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Oxfam “75 Years of Style” 2023

Oxfam “75 Years of Style” (2023) is an Oxfam commercial directed by Lucrecia Taormina for Dentsu Creative, produced by Prettybird. It won one award: Creative Circle 2023 Bronze FILM CRAFT - Best use of Original Music (single).

A young woman struggles to find an outfit for a party, then discovers Oxfam's second-hand fashion, leading to a stylish runway show.

Video: Oxfam GB on YouTube

Shot by shot

  1. A person's legs and feet are shown walking on a wooden floor, wearing various stylish shoes, in a dimly lit interior.© Oxfam0:10
  2. A woman in a pink shirt, patterned skirt, and white cap walks past racks of clothes in a dimly lit vintage store.© Oxfam0:16
  3. A woman with a bob haircut and a patterned dress walks through a vintage clothing store, looking at racks of clothes.© Oxfam0:17

Stills © Oxfam. Made by Dentsu Creative, Prettybird and Lucrecia Taormina.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Second-hand fashion as high fashion runway show.

Tagline: “75 YEARS OF SECOND HAND STYLE”

fashion showtransformationproblem-solutiontext message overlayvintage aesthetic

The cut

Length
30 s
Shots
23
Average shot
1.3 s

What creatives use Oxfam “75 Years of Style” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Oxfam “75 Years of Style”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's legs and feet are shown walking on a wooden floor, wearing various stylish shoes, in a dimly lit interior.© OxfamA woman in a pink shirt, patterned skirt, and white cap walks past racks of clothes in a dimly lit vintage store.© OxfamA woman with a bob haircut and a patterned dress walks through a vintage clothing store, looking at racks of clothes.© Oxfam
    Frames from Oxfam “75 Years of Style”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Oxfam “75 Years of Style” in order, with its length, framing and what happens in it.

    A person's legs and feet are shown walking on a wooden floor, wearing various stylish shoes, in a dimly lit interior.© OxfamA woman in a pink shirt, patterned skirt, and white cap walks past racks of clothes in a dimly lit vintage store.© OxfamA woman with a bob haircut and a patterned dress walks through a vintage clothing store, looking at racks of clothes.© Oxfam
    Length: 30 s · Shots: 23 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a fashion show

    Before you present an idea, you need to know who has done it, and how.

    Oxfam “75 Years of Style” is built on a fashion show. Search the library by idea to see every spot that uses it.

    Squarespace “John Malkovich x Squarespace. Make Your Next Move”© SquarespaceVarejo “Misturados”© VarejoH&M “The Secret Life Of Flowers”© H&MMaserati “Vogue-Maserati”© Maserati
    Squarespace · Varejo · H&M · Maserati

More commercials by Lucrecia Taormina

  • Oxfam "75 Years of Fashion" (2023) commercial still© OxfamOxfam “75 Years of Fashion” 2023Dir. Lucrecia Taormina · Dentsu CreativeCreative Circle Silver 2023
  • bibigo "bibiGoGoGo" (2023) commercial still© bibigobibigo “bibiGoGoGo” 2023Dir. Lucrecia Taormina

More from Dentsu Creative

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Sky "Primetime Play" (2026) commercial still© SkySky “Primetime Play” 2026Dir. Scott Lyon · Dentsu Creative
  • Volkswagen "Bad Driver" (2026) commercial still© VolkswagenVolkswagen “Bad Driver” 2026Dir. Jeroen Annokkee · Dentsu Creative
  • Halfords "For All Wheelkind" (2026) commercial still© HalfordsHalfords “For All Wheelkind” 2026Dir. Josh Cohen · Dentsu Creative
  • Totino's "Chazmo Finally Goes Home" (2025) commercial still© Totino'sTotino's “Chazmo Finally Goes Home” 2025Dir. Alice Mathias · Dentsu Creative
  • American Express "Make Them a Fan" (2025) commercial still© American ExpressAmerican Express “Make Them a Fan” 2025Dir. Amara Abbas · Dentsu Creative

Award-winning public service & ngo commercials

Questions

Who directed the Oxfam “75 Years of Style” commercial?

Lucrecia Taormina directed it, produced by Prettybird, for the agency Dentsu Creative.

Which agency made Oxfam “75 Years of Style”?

Dentsu Creative created it for Oxfam (2023).

What awards did Oxfam “75 Years of Style” win?

1 awards, including Creative Circle 2023 Bronze FILM CRAFT - Best use of Original Music (single).

What is the tagline of Oxfam “75 Years of Style”?

“75 YEARS OF SECOND HAND STYLE”

Sources for the credits and awards

web.archive.org

Oxfam “75 Years of Style” (2023) Commercial by Lucrecia Taormina: Credits, Awards & Stills