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Old Spice “Did You Know” 2010

Old Spice “Did You Know” (2010) is an Old Spice commercial directed by Tom Kuntz for Wieden+Kennedy, produced by MJZ. It won 3 awards, including One Show 2010 Silver Pencil — Consumer Television, D&AD 2011 Wood Pencil — TV & Cinema Advertising / TV Commercials 1-20 seconds and DGA 2010 commercials — nominee (Tom Kuntz).

A confident, shirtless man on a beach delivers absurd facts about Old Spice body wash while riding a horse backwards, emphasizing its appeal to women.

Video: Old Spice on YouTube

Frames

  1. A shirtless man with white pants holds a red bottle of Old Spice body wash while riding a white horse backwards on a sunny beach.© Old Spice0:01
  2. Old Spice “Did You Know”, shot 2© Old Spice0:02
  3. Old Spice “Did You Know”, shot 2© Old Spice0:04
  4. Old Spice “Did You Know”, shot 2© Old Spice0:06
  5. Old Spice “Did You Know”, shot 2© Old Spice0:08
  6. Old Spice “Did You Know”, shot 2© Old Spice0:10
  7. Four Old Spice body wash bottles, each topped with foam, stand in a row on a sandy beach with the ocean and a palm tree in the background.© Old Spice0:13

Stills © Old Spice. Made by Wieden+Kennedy, MJZ and Tom Kuntz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Absurd humor and confidence to highlight Old Spice's irresistible scent for men.

Tagline: “Smell Like a Man, Man. Old Spice”

absurdist humordirect address to cameraexaggerated claimsunexpected settingconfident male spokesperson

The cut

Length
17 s
Shots
4
One take
13 s in a single shot

What creatives use Old Spice “Did You Know” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Old Spice “Did You Know”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A shirtless man with white pants holds a red bottle of Old Spice body wash while riding a white horse backwards on a sunny beach.© Old SpiceOld Spice “Did You Know”, 0:02© Old SpiceOld Spice “Did You Know”, 0:04© Old SpiceOld Spice “Did You Know”, 0:06© Old Spice
    Frames from Old Spice “Did You Know”

  2. 02How a one-take commercial is built

    13 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A shirtless man with white pants holds a red bottle of Old Spice body wash while riding a white horse backwards on a sunny beach.© Old SpiceOld Spice “Did You Know”, 0:02© Old SpiceOld Spice “Did You Know”, 0:04© Old SpiceOld Spice “Did You Know”, 0:06© Old SpiceOld Spice “Did You Know”, 0:08© Old SpiceOld Spice “Did You Know”, 0:10© Old Spice
    Length: 17 s · Shots: 4 · One take: 13 s in a single shot

  3. 03Ad ideas: every spot built on a absurdist humor

    Before you present an idea, you need to know who has done it, and how.

    Old Spice “Did You Know” is built on a absurdist humor. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicCeraVe “Michael CeraVe”© CeraVe-196 “Ridiculous! How -196 defied the hottest trends”© -196Monde Nissin / Voiz “Contact Lens”© Monde Nissin / Voiz
    Anthropic · CeraVe · -196 · Monde Nissin / Voiz

More commercials by Tom Kuntz

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning beauty & personal care commercials

Questions

Who directed the Old Spice “Did You Know” commercial?

Tom Kuntz directed it, produced by MJZ, for the agency Wieden+Kennedy.

Which agency made Old Spice “Did You Know”?

Wieden+Kennedy created it for Old Spice (2010).

What awards did Old Spice “Did You Know” win?

3 awards, including One Show 2010 Silver Pencil — Consumer Television, D&AD 2011 Wood Pencil — TV & Cinema Advertising / TV Commercials 1-20 seconds and DGA 2010 commercials — nominee (Tom Kuntz).

What is the tagline of Old Spice “Did You Know”?

“Smell Like a Man, Man. Old Spice”

Sources for the credits and awards

en.wikipedia.orgoneclub.orgdandad.org