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commercial production company

Not To Scale

Not To Scale is a commercial production company. FrameThrower's visual library has 10 of its commercials (2015–2025), cut shot by shot. The work includes spots for Audi, GWR, Škoda and Hershey's, directed by Lucinda Schreiber, Chris Curtis and Headless among others, for agencies including adam&eve\TBWA, Fallon and Dentsu Inc..

10
Commercials in our library
2015–2025
Active

01 · Featured

Not To Scale's most awarded commercial

Great Western Railway “Five and the Thrilling Engagement” (2025), still© Great Western RailwayGreat Western Railway “Five and the Thrilling Engagement” (2025), frame 2© Great Western RailwayGreat Western Railway “Five and the Thrilling Engagement” (2025), frame 3© Great Western RailwayGreat Western Railway “Five and the Thrilling Engagement” (2025), frame 4© Great Western RailwayGreat Western Railway “Five and the Thrilling Engagement” (2025), frame 5© Great Western RailwayGreat Western Railway “Five and the Thrilling Engagement” (2025), frame 6© Great Western Railway

Great Western Railway “Five and the Thrilling Engagement” 2025

A group of children and their dog embark on a thrilling adventure by train to help a couple reunite and propose, overcoming obstacles and celebrating love.

Directed by Peter Baynton · adam&eve\TBWA · Not To Scale

02 · Directors

Notable directors at Not To Scale

Who made the work, and how much of it won awards. From the credits on every spot.

  • Target “Bookworm”, directed by Lucinda Schreiber© TargetLucinda Schreiber2 spots · Target “Bookworm”
  • Audi “Not To Scale & Chris Curtis get inside the minds of two young drivers in this rock & roll mixed media film for Audi”, directed by Chris Curtis© AudiChris Curtis1 spots · Audi “Not To Scale & Chris Curtis get inside the minds of two young drivers in this rock & roll mixed media film for Audi”
  • GWR “Five Get There First”, directed by Headless© GWRHeadless1 spots · GWR “Five Get There First”
  • Škoda “Tour De France”, directed by Colin Hesterly© ŠkodaColin Hesterly1 spots · Škoda “Tour De France”
  • Hershey's “Dominoes”, directed by Anthony Farquuhar-Smith© Hershey'sAnthony Farquuhar-Smith1 spots · Hershey's “Dominoes”
  • Great Western Railway “Five and the Thrilling Engagement”, directed by Peter Baynton© Great Western RailwayPeter Baynton1 spots · Great Western Railway “Five and the Thrilling Engagement”
  • EY “Transformations”, directed by Rogier Schalken© EYRogier Schalken1 spots · EY “Transformations”
  • HBO “Elephant”, directed by Mirari© HBOMirari1 spots · HBO “Elephant”
  • Deutsche Telekom “MagentaMobil”, directed by Luca & Sinem© Deutsche TelekomLuca & Sinem1 spots · Deutsche Telekom “MagentaMobil”

03 · Clients

Not To Scale's clients

Every brand in the library, by award-winning work.

  • Audi2016

    1 commercials

  • GWR2023

    1 commercials

  • Škoda2015

    1 commercials

  • Hershey's2023

    1 commercials

  • Great Western Railway2025

    1 commercials

  • EY2025

    1 commercials

  • HBO2022

    1 commercials

  • Target2022

    1 commercials

  • Samuel Hubbard2019

    1 commercials

  • Deutsche Telekom2022

    1 commercials

04 · Works with

Who Not To Scale works with

From the credits: the companies behind the spots, by number of spots.

Agencies Not To Scale works for

05 · Work

Commercials by Not To Scale

Our visual library has 10 Not To Scale commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2025

Latest

Great Western Railway “Five and the Thrilling Engagement” (2025)© Great Western RailwayGreat Western Railway “Five and the Thrilling Engagement” 2025
EY “Transformations” (2025)© EYEY “Transformations” 2025
GWR “Five Get There First” (2023)© GWRGWR “Five Get There First” 2023
Hershey's “Dominoes” (2023)© Hershey'sHershey's “Dominoes” 2023
HBO “Elephant” (2022)© HBOHBO “Elephant” 2022

Most awarded

  • Great Western Railway "Five and the Thrilling Engagement" (2025) commercial still© Great Western RailwayGreat Western Railway “Five and the Thrilling Engagement” 2025Dir. Peter Baynton · adam&eve\TBWA
  • EY "Transformations" (2025) commercial still© EYEY “Transformations” 2025Dir. Rogier Schalken · Ogilvy
  • GWR "Five Get There First" (2023) commercial still© GWRGWR “Five Get There First” 2023Dir. Headless · adam&eve\TBWA
  • Hershey's "Dominoes" (2023) commercial still© Hershey'sHershey's “Dominoes” 2023Dir. Anthony Farquuhar-Smith · Dentsu Inc.
  • HBO "Elephant" (2022) commercial still© HBOHBO “Elephant” 2022Dir. Mirari · Mono
  • Target "Bookworm" (2022) commercial still© TargetTarget “Bookworm” 2022Dir. Lucinda Schreiber · Mythology
  • Deutsche Telekom "MagentaMobil" (2022) commercial still© Deutsche TelekomDeutsche Telekom “MagentaMobil” 2022Dir. Luca & Sinem
  • Samuel Hubbard "Jungle" (2019) commercial still© Samuel HubbardSamuel Hubbard “Jungle” 2019Dir. Lucinda Schreiber · Direct
  • Audi "Not To Scale & Chris Curtis get inside the minds of two young drivers in this rock & roll mixed media film for Audi" (2016) commercial still© AudiAudi “Not To Scale & Chris Curtis get inside the minds of two young drivers in this rock & roll mixed media film for Audi” 2016Dir. Chris Curtis
  • Škoda "Tour De France" (2015) commercial still© ŠkodaŠkoda “Tour De France” 2015Dir. Colin Hesterly · Fallon

06 · For producers

What producers use Not To Scale's page for

  1. 01Who directs for Not To Scale

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Not To Scale's 10 commercials, with the agencies and awards.

    Great Western Railway “Five and the Thrilling Engagement”© Great Western RailwayEY “Transformations”© EYGWR “Five Get There First”© GWRHershey's “Dominoes”© Hershey's
    Lucinda Schreiber · Chris Curtis · Headless

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Not To Scale's work by year, brand and award in one place, and the companies with a similar body of work.

    All Of Us Here© Mike's Hard LemonadeBOL Creative Production House© HelloworkPsyop© SupercellStrange Beast© Breast Cancer Now
    Similar: All Of Us Here, BOL Creative Production House, Psyop

07 · Questions

About Not To Scale

What commercials has Not To Scale made?+

10 in the library, 2015–2025, including Great Western Railway “Five and the Thrilling Engagement”, EY “Transformations”, GWR “Five Get There First” and Hershey's “Dominoes”.

Which agencies has Not To Scale worked with?+

adam&eve\TBWA (2), Fallon (1), Dentsu Inc. (1), Ogilvy (1) and Mono (1).

Which directors are behind Not To Scale's commercials?+

Lucinda Schreiber (2), Chris Curtis (1), Headless (1), Colin Hesterly (1), Anthony Farquuhar-Smith (1) and Peter Baynton (1).

Who are Not To Scale's clients?+

In the library: Audi (1 commercials, 2016–2016), GWR (1 commercials, 2023–2023), Škoda (1 commercials, 2015–2015), Hershey's (1 commercials, 2023–2023), Great Western Railway (1 commercials, 2025–2025) and EY (1 commercials, 2025–2025).

08 · Discover

Other production companies with similar work

Not connected to Not To Scale: matched by the ideas, tone and categories of their commercials.