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Ojo de Tigre Mezcal “The Pitch” 2021

Ojo de Tigre Mezcal “The Pitch” (2021) is an Ojo de Tigre Mezcal commercial directed by Rodrigo Valdes for Circus, produced by The Maestros. It won 2 awards, including Ciclope 2021 Silver Post Production Editing.

A creative director pitches an over-the-top mezcal commercial to a skeptical client, who ultimately rejects the extravagant ideas for a simple, direct ad.

Video: Rodrigo Valdes on Vimeo

Shot by shot

  1. A man in a colorful shirt sits on a chair, gesturing with his hands as he speaks, while a bottle of Ojo de Tigre Mezcal and a sketchbook are on a wooden table.© Ojo de Tigre Mezcal0:00
  2. A man in his 20s, wearing a brown jacket and glasses, sits in a wicker chair, gesturing animatedly while speaking in an outdoor patio.© Ojo de Tigre Mezcal0:14
  3. A man in a brown jacket sits in a wicker chair, gesturing with his hand while speaking in an outdoor setting during the day.© Ojo de Tigre Mezcal0:23
  4. Two men in traditional attire stand in a desert landscape at sunset, one speaking animatedly to the other, with more people in the background.© Ojo de Tigre Mezcal0:34
  5. Two men in traditional Mexican attire, one with a large feathered headdress, stand facing each other in a field at sunset, talking intently.© Ojo de Tigre Mezcal0:46
  6. A magical lightning bolt strikes an agave plant, causing it to burst into flames in a field under a clear blue sky.© Ojo de Tigre Mezcal0:59
  7. A colorful, stylized mural depicts an agave plant with roots, a car, and several people in traditional attire, with "DRINK RESPONSIBLY" text at the bottom.© Ojo de Tigre Mezcal1:13
  8. A man with curly hair and glasses, wearing a brown suit, sits in a wicker chair on a patio, gesturing with his hands as he speaks.© Ojo de Tigre Mezcal1:31
  9. A man with a mustache wearing a colorful shirt sits on a couch, looking slightly to the right, in an outdoor patio setting.© Ojo de Tigre Mezcal1:53
  10. Four people in colorful, eclectic outfits stand in a dry, open field, then their clothes explode off them, leaving them naked.© Ojo de Tigre Mezcal2:17
  11. A young man with curly hair and glasses looks confused, wearing a brown jacket in an outdoor patio setting.© Ojo de Tigre Mezcal2:29
  12. A young man with curly hair and glasses sits in a wicker chair, looking slightly confused, in an outdoor patio with potted plants.© Ojo de Tigre Mezcal2:48

Stills © Ojo de Tigre Mezcal. Made by Circus, The Maestros and Rodrigo Valdes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A meta-commentary on advertising, contrasting grand visions with practical realities.

Tagline: “Mezcal for all.”

meta-narrativepitch meetingfantasy vs realityexaggerated visualsskeptical clientcreative clash

The cut

Length
196 s
Shots
98
Average shot
2.0 s

What creatives use Ojo de Tigre Mezcal “The Pitch” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ojo de Tigre Mezcal “The Pitch”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a colorful shirt sits on a chair, gesturing with his hands as he speaks, while a bottle of Ojo de Tigre Mezcal and a sketchbook are on a wooden table.© Ojo de Tigre MezcalA man in his 20s, wearing a brown jacket and glasses, sits in a wicker chair, gesturing animatedly while speaking in an outdoor patio.© Ojo de Tigre MezcalA man in a brown jacket sits in a wicker chair, gesturing with his hand while speaking in an outdoor setting during the day.© Ojo de Tigre MezcalTwo men in traditional attire stand in a desert landscape at sunset, one speaking animatedly to the other, with more people in the background.© Ojo de Tigre Mezcal
    Frames from Ojo de Tigre Mezcal “The Pitch”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ojo de Tigre Mezcal “The Pitch” in order, with its length, framing and what happens in it.

    A man in a colorful shirt sits on a chair, gesturing with his hands as he speaks, while a bottle of Ojo de Tigre Mezcal and a sketchbook are on a wooden table.© Ojo de Tigre MezcalA man in his 20s, wearing a brown jacket and glasses, sits in a wicker chair, gesturing animatedly while speaking in an outdoor patio.© Ojo de Tigre MezcalA man in a brown jacket sits in a wicker chair, gesturing with his hand while speaking in an outdoor setting during the day.© Ojo de Tigre MezcalTwo men in traditional attire stand in a desert landscape at sunset, one speaking animatedly to the other, with more people in the background.© Ojo de Tigre MezcalTwo men in traditional Mexican attire, one with a large feathered headdress, stand facing each other in a field at sunset, talking intently.© Ojo de Tigre MezcalA magical lightning bolt strikes an agave plant, causing it to burst into flames in a field under a clear blue sky.© Ojo de Tigre Mezcal
    Length: 196 s · Shots: 98 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a meta-narrative

    Before you present an idea, you need to know who has done it, and how.

    Ojo de Tigre Mezcal “The Pitch” is built on a meta-narrative. Search the library by idea to see every spot that uses it.

    Channel 4 “Educating Yorkshire - School's Back”© Channel 4Netflix “Discover Your Future”© NetflixThe RealReal - L’Ultimo Uomo Reale “The Last Real Man”© The RealReal - L’Ultimo Uomo RealePop-Tarts “Unfrosted: Not Brought to You By Pop-Tarts”© Pop-Tarts
    Channel 4 · Netflix · The RealReal - L’Ultimo Uomo Reale · Pop-Tarts

More commercials by Rodrigo Valdes

  • Pernod Ricard "Stir Up - Gasp" (2024) commercial still© Pernod RicardPernod Ricard “Stir Up - Gasp” 2024Dir. Rodrigo Valdes · Wieden+KennedyBritish Arrows Gold 2024
  • Peta "No Vegans Allowed" (2019) commercial still© PetaPeta “No Vegans Allowed” 2019Dir. Rodrigo Valdes · the communityCiclope Gold 2019
  • Cablevision Systems "Father" (2014) commercial still© Cablevision SystemsCablevision Systems “Father” 2014Dir. Rodrigo ValdesCannes Lions Silver 2014
  • Kahlúa "Kahlúa - Wieden + Kennedy" (2026) commercial still© KahlúaKahlúa “Kahlúa - Wieden + Kennedy” 2026Dir. Rodrigo Valdes
  • Dick’s Sporting Goods "VRST" (2025) commercial still© Dick’s Sporting GoodsDick’s Sporting Goods “VRST” 2025Dir. Rodrigo Valdes · Opinionated
  • Frontier "Fibre - Good to Go" (2024) commercial still© FrontierFrontier “Fibre - Good to Go” 2024Dir. Rodrigo Valdes · McCann North America

More from Circus

  • Gift Cards "El peor regalador" (2015) commercial still© Gift CardsGift Cards “El peor regalador” 2015CircusEl Ojo de Iberoamérica Silver 2015
  • Northgate Market "Northgate - Super Bowl" (2019) commercial still© Northgate MarketNorthgate Market “Northgate - Super Bowl” 2019Dir. Conrado del Campo Montes · Circus

Award-winning spirits commercials

Questions

Who directed the Ojo de Tigre Mezcal “The Pitch” commercial?

Rodrigo Valdes directed it, produced by The Maestros, for the agency Circus.

Which agency made Ojo de Tigre Mezcal “The Pitch”?

Circus created it for Ojo de Tigre Mezcal (2021).

What awards did Ojo de Tigre Mezcal “The Pitch” win?

2 awards, including Ciclope 2021 Silver Post Production Editing and Ciclope 2021 Silver Production Writing.

What is the tagline of Ojo de Tigre Mezcal “The Pitch”?

“Mezcal for all.”

Sources for the credits and awards

awards.ciclopefestival.comawards.ciclopefestival.com