Contrario

01 · Featured

Contrario's most awarded commercial

© IKEA© IKEA© IKEA

IKEA “By Your Side” 2026

This ad showcases IKEA's practical and stylish solutions for everyday living, from organizing children's toys to inspiring culinary creativity, emphasizing their role in enhancing daily life.

Directed by Karim Huu Do · Contrario

Every shot in the library

02 · Directors

Notable directors at Contrario

Who made the work, and how much of it won awards. From the credits on every spot.

• © PETABiceps6 spots · PETA “Hit Harder - Go Vegan”
• © IKEAKarim Huu Do1 spots · IKEA “By Your Side”
• © WhatsAppPantera1 spots · WhatsApp “Layers of Privacy”
• © CupraTurbo1 spots · Cupra “Spider”
• © La OnceMarc Oller1 spots · La Once “La Once - Marte”
• © Kit KatMartin Romanela1 spots · Kit Kat “Kit Kat - Martin Romanella”
• © PascualAxel Byfors1 spots · Pascual “Cowboy”
• © Petit SezaneIrene Baqué1 spots · Petit Sezane “Newborn Collection”

03 · Clients

Contrario's clients

Every brand in the library, by award-winning work.

• PETA2026

  3 commercials

• General Optica2026

  3 commercials

• IKEA2026

  1 commercials

• WhatsApp2026

  1 commercials

• Cupra2026

  1 commercials

• La Once2026

  1 commercials

• Kit Kat2026

  1 commercials

• Pascual2026

  1 commercials

• Petit Sezane2026

  1 commercials

04 · Works with

Who Contrario works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by Contrario

Our visual library has 13 Contrario commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© IKEAIKEA “By Your Side” 2026

© PETAPETA “Hit Harder - Go Vegan” 2026

© PETAPETA “Load Your Gun - Go Vegan” 2026

© PETAPETA “Sharpen Your Sword - Go Vegan” 2026

© General OpticaGeneral Optica “The Distant Football Match” 2026

Most awarded

• © IKEAIKEA “By Your Side” 2026Dir. Karim Huu Do
• © PETAPETA “Hit Harder - Go Vegan” 2026Dir. Biceps · SAMY
• © PETAPETA “Load Your Gun - Go Vegan” 2026Dir. Biceps · SAMY
• © PETAPETA “Sharpen Your Sword - Go Vegan” 2026Dir. Biceps · SAMY
• © General OpticaGeneral Optica “The Distant Football Match” 2026Dir. Biceps · Mono
• © General OpticaGeneral Optica “The Uncertain Expiry Date” 2026Dir. Biceps · Mono
• © General OpticaGeneral Optica “The Blurry Menu” 2026Dir. Biceps · Mono
• © WhatsAppWhatsApp “Layers of Privacy” 2026Dir. Pantera
• © CupraCupra “Spider” 2026Dir. Turbo · &Rosàs
• © La OnceLa Once “La Once - Marte” 2026Dir. Marc Oller · Ogilvy Spain
• © Kit KatKit Kat “Kit Kat - Martin Romanella” 2026Dir. Martin Romanela
• © PascualPascual “Cowboy” 2026Dir. Axel Byfors
• © Petit SezanePetit Sezane “Newborn Collection” 2026Dir. Irene Baqué

06 · For producers

What producers use Contrario's page for

1. 01Who directs for Contrario

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Contrario's 13 commercials, with the agencies and awards.

   © IKEA© PETA© PETA© PETA

   Biceps · Karim Huu Do · PanteraOpen Contrario in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Contrario's work by year, brand and award in one place, and the companies with a similar body of work.

   © Anthropic© Trocaire© Old Spice© Vanish

   Similar: Biscuit Filmworks, Saturday Films, MJZCompare in the library →

07 · Questions

About Contrario