta “No Comply” 2022Clio Awards Bronze 2022
© Foot LockerFoot Locker “Foot Locker - No Matter What” 2020Clio Awards Bronze 2020Most awarded
© NetflixNetflix “House of Cards – FU 2016” 2016Dir. Wally Pfister · BBHThe One Show Gold 2016
© Blue Cross Blue ShieldBlue Cross Blue Shield “Express” 2018Dir. Wally Pfister · HY ConnectAICP Awards Winner 2018
© FacebookFacebook “No Comply” 2022Dir. Yann DemangeThe One Show Silver 2022
© MetaMeta “No Comply” 2022Dir. Yann Mounir Demange · Droga5Clio Awards Bronze 2022
© Foot LockerFoot Locker “Foot Locker - No Matter What” 2020Dir. Markus Walter · BBDOClio Awards Bronze 2020
© InstacartInstacart “Your Mom’s Short Ribs” 2021Dir. Ian Pons Jewell · Goodby Silverstein & PartnersCreative Circle Bronze 2022
© AppleApple “This Watch Tells Time” 2020Dir. Ian Pons Jewell · AppleCiclope Bronze 2020
© Under ArmourUnder Armour “UA HOVR” 2018Dir. André Stringer
© PayPalPayPal “There's a New Money in Town” 2016Dir. Nabil · CP+B
© MotorolaMotorola “The Maker” 2016Dir. Vesa Manninen · Droga5
© GilletteGillette “Stress Drills” 2016Dir. Vesa Manninen · Grey
07 · For producers
What producers use Reset Content's page for
01Who directs for Reset Content
Rosters change and websites go stale. You need who actually shot their spots.
Every director behind Reset Content's 11 commercials, with the agencies and awards.
© Netflix
© Blue Cross Blue Shield
© Facebook
© MetaIan Pons Jewell · Vesa Manninen · Wally Pfister02Benchmark a production company
Comparing companies means hunting through reels, trade press and award sites.
Reset Content's work by year, brand and award in one place, and the companies with a similar body of work.
© New Balance
© Volkswagen
© Old Spice
© AnthropicSimilar: Love Song, GREATERGOOD, MJZ
08 · News
Reset Content in the news
The latest stories we could source.
- 2024-12Solab Films starts partnership with Reset for exclusive representation of its talent roster in France.shots
09 · Questions
About Reset Content
What commercials has Reset Content made?+
11 in the library, 2016–2022, including Netflix “House of Cards – FU 2016”, Blue Cross Blue Shield “Express”, Facebook “No Comply” and Meta “No Comply”.
Which agencies has Reset Content worked with?+
Droga5 (2), Apple (1), Goodby Silverstein & Partners (1), CP+B (1) and BBDO (1).
Which directors are behind Reset Content's commercials?+
Ian Pons Jewell (2), Vesa Manninen (2), Wally Pfister (2), Nabil (1), Markus Walter (1) and André Stringer (1).
What awards has Reset Content's work won?+
7 award-winning spots, including The One Show Gold 2016 for Netflix “House of Cards – FU 2016”, AICP Awards Winner 2018 for Blue Cross Blue Shield “Express” and The One Show Silver 2022 for Facebook “No Comply”.
Where is Reset Content based?+
Los Angeles, USA.
Who are Reset Content's clients?+
In the library: Apple (1 commercials, 2020–2020), Instacart (1 commercials, 2021–2021), Foot Locker (1 commercials, 2020–2020), Netflix (1 commercials, 2016–2016), Facebook (1 commercials, 2022–2022) and Meta (1 commercials, 2022–2022).
10 · Discover
Other production companies with similar work
Not connected to Reset Content: matched by the ideas, tone and categories of their commercials.


