BBC Creative

01 · Featured

BBC Creative's most awarded commercial

© BBC© BBC© BBC© BBC© BBC© BBC

British Arrows Gold 2026

BBC “Jazz Emu” 2026

A couple's intense crime drama binge-watching leads to a hilarious, dramatic accusation and confession over a missing fish finger, highlighting the immersive power of BBC iPlayer.

Directed by Hunter Allen · BBC Creative · BBC Creative

Every shot in the library

Also watch

BBC “Narrated By Kids” 2025 →British Arrows Bronze 2025

02 · Directors

Notable directors at BBC Creative

Who made the work, and how much of it won awards. From the credits on every spot.

• © BBC1 award-winningHunter Allen1 spots · BBC “Jazz Emu”
• © BBC1 award-winningCharlotte Bostock Kiri Cashell Fredi Devas Nick Easton Will Ridgeon Sarah Whalley1 spots · BBC “Narrated By Kids”
• © BBC SportsAlex Telfer3 spots · BBC Sports “Who Blinks First? England”
• © UN REFUGEES 2023Chris Balmond1 spots · UN REFUGEES 2023 “Eurovision - 2023”
• © BBCJon E Price1 spots · BBC “Restless World”

03 · Clients

BBC Creative's clients

Every brand in the library, by award-winning work.

• BBC2024–2026

  6 commercials · 5 award-winning

• BBC Sports2020

  3 commercials

• UN REFUGEES 20232023

  1 commercials

04 · Works with

Who BBC Creative works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

BBC Creative's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 5

  British Arrows

  .

06 · Work

Commercials by BBC Creative

Our visual library has 10 BBC Creative commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© BBCBBC “Jazz Emu” 2026British Arrows Gold 2026

© BBCBBC “Narrated By Kids” 2025British Arrows Bronze 2025

© BBCBBC “Not Just Telly - Happy Valley” 2024British Arrows Silver 2024

© BBCBBC “Not Just Telly - Line of Duty” 2024British Arrows Silver 2024

© BBCBBC “Not Just Telly” 2024British Arrows Bronze 2024

Most awarded

• © BBCBBC “Jazz Emu” 2026Dir. Hunter Allen · BBC CreativeBritish Arrows Gold 2026
• © BBCBBC “Not Just Telly - Happy Valley” 2024BBC CreativeBritish Arrows Silver 2024
• © BBCBBC “Not Just Telly - Line of Duty” 2024BBC CreativeBritish Arrows Silver 2024
• © BBCBBC “Narrated By Kids” 2025Dir. Charlotte Bostock Kiri Cashell Fredi Devas Nick Easton Will Ridgeon Sarah Whalley · BBC CreativeBritish Arrows Bronze 2025
• © BBCBBC “Not Just Telly” 2024BBC CreativeBritish Arrows Bronze 2024
• © BBCBBC “Restless World” 2024Dir. Jon E Price
• © UN REFUGEES 2023UN REFUGEES 2023 “Eurovision - 2023” 2023Dir. Chris Balmond
• © BBC SportsBBC Sports “Who Blinks First? England” 2020Dir. Alex Telfer · BBC Creative
• © BBC SportsBBC Sports “Who Blinks First? Scotland” 2020Dir. Alex Telfer · BBC Creative
• © BBC SportsBBC Sports “Who Blinks First? Wales” 2020Dir. Alex Telfer · BBC Creative

07 · For producers

What producers use BBC Creative's page for

1. 01Who directs for BBC Creative

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind BBC Creative's 10 commercials, with the agencies and awards.

   © BBC© BBC© BBC© BBC

   Alex Telfer · Hunter Allen · Chris BalmondOpen BBC Creative in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   BBC Creative's work by year, brand and award in one place, and the companies with a similar body of work.

   © Fox Sports Net© ITV© Old Spice© Anthropic

   Similar: Partizan, ITV, MJZCompare in the library →

08 · Questions

About BBC Creative