Good Behavior

01 · Featured

Good Behavior's most awarded commercial

© Goldfish© Goldfish© Goldfish© Goldfish© Goldfish© Goldfish

ANDY Awards Gold 2025

Goldfish “Chilean Sea Bass” 2025

A man in a sophisticated setting challenges the perception of Goldfish crackers as a kids' snack by humorously rebranding them as "Chilean Sea Bass" to appeal to adults.

Directed by Pete Marquis · Mischief @ No Fixed Address · Good Behavior

Every shot in the library

02 · Directors

Notable directors at Good Behavior

Who made the work, and how much of it won awards. From the credits on every spot.

• © Goldfish2 award-winningPete Marquis21 spots · Goldfish “Chilean Sea Bass”
• © BrandBrandt Lewis7 spots · Brand “Campaign - Sports Den”
• © BARKMike Egan1 spots · BARK “x Liquid Death - Meet Ram Chop”
• © NJM InsuranceGood Behavior1 spots · NJM Insurance “Nuts”
• © CarvanaWin Bates1 spots · Carvana “Caravana - Vending Machine 15”

03 · Clients

Good Behavior's clients

Every brand in the library, by award-winning work.

• Pepsi2025

  2 commercials · 1 award-winning

• Goldfish2025

  1 commercials · 1 award-winning

• Snickers2024–2026

  3 commercials

• Stop & Shop2025

  3 commercials

• NJM Insurance2025

  3 commercials

• Brand2026

  3 commercials

• Doordash2024

  2 commercials

• Ziply Fiber2026

  2 commercials

• Mateo’s Gourmet2026

  2 commercials

• Coors Light2025

  1 commercials

• Mars Wrigley’s SNICKERS Ice Cream2026

  1 commercials

• Mars Wrigley2026

  1 commercials

Also: Molson Coors, Caesars Entertainment, LA-Z-Boy, ICCU, Hay Day, BARK, Carvana

04 · Works with

Who Good Behavior works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Good Behavior's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  ADC Awards

  .

• 1

  ANDY Awards

  .

06 · Work

Commercials by Good Behavior

Our visual library has 31 Good Behavior commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© SnickersSnickers “Peanut Butter 'Stuck” 2026

© SnickersSnickers “Peanut Butter” 2026

© Mars Wrigley’s SNICKERS Ice CreamMars Wrigley’s SNICKERS Ice Cream “SNICKERS - Seagull” 2026

© Mars WrigleyMars Wrigley “Snickers - Eulogy” 2026

© Molson CoorsMolson Coors “Coors Light - In Mahomeses” 2026

Most awarded

• © GoldfishGoldfish “Chilean Sea Bass” 2025Dir. Pete Marquis · Mischief @ No Fixed AddressANDY Awards Gold 2025
• © PepsiPepsi “Chase Cars” 2025Dir. Pete Marquis · BBDOADC Awards Bronze 2025
• © SnickersSnickers “Peanut Butter 'Stuck” 2026Dir. Pete Marquis · BBDO
• © SnickersSnickers “Peanut Butter” 2026Dir. Pete Marquis · BBDO
• © Mars Wrigley’s SNICKERS Ice CreamMars Wrigley’s SNICKERS Ice Cream “SNICKERS - Seagull” 2026Dir. Pete Marquis · BBDO
• © Mars WrigleyMars Wrigley “Snickers - Eulogy” 2026Dir. Pete Marquis · BBDO
• © Molson CoorsMolson Coors “Coors Light - In Mahomeses” 2026Dir. Pete Marquis · No Fixed Address
• © Caesars EntertainmentCaesars Entertainment “Caesars Republic Lake Tahoe - The Great Redirect” 2026Dir. Pete Marquis · Fellow Kids
• © ICCUICCU “Idaho Central Credit Union - Max Out” 2026Dir. Pete Marquis · Drake Cooper
• © Hay DayHay Day “Grow Together with Lance Bass” 2026Dir. Pete Marquis · No Fixed Address
• © BARKBARK “x Liquid Death - Meet Ram Chop” 2026Dir. Mike Egan · Tombras
• © BrandBrand “Campaign - Sports Den” 2026Dir. Brandt Lewis · Ceiling Train
• © BrandBrand “Campaign - Halftime Pizza” 2026Dir. Brandt Lewis · Ceiling Train
• © BrandBrand “Campaign - Goldfish” 2026Dir. Brandt Lewis · Ceiling Train
• © Ziply FiberZiply Fiber “Ziply - Believe in Something Better - Town Council” 2026Dir. Brandt Lewis · NorthxWest
• © Ziply FiberZiply Fiber “Ziply - Believe In Something Better - Neighbors” 2026Dir. Brandt Lewis · NorthxWest
• © Mateo’s GourmetMateo’s Gourmet “Sunbathing” 2026Dir. Brandt Lewis · GSDM
• © Mateo’s GourmetMateo’s Gourmet “Watch Party” 2026Dir. Brandt Lewis · GSDM
• © CarvanaCarvana “Caravana - Vending Machine 15” 2026Dir. Win Bates
• © Coors LightCoors Light “The Patrick Plunge” 2025Dir. Pete Marquis · No Fixed Address
• © Stop & ShopStop & Shop “Good Things Are in Store- Attention Shoppers” 2025Dir. Pete Marquis · Stop & Shop
• © Stop & ShopStop & Shop “Good Things Are in Store at Stop & Shop” 2025Dir. Pete Marquis · Stop & Shop
• © Stop & ShopStop & Shop “Good Things Are in Store” 2025Dir. Pete Marquis · Stop & Shop
• © PepsiPepsi “Tailgate Crashers” 2025Dir. Pete Marquis

07 · For producers

What producers use Good Behavior's page for

1. 01Who directs for Good Behavior

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Good Behavior's 31 commercials, with the agencies and awards.

   © Goldfish© Pepsi© Snickers© Snickers

   Pete Marquis · Brandt Lewis · Mike EganOpen Good Behavior in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Good Behavior's work by year, brand and award in one place, and the companies with a similar body of work.

   © Nextel© Anthropic© Old Spice© HBO GO

   Similar: Hungry Man, Biscuit Filmworks, MJZCompare in the library →

08 · Questions

About Good Behavior