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Norton “Norton X Che Lingo” 2022

Norton “Norton X Che Lingo” (2022) is a Norton commercial directed by Dan Magee, produced by Redux Content. It won one award: Creative Circle 2022 Silver FILM CRAFT - Best Use of Adapted Music (single).

Che Lingo, a young Black man, speaks directly to the camera in a dark studio with neon blue lights, delivering a powerful rap about his journey and resilience.

Video: Dan Magee on Vimeo

Stills © Norton. Made by Redux Content and Dan Magee.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Rapper Che Lingo's personal story as a metaphor for cyber protection.

Tagline: “Uninterrupted Gameplay & Powerful Cyber Protection”

direct addresspersonal narrativegamer terminologymetaphorical languagedark studio aestheticneon lighting

The cut

Length
20 s
One take
20 s in a single shot

What creatives use Norton “Norton X Che Lingo” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Norton “Norton X Che Lingo”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Black man wearing a black beanie, glasses, headphones, and pearl necklaces, speaks directly to the camera in a dark studio with neon blue lights.© NortonNorton “Norton X Che Lingo”, 0:09© Norton
    Frames from Norton “Norton X Che Lingo”

  2. 02How a one-take commercial is built

    20 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A young Black man wearing a black beanie, glasses, headphones, and pearl necklaces, speaks directly to the camera in a dark studio with neon blue lights.© NortonNorton “Norton X Che Lingo”, 0:09© Norton
    Length: 20 s · One take: 20 s in a single shot

  3. 03Ad ideas: every spot built on a direct address

    Before you present an idea, you need to know who has done it, and how.

    Norton “Norton X Che Lingo” is built on a direct address. Search the library by idea to see every spot that uses it.

    Fire and Emergency New Zealand “You’re Cooked”© Fire and Emergency New ZealandSkinny “Friendvertising”© SkinnyOld Spice “The Man Your Man Could Smell Like”© Old SpiceVisit Sweden “The Swedish Prescription”© Visit Sweden
    Fire and Emergency New Zealand · Skinny · Old Spice · Visit Sweden

Award-winning tech commercials

Questions

Who directed the Norton “Norton X Che Lingo” commercial?

Dan Magee directed it, produced by Redux Content.

What awards did Norton “Norton X Che Lingo” win?

1 awards, including Creative Circle 2022 Silver FILM CRAFT - Best Use of Adapted Music (single).

What is the tagline of Norton “Norton X Che Lingo”?

“Uninterrupted Gameplay & Powerful Cyber Protection”

Sources for the credits and awards

web.archive.org