framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

commercial production company

Joy Films

Joy Films is a commercial production company. FrameThrower's visual library has 16 of its commercials (1997–2024), cut shot by shot, 4 of them award-winning. The work includes spots for Adidas, Johnnie Walker Global, Mercedes - Benz and Swatch, directed by Mehdi Norowzian, Mathias Zenthner and Damiano Fieramosca among others, for agencies including BBH, Lowe & Partners and Leagas Delaney.

16
Commercials in our library
4
Award-winning
1997–2024
Active

01 · Featured

Joy Films's most awarded commercial

Johnnie Walker Global “Keitel” (2000), still© Johnnie Walker GlobalJohnnie Walker Global “Keitel” (2000), frame 2© Johnnie Walker GlobalJohnnie Walker Global “Keitel” (2000), frame 3© Johnnie Walker GlobalJohnnie Walker Global “Keitel” (2000), frame 4© Johnnie Walker GlobalJohnnie Walker Global “Keitel” (2000), frame 5© Johnnie Walker GlobalJohnnie Walker Global “Keitel” (2000), frame 6© Johnnie Walker Global

D&AD Wood Pencil 2000

Johnnie Walker Global “Keitel” 2000

Harvey Keitel faces his fears in a surreal, gladiatorial arena, overcoming obstacles to embody the spirit of "Keep Walking."

Directed by Mehdi Norowzian · Bartle Bogle Hegarty · Joy Films

02 · Directors

Notable directors at Joy Films

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Joy Films's clients

Every brand in the library, by award-winning work.

  • Adidas1997–2024

    2 commercials · 1 award-winning

  • Johnnie Walker Global2000

    1 commercials · 1 award-winning

  • Mercedes - Benz1999

    1 commercials · 1 award-winning

  • Ford2000

    1 commercials · 1 award-winning

  • Swatch2024

    1 commercials

  • Orange2024

    1 commercials

  • Evains2024

    1 commercials

  • AOL2024

    1 commercials

  • Johnnie Walker2024

    1 commercials

  • One 2 One2024

    1 commercials

  • DU2024

    1 commercials

  • Michelin2024

    1 commercials

Also: NEOM, BMW, Dubai Expo 2020

04 · Works with

Who Joy Films works with

From the credits: the companies behind the spots, by number of spots.

Agencies Joy Films works for

05 · Awards

Joy Films's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 4

    D&AD

    .

Top award-winning spots

  • D&AD Wood Pencil 2000Johnnie Walker Global “Keitel”
  • D&AD Wood Pencil 2000Ford “Backbone”
  • D&AD Wood Pencil 1999Mercedes - Benz “Peter Pan”
  • D&AD Wood Pencil 1997Adidas “The Intruder”

06 · Work

Commercials by Joy Films

Our visual library has 16 Joy Films commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2000

Latest

Swatch “Shake the world - Europe” (2024)© SwatchSwatch “Shake the world - Europe” 2024
Orange “Join” (2024)© OrangeOrange “Join” 2024
Evains “Seniors” (2024)© EvainsEvains “Seniors” 2024
ADIDAS “The Match” (2024)© ADIDASADIDAS “The Match” 2024
AOL “AOL - Steve” (2024)© AOLAOL “AOL - Steve” 2024

Most awarded

  • Johnnie Walker Global "Keitel" (2000) commercial still© Johnnie Walker GlobalJohnnie Walker Global “Keitel” 2000Dir. Mehdi Norowzian · Bartle Bogle HegartyD&AD Wood Pencil 2000
  • Ford "Backbone" (2000) commercial still© FordFord “Backbone” 2000Dir. Peter Salmi · OgilvyD&AD Wood Pencil 2000
  • Mercedes - Benz "Peter Pan" (1999) commercial still© Mercedes - BenzMercedes - Benz “Peter Pan” 1999Dir. Mehdi Norowzian · Lowe & PartnersD&AD Wood Pencil 1999
  • Adidas "The Intruder" (1997) commercial still© AdidasAdidas “The Intruder” 1997Dir. Mehdi Norowzian · Leagas DelaneyD&AD Wood Pencil 1997
  • Swatch "Shake the world - Europe" (2024) commercial still© SwatchSwatch “Shake the world - Europe” 2024Dir. Mehdi Norowzian
  • Orange "Join" (2024) commercial still© OrangeOrange “Join” 2024Dir. Mehdi Norowzian
  • Evains "Seniors" (2024) commercial still© EvainsEvains “Seniors” 2024Dir. Mehdi Norowzian
  • ADIDAS "The Match" (2024) commercial still© ADIDASADIDAS “The Match” 2024Dir. Mehdi Norowzian
  • AOL "AOL - Steve" (2024) commercial still© AOLAOL “AOL - Steve” 2024Dir. Mehdi Norowzian
  • Johnnie Walker "Coliseum" (2024) commercial still© Johnnie WalkerJohnnie Walker “Coliseum” 2024Dir. Mehdi Norowzian
  • One 2 One "One 2 One - Yuri" (2024) commercial still© One 2 OneOne 2 One “One 2 One - Yuri” 2024Dir. Mehdi Norowzian
  • DU "DU - Beat" (2024) commercial still© DUDU “DU - Beat” 2024Dir. Mathias Zenthner
  • Michelin "Get a Grip" (2024) commercial still© MichelinMichelin “Get a Grip” 2024Dir. Damiano Fieramosca
  • NEOM "NEOM - The Line" (2024) commercial still© NEOMNEOM “NEOM - The Line” 2024Dir. Nima Safari
  • BMW "I am BMW" (2024) commercial still© BMWBMW “I am BMW” 2024Dir. Nigel Simpkiss
  • Dubai Expo 2020 "Dubai Expo 2020 - Untitled" (2022) commercial still© Dubai Expo 2020Dubai Expo 2020 “Dubai Expo 2020 - Untitled” 2022Dir. David Holm · Memac Ogilvy

07 · For producers

What producers use Joy Films's page for

  1. 01Who directs for Joy Films

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Joy Films's 16 commercials, with the agencies and awards.

    Johnnie Walker Global “Keitel”© Johnnie Walker GlobalFord “Backbone”© FordMercedes - Benz “Peter Pan”© Mercedes - BenzAdidas “The Intruder”© Adidas
    Mehdi Norowzian · Mathias Zenthner · Damiano Fieramosca
  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Joy Films's work by year, brand and award in one place, and the companies with a similar body of work.

    Riff Raff Films© NikeGood Oil© SkinnyMJZ© Old SpiceStink© Ubisoft
    Similar: Riff Raff Films, Good Oil, MJZ

08 · Questions

About Joy Films

What commercials has Joy Films made?+

16 in the library, 1997–2024, including Johnnie Walker Global “Keitel”, Ford “Backbone”, Mercedes - Benz “Peter Pan” and Adidas “The Intruder”.

Which agencies has Joy Films worked with?+

BBH (1), Lowe & Partners (1), Leagas Delaney (1), Memac Ogilvy (1) and Ogilvy (1).

Which directors are behind Joy Films's commercials?+

Mehdi Norowzian (10), Mathias Zenthner (1), Damiano Fieramosca (1), Nima Safari (1), Nigel Simpkiss (1) and David Holm (1).

What awards has Joy Films's work won?+

4 award-winning spots, including D&AD Wood Pencil 2000 for Johnnie Walker Global “Keitel”, D&AD Wood Pencil 2000 for Ford “Backbone” and D&AD Wood Pencil 1999 for Mercedes - Benz “Peter Pan”.

Who are Joy Films's clients?+

In the library: Adidas (2 commercials, 1997–2024), Johnnie Walker Global (1 commercials, 2000–2000), Mercedes - Benz (1 commercials, 1999–1999), Ford (1 commercials, 2000–2000), Swatch (1 commercials, 2024–2024) and Orange (1 commercials, 2024–2024).

09 · Discover

Other production companies with similar work

Not connected to Joy Films: matched by the ideas, tone and categories of their commercials.