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Panasonic “Unveil” 2023

Panasonic “Unveil” (2023) is a Panasonic commercial directed by Show Yanagisawa, produced by Spoon.. It won 2 awards, including Cannes Lions 2023 Film Craft Silver and Epica 2022 Bronze Corporate Image.

This ad showcases Panasonic's latest soundbars and 4K OLED TVs, highlighting their sleek design and immersive visual and audio experiences.

Video: Panasonic Malaysia on YouTube

Shot by shot

  1. The Panasonic logo appears on a dark, textured background, slowly revealing itself from the darkness.© Panasonic0:00
  2. The Panasonic logo, in a metallic silver, is centered on a dark, textured background, then quickly slides off-screen to the left.© Panasonic0:01
  3. A dark, textured surface with subtle light reflections is shown in a studio setting, emphasizing its sleek design.© Panasonic0:03
  4. A close-up shot of a black Panasonic soundbar and a circular brushed metal base, slowly panning right in a dark setting.© Panasonic0:05
  5. A close-up shot of a black speaker with the text "Tuned by Technics" visible, slowly revealing itself from darkness.© Panasonic0:07
  6. A close-up shot of a black Technics speaker with a reflective surface, showcasing its brand name in a dark, minimalist setting.© Panasonic0:08
  7. A series of Panasonic TVs display vibrant, colorful landscapes with aurora borealis and starry skies, showcasing their picture quality in a dark studio.© Panasonic0:10
  8. A close-up shot of a sleek, thin television screen displaying a dark image with subtle blue light, set against a dark background.© Panasonic0:15
  9. Three Panasonic 4K OLED TVs display vibrant, colorful landscapes with aurora borealis, showcasing their picture quality in a dark studio.© Panasonic0:17
  10. The Panasonic logo appears in white text on a black background, with a blue and teal light streak passing underneath it.© Panasonic0:21

Stills © Panasonic. Made by Spoon. and Show Yanagisawa.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Unveiling the latest Panasonic products with a focus on design and immersive experience.

product revealminimalist aestheticdark studio settingsleek design showcaseimmersive visual display

The cut

Length
23 s
Shots
10
Average shot
2.3 s
Format
cgi

What creatives use Panasonic “Unveil” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Panasonic “Unveil”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A dark, textured surface with subtle light reflections is shown in a studio setting, emphasizing its sleek design.© PanasonicA close-up shot of a black Panasonic soundbar and a circular brushed metal base, slowly panning right in a dark setting.© PanasonicA close-up shot of a black speaker with the text "Tuned by Technics" visible, slowly revealing itself from darkness.© PanasonicA close-up shot of a black Technics speaker with a reflective surface, showcasing its brand name in a dark, minimalist setting.© Panasonic
    Frames from Panasonic “Unveil”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Panasonic “Unveil” in order, with its length, framing and what happens in it.

    A dark, textured surface with subtle light reflections is shown in a studio setting, emphasizing its sleek design.© PanasonicA close-up shot of a black Panasonic soundbar and a circular brushed metal base, slowly panning right in a dark setting.© PanasonicA close-up shot of a black speaker with the text "Tuned by Technics" visible, slowly revealing itself from darkness.© PanasonicA close-up shot of a black Technics speaker with a reflective surface, showcasing its brand name in a dark, minimalist setting.© PanasonicA series of Panasonic TVs display vibrant, colorful landscapes with aurora borealis and starry skies, showcasing their picture quality in a dark studio.© PanasonicA close-up shot of a sleek, thin television screen displaying a dark image with subtle blue light, set against a dark background.© Panasonic
    Length: 23 s · Shots: 10 · Average shot: 2.3 s · Format: cgi

  3. 03Ad ideas: every spot built on a product reveal

    Before you present an idea, you need to know who has done it, and how.

    Panasonic “Unveil” is built on a product reveal. Search the library by idea to see every spot that uses it.

    Jack & Jones “Knit With Wit”© Jack & JonesUber Eats “Pirate's Booty”© Uber EatsHeinz “Mustard x Mustard”© HeinzMarshall “Marshall Introducing Monitor III A.N.C”© Marshall
    Jack & Jones · Uber Eats · Heinz · Marshall

More commercials by Show Yanagisawa

Award-winning tech commercials

Questions

Who directed the Panasonic “Unveil” commercial?

Show Yanagisawa directed it, produced by Spoon..

What awards did Panasonic “Unveil” win?

2 awards, including Cannes Lions 2023 Film Craft Silver and Epica 2022 Bronze Corporate Image.

Sources for the credits and awards

The WorkThe Workwinners.epica-awards.com