framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

Pepsi Lipton Partnership “Brisk” 1997

Pepsi Lipton Partnership “Brisk” (1997) is a Pepsi Lipton Partnership commercial directed by Ken Lidster for J. Walter Thompson, produced by Loose Moose. It won one award: D&AD 1997 Wood Pencil — TV & Cinema Advertising Crafts / Animation.

Frank Sinatra, depicted as a puppet, attempts to escape a mob of adoring fans after a performance, only to be convinced to return to the stage by the refreshing taste of Lipton Brisk Iced Tea.

Video: LooseMooseProds on YouTube

Shot by shot

  1. A puppet of Frank Sinatra, with blue eyes, sings into a microphone on a stage with a curtain backdrop.© Pepsi Lipton Partnership0:00
  2. A group of stylized, screaming female dolls with exaggerated features are shown in black and white, looking distressed.© Pepsi Lipton Partnership0:02
  3. A puppet with a large head resembling Frank Sinatra walks past a film set, followed by a shorter, stout puppet holding a newspaper, then a taller puppet, all in black and white.© Pepsi Lipton Partnership0:03
  4. A stop-motion animated puppet resembling Frank Sinatra, with an exaggerated head, is pulled back by another puppet in a dressing room.© Pepsi Lipton Partnership0:08
  5. A gloved hand in a suit jacket reaches into an ice bucket to grab a blue can of Lipton Brisk Iced Tea.© Pepsi Lipton Partnership0:11
  6. A puppet of Frank Sinatra with a large head, wearing a tuxedo, holds a can of Lipton Brisk iced tea in a dressing room.© Pepsi Lipton Partnership0:12
  7. A stop-motion puppet of a man with a mustache and wide eyes looks distressed, raising his hands in a black and white office setting.© Pepsi Lipton Partnership0:15
  8. Two puppet caricatures of famous male singers, one holding a blue Brisk can, are in a dressing room with a vanity mirror.© Pepsi Lipton Partnership0:16
  9. A stop-motion puppet of Frank Sinatra, in black and white, drinks a colorful can of Brisk iced tea in a dressing room.© Pepsi Lipton Partnership0:18
  10. A claymation man in a suit looks surprised, with his eyes wide open and mouth agape, in an interior setting.© Pepsi Lipton Partnership0:23
  11. A graphic title card for "Beyond Cool with Frank Sinatra" appears with the Lipton Brisk Iced Tea logo, against a black and white city background.© Pepsi Lipton Partnership0:27

Stills © Pepsi Lipton Partnership. Made by J. Walter Thompson, Loose Moose and Ken Lidster.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Frank Sinatra puppet escapes fans, drinks Brisk, returns to stage.

Tagline: “That's Brisk, baby.”

celebrity caricaturestop-motion animationexaggerated featuresblack and white aestheticunexpected product placementdramatic escape

The cut

Length
31 s
Shots
13
Average shot
2.3 s
Format
stop motion

What creatives use Pepsi Lipton Partnership “Brisk” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pepsi Lipton Partnership “Brisk”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A puppet of Frank Sinatra, with blue eyes, sings into a microphone on a stage with a curtain backdrop.© Pepsi Lipton PartnershipA group of stylized, screaming female dolls with exaggerated features are shown in black and white, looking distressed.© Pepsi Lipton PartnershipA puppet with a large head resembling Frank Sinatra walks past a film set, followed by a shorter, stout puppet holding a newspaper, then a taller puppet, all in black and white.© Pepsi Lipton PartnershipA stop-motion animated puppet resembling Frank Sinatra, with an exaggerated head, is pulled back by another puppet in a dressing room.© Pepsi Lipton Partnership
    Frames from Pepsi Lipton Partnership “Brisk”
  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pepsi Lipton Partnership “Brisk” in order, with its length, framing and what happens in it.

    A puppet of Frank Sinatra, with blue eyes, sings into a microphone on a stage with a curtain backdrop.© Pepsi Lipton PartnershipA group of stylized, screaming female dolls with exaggerated features are shown in black and white, looking distressed.© Pepsi Lipton PartnershipA puppet with a large head resembling Frank Sinatra walks past a film set, followed by a shorter, stout puppet holding a newspaper, then a taller puppet, all in black and white.© Pepsi Lipton PartnershipA stop-motion animated puppet resembling Frank Sinatra, with an exaggerated head, is pulled back by another puppet in a dressing room.© Pepsi Lipton PartnershipA gloved hand in a suit jacket reaches into an ice bucket to grab a blue can of Lipton Brisk Iced Tea.© Pepsi Lipton PartnershipA puppet of Frank Sinatra with a large head, wearing a tuxedo, holds a can of Lipton Brisk iced tea in a dressing room.© Pepsi Lipton Partnership
    Length: 31 s · Shots: 13 · Average shot: 2.3 s · Format: stop motion
  3. 03Ad ideas: every spot built on a stop-motion animation

    Before you present an idea, you need to know who has done it, and how.

    Pepsi Lipton Partnership “Brisk” is built on a stop-motion animation. Search the library by idea to see every spot that uses it.

    Just Eat “Breakfast in Bed”© Just EatVirgin Media O2 “Snowgran”© Virgin Media O2Toyota “Metalmorphosis”© ToyotaGlobal Women “Career Limiting Move”© Global Women
    Just Eat · Virgin Media O2 · Toyota · Global Women

More commercials by Ken Lidster

  • Van Den Berghs & Jurgens Limited "Peperami 'Kebab" (1994) commercial still© Van Den Berghs & Jurgens LimitedVan Den Berghs & Jurgens Limited “Peperami 'Kebab” 1994Dir. Ken Lidster · Still Price LintasD&AD Graphite Pencil 1994
  • Pepsi Lipton Partnership "Rocky" (1998) commercial still© Pepsi Lipton PartnershipPepsi Lipton Partnership “Rocky” 1998Dir. Ken LidsterD&AD Wood Pencil 1998
  • Van Den Bergh Foods "Grater" (1996) commercial still© Van Den Bergh FoodsVan Den Bergh Foods “Grater” 1996Dir. Ken Lidster · Ammirati & Puris LintasD&AD Wood Pencil 1996
  • Lipton Brisk Iced Tea "Dojo" (2000) commercial still© Lipton Brisk Iced TeaLipton Brisk Iced Tea “Dojo” 2000Dir. Ken Lidster · J. Walter ThompsonAICP Awards Honoree 2000
  • Chips Ahoy! "Chips Ahoy! - Birthday" (2024) commercial still© Chips Ahoy!Chips Ahoy! “Chips Ahoy! - Birthday” 2024Dir. Ken Lidster · Draftfcb

More from J. Walter Thompson

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Pepsi Lipton Partnership “Brisk” commercial?

Ken Lidster directed it, produced by Loose Moose, for the agency J. Walter Thompson.

Which agency made Pepsi Lipton Partnership “Brisk”?

J. Walter Thompson created it for Pepsi Lipton Partnership (1997).

What awards did Pepsi Lipton Partnership “Brisk” win?

1 awards, including D&AD 1997 Wood Pencil — TV & Cinema Advertising Crafts / Animation.

What is the tagline of Pepsi Lipton Partnership “Brisk”?

“That's Brisk, baby.”

Sources for the credits and awards

dandad.org