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PATRÓN Tequila “Our Hands” 2023

PATRÓN Tequila “Our Hands” (2023) is a PATRÓN Tequila commercial directed by Tino for MullenLowe U.S., produced by Loveboat. It won one award: Clio 2023 Bronze — Film Craft (Music - Original) / Music - Original.

This ad for Patrón Tequila celebrates the human touch and passion behind every bottle, showcasing the traditional craftsmanship and cultural heritage of tequila making.

Video: MullenLowe U.S. on Vimeo

Shot by shot

  1. A wide shot of a vast agave field with mountains in the background under a cloudy sky, with the Patrón Tequila logo and "PRESENTS" text overlaid.© PATRÓN Tequila0:00
  2. A man in a cowboy hat is silhouetted against a warm, glowing background, turning his head to the right.© PATRÓN Tequila0:06
  3. A lone jimador in a straw hat and white clothes stands under a large tree in an agave field at dusk.© PATRÓN Tequila0:09
  4. A man in a white shirt holds a metal disc, while a woman in a white dress stands in the background, outdoors.© PATRÓN Tequila0:17
  5. A woman in a straw hat claps her hands, looking up at the sky on a sunny day.© PATRÓN Tequila0:20
  6. A group of people in white clothing and hats stand in a field of blue agave plants, clapping their hands in unison.© PATRÓN Tequila0:23
  7. Four women in long dresses and straw hats stand on a reflective surface, with mountains and a cloudy sky in the background, creating a mirrored effect.© PATRÓN Tequila0:26
  8. Two silhouetted hands are seen from below, pressing against a rippling, turquoise water surface, creating dynamic patterns.© PATRÓN Tequila0:34
  9. A blurry shot of a person's hands moving quickly, illuminated by a warm, orange light in an interior setting.© PATRÓN Tequila0:38
  10. Two women in straw hats and light dresses stand with their hands raised, silhouetted against a cloudy sky at golden hour.© PATRÓN Tequila0:45
  11. A woman with dark hair in a white dress claps her hands, looking intently at something off-screen, against a dramatic blue and pink sky.© PATRÓN Tequila0:46
  12. A silhouetted hand claps against a bright, warm background, creating a lens flare effect.© PATRÓN Tequila0:51

Stills © PATRÓN Tequila. Made by MullenLowe U.S., Loveboat and Tino.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the human element and passion in crafting Patrón Tequila.

Tagline: “SIMPLY PERFECT.”

celebration of craftsmanshipcultural heritagenature's bountymystical elementsrhythmic clappinghands as a motif

The cut

Length
60 s
Shots
56
Average shot
1.1 s

What creatives use PATRÓN Tequila “Our Hands” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of PATRÓN Tequila “Our Hands”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a cowboy hat is silhouetted against a warm, glowing background, turning his head to the right.© PATRÓN TequilaA lone jimador in a straw hat and white clothes stands under a large tree in an agave field at dusk.© PATRÓN TequilaA man in a white shirt holds a metal disc, while a woman in a white dress stands in the background, outdoors.© PATRÓN TequilaA woman in a straw hat claps her hands, looking up at the sky on a sunny day.© PATRÓN Tequila
    Frames from PATRÓN Tequila “Our Hands”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of PATRÓN Tequila “Our Hands” in order, with its length, framing and what happens in it.

    A man in a cowboy hat is silhouetted against a warm, glowing background, turning his head to the right.© PATRÓN TequilaA lone jimador in a straw hat and white clothes stands under a large tree in an agave field at dusk.© PATRÓN TequilaA man in a white shirt holds a metal disc, while a woman in a white dress stands in the background, outdoors.© PATRÓN TequilaA woman in a straw hat claps her hands, looking up at the sky on a sunny day.© PATRÓN TequilaA group of people in white clothing and hats stand in a field of blue agave plants, clapping their hands in unison.© PATRÓN TequilaFour women in long dresses and straw hats stand on a reflective surface, with mountains and a cloudy sky in the background, creating a mirrored effect.© PATRÓN Tequila
    Length: 60 s · Shots: 56 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a cultural heritage

    Before you present an idea, you need to know who has done it, and how.

    PATRÓN Tequila “Our Hands” is built on a cultural heritage. Search the library by idea to see every spot that uses it.

    Hidakawashi “Veil of Japan”© HidakawashiGoogle “Reunion”© GoogleCastle Milk Stout “Afrikaraoke Promo 1”© Castle Milk StoutCuisine De France “What's The Difference”© Cuisine De France
    Hidakawashi · Google · Castle Milk Stout · Cuisine De France

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  • Johnnie Walker "Rewind the Night" (2022) commercial still© Johnnie WalkerJohnnie Walker “Rewind the Night” 2022Dir. Tino · Anomaly
  • Paco Rabanne "Invictus" (2022) commercial still© Paco RabannePaco Rabanne “Invictus” 2022Dir. Tino

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Award-winning spirits commercials

Questions

Who directed the PATRÓN Tequila “Our Hands” commercial?

Tino directed it, produced by Loveboat, for the agency MullenLowe U.S..

Which agency made PATRÓN Tequila “Our Hands”?

MullenLowe U.S. created it for PATRÓN Tequila (2023).

What awards did PATRÓN Tequila “Our Hands” win?

1 awards, including Clio 2023 Bronze — Film Craft (Music - Original) / Music - Original.

What is the tagline of PATRÓN Tequila “Our Hands”?

“SIMPLY PERFECT.”

Sources for the credits and awards

clios.com