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Triple-S “38 Years Later” 2016

Triple-S “38 Years Later” (2016) is a Triple-S commercial for J. Walter Thompson. It won one award: Clio 2016 Silver — Branded Entertainment / Film - Scripted.

A split-screen ad shows the same people and places 38 years apart, highlighting how Triple-S has been a constant in their lives.

Video: J. Walter Thompson Puerto Rico on Vimeo

Shot by shot

  1. A split screen shows a younger man in a red shirt driving a car on the left, and an older man in a red shirt driving a car on the right, both smiling.© Triple-S0:00
  2. A split screen shows a young woman in a vintage car on the left, and an older woman in a modern car on the right, both smiling.© Triple-S0:03
  3. A split screen shows a vintage blue car driving on the left and a modern blue car driving on the right, both on city streets.© Triple-S0:14
  4. A split screen shows a vintage video of a blue car driving on a sunny street with palm trees, next to a modern video of the same street with more cars and buildings.© Triple-S0:25
  5. A split screen shows a vintage video of a blue car driving on a road next to a fort, contrasted with a modern, clearer version of the same scene.© Triple-S0:37
  6. A split screen shows a vintage video on the left and a modern video on the right, both featuring a light blue convertible car driving down a street with people inside.© Triple-S0:42
  7. A split screen shows a young couple in a blue convertible on the left, and the same couple, now older, in the same car on the right, embracing each other.© Triple-S0:57
  8. A split screen shows an old, grainy video on the left and a modern, clear video on the right, both featuring a light blue convertible driving along a coastal road with a lighthouse in the distance.© Triple-S1:12
  9. A split screen shows an old video on the left and a new video on the right, with the new video showing a low-angle shot of trees and the sun.© Triple-S1:22
  10. A man with dark hair and a red shirt drives a vintage convertible car, looking forward with a slight smile as text appears on screen.© Triple-S1:28
  11. A senior woman with short grey hair, wearing a light blue top, is driving a vintage convertible car and talking to the camera on a sunny day.© Triple-S1:30
  12. A senior woman with short grey hair, wearing a light blue top, smiles and talks while sitting in the driver's seat of a vintage light blue convertible car on a sunny day.© Triple-S1:39

Stills © Triple-S. Made by J. Walter Thompson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Split-screen shows past and present, emphasizing long-term care.

Tagline: “So ask the voice of experience: Triple-S”

split screenthen and nownostalgiaaging gracefullylong-term relationshipvoice of experience

The cut

Length
106 s
Shots
19
Average shot
5.6 s
Format
mixed

What creatives use Triple-S “38 Years Later” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Triple-S “38 Years Later”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A split screen shows a younger man in a red shirt driving a car on the left, and an older man in a red shirt driving a car on the right, both smiling.© Triple-SA split screen shows a young woman in a vintage car on the left, and an older woman in a modern car on the right, both smiling.© Triple-SA split screen shows a vintage blue car driving on the left and a modern blue car driving on the right, both on city streets.© Triple-SA split screen shows a vintage video of a blue car driving on a sunny street with palm trees, next to a modern video of the same street with more cars and buildings.© Triple-S
    Frames from Triple-S “38 Years Later”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Triple-S “38 Years Later” in order, with its length, framing and what happens in it.

    A split screen shows a younger man in a red shirt driving a car on the left, and an older man in a red shirt driving a car on the right, both smiling.© Triple-SA split screen shows a young woman in a vintage car on the left, and an older woman in a modern car on the right, both smiling.© Triple-SA split screen shows a vintage blue car driving on the left and a modern blue car driving on the right, both on city streets.© Triple-SA split screen shows a vintage video of a blue car driving on a sunny street with palm trees, next to a modern video of the same street with more cars and buildings.© Triple-SA split screen shows a vintage video of a blue car driving on a road next to a fort, contrasted with a modern, clearer version of the same scene.© Triple-SA split screen shows a vintage video on the left and a modern video on the right, both featuring a light blue convertible car driving down a street with people inside.© Triple-S
    Length: 106 s · Shots: 19 · Average shot: 5.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a split screen

    Before you present an idea, you need to know who has done it, and how.

    Triple-S “38 Years Later” is built on a split screen. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeRepublic of Singapore Navy “Is It Crazy”© Republic of Singapore NavyEE “New EE”© EEThe Prince's Trust “Parallel Lives”© The Prince's Trust
    Nike · Republic of Singapore Navy · EE · The Prince's Trust

More from J. Walter Thompson

  • British Army "Boots" (2014) commercial still© British ArmyBritish Army “Boots” 2014Dir. Simon Ratigan · J. Walter ThompsonBritish Arrows Gold 2014
  • Savant "Moving" (2016) commercial still© SavantSavant “Moving” 2016Dir. Fer Bozzoletti · J. Walter ThompsonCannes Lions Silver 2016
  • Elan "Taste the Translation" (2015) commercial still© ElanElan “Taste the Translation” 2015Dir. Maarten Groen · J. Walter ThompsonEpica Silver 2015
  • First Direct "Platypus" (2014) commercial still© First DirectFirst Direct “Platypus” 2014Dir. Dom & Nic · J. Walter ThompsonCreative Circle Silver 2014
  • Shell "Shapeshifter" (2016) commercial still© ShellShell “Shapeshifter” 2016Dir. Carl Erik Rinsch · J. Walter ThompsonClio Awards Bronze 2016
  • Ford Trucks "A-Team" (2001) commercial still© Ford TrucksFord Trucks “A-Team” 2001Dir. Robert Logevall · J. Walter ThompsonClio Awards Bronze 2001

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Which agency made Triple-S “38 Years Later”?

J. Walter Thompson created it for Triple-S (2016).

What awards did Triple-S “38 Years Later” win?

1 awards, including Clio 2016 Silver — Branded Entertainment / Film - Scripted.

What is the tagline of Triple-S “38 Years Later”?

“So ask the voice of experience: Triple-S”

Sources for the credits and awards

clios.com