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Poste Italiane “Because I Like You” 2011

Poste Italiane “Because I Like You” (2011) is a Poste Italiane commercial, produced by Cric. It won one award: Cannes Lions 2011 Film Bronze.

A young boy's heartfelt love letter, delivered by a dedicated postman, blossoms into a lifelong romance, emphasizing the enduring power of written communication.

Video: Poste Italiane on YouTube

Shot by shot

  1. A young person with light hair writes the word "ciao" on a piece of paper with an ink pen, seen from an overhead perspective.© Poste Italiane0:00
  2. A young boy with blonde hair, wearing a striped shirt, intently writes a letter with a pen at a desk in a dimly lit room.© Poste Italiane0:02
  3. A young boy with blonde hair and a striped shirt reads a handwritten letter, looking surprised and then thoughtful in a dimly lit interior.© Poste Italiane0:06
  4. A young person's hands are seen from above, carefully folding a letter into an airmail envelope on a wooden desk.© Poste Italiane0:11
  5. A young girl in a striped shirt reaches up to put a letter into a red Italian mailbox against a brick wall.© Poste Italiane0:15
  6. An elderly man in a dark suit and blue cap looks up and to the right, with a car visible in the blurry background.© Poste Italiane0:22
  7. An elderly man with glasses and a vest stamps letters at a cluttered desk in a dimly lit office.© Poste Italiane0:26
  8. A person's hands are seen tying a stack of letters with string on a desk, with a pencil and a lamp in the foreground.© Poste Italiane0:30
  9. An elderly man in a suit and cap, riding a bicycle, stops to pick a red rose from a bush on the side of a street.© Poste Italiane0:38
  10. A person's hands hold an egg over a frying pan with oil, preparing to cook in a dimly lit kitchen.© Poste Italiane0:44
  11. An older man with white hair, wearing a white shirt and dark vest, looks at his reflection in a mirror, adjusting his hair and holding red roses in an interior setting.© Poste Italiane0:52
  12. Poste Italiane “Because I Like You”, shot 43© Poste Italiane1:00

Stills © Poste Italiane. Made by Cric.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A child's love letter, delivered by a postman, becomes a lifelong romance.

Tagline: “Se lo scrivi dura. Posteitaliane. Dedicalo al tuo Giovannino. www.perchetumi piaci.it”

child's innocent lovelove letterdedicated postmanaging gracefully togetherromantic gesturepassing of time

The cut

Length
85 s
Shots
49
Average shot
1.7 s

What creatives use Poste Italiane “Because I Like You” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Poste Italiane “Because I Like You”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young person with light hair writes the word "ciao" on a piece of paper with an ink pen, seen from an overhead perspective.© Poste ItalianeA young boy with blonde hair, wearing a striped shirt, intently writes a letter with a pen at a desk in a dimly lit room.© Poste ItalianeA young boy with blonde hair and a striped shirt reads a handwritten letter, looking surprised and then thoughtful in a dimly lit interior.© Poste ItalianeA young person's hands are seen from above, carefully folding a letter into an airmail envelope on a wooden desk.© Poste Italiane
    Frames from Poste Italiane “Because I Like You”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Poste Italiane “Because I Like You” in order, with its length, framing and what happens in it.

    A young person with light hair writes the word "ciao" on a piece of paper with an ink pen, seen from an overhead perspective.© Poste ItalianeA young boy with blonde hair, wearing a striped shirt, intently writes a letter with a pen at a desk in a dimly lit room.© Poste ItalianeA young boy with blonde hair and a striped shirt reads a handwritten letter, looking surprised and then thoughtful in a dimly lit interior.© Poste ItalianeA young person's hands are seen from above, carefully folding a letter into an airmail envelope on a wooden desk.© Poste ItalianeA young girl in a striped shirt reaches up to put a letter into a red Italian mailbox against a brick wall.© Poste ItalianeAn elderly man in a dark suit and blue cap looks up and to the right, with a car visible in the blurry background.© Poste Italiane
    Length: 85 s · Shots: 49 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a romantic gesture

    Before you present an idea, you need to know who has done it, and how.

    Poste Italiane “Because I Like You” is built on a romantic gesture. Search the library by idea to see every spot that uses it.

    Postnord “Doll”© PostnordGAP “First Date”© GAPAmeriquest “Surprise Dinner”© AmeriquestPrada “Priorities of Love”© Prada
    Postnord · GAP · Ameriquest · Prada

Award-winning other commercials

Questions

What awards did Poste Italiane “Because I Like You” win?

1 awards, including Cannes Lions 2011 Film Bronze.

What is the tagline of Poste Italiane “Because I Like You”?

“Se lo scrivi dura. Posteitaliane. Dedicalo al tuo Giovannino. www.perchetumi piaci.it”

Sources for the credits and awards

The WorkThe Workweb.archive.org