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No7 “Ready For More” 2017

No7 “Ready For More” (2017) is a No7 commercial directed by Tom Harper for Mother. It won one award: British Arrows 2017 Bronze — Household Goods.

A ballet dancer performs alongside her younger self, symbolizing the enduring power and grace of women through time, empowered by No7 serum.

Video: Mother on Vimeo

Shot by shot

  1. A woman in a grey long-sleeved top and black shorts is seen from the waist down, moving her hands over her stomach in a studio void.© No70:01
  2. A young ballerina and an older ballerina dance in a studio with a projected abstract background, showcasing their grace and skill.© No70:04
  3. A female ballet dancer in a grey top and black shorts performs on a dark stage with a light blue and grey abstract background.© No70:17
  4. A female ballet dancer in a white dress performs on a stage with a dark, cloudy background, moving gracefully with her arms raised.© No70:20
  5. A female ballet dancer in a white top and black tights performs on a stage with a projected image of another dancer, in a studio.© No70:25
  6. A female dancer in a light grey top performs a ballet move with arms outstretched in a dark studio with a cloudy projection.© No70:30
  7. A female ballet dancer in a leotard stands on a stage with a projected image of a historical dancer and abstract art behind her.© No70:33
  8. A female ballet dancer in her 40s, wearing a light blue leotard, turns and raises her arms in a dance studio with a dark blue background.© No70:36
  9. A female dancer in a light top and dark shorts performs ballet moves on a stage with an orange, cloudy backdrop.© No70:37
  10. A female dancer in a light blue top and dark pants performs a ballet routine on a stage with a warm, hazy background.© No70:42
  11. A female dancer in a grey top performs a ballet routine, turning and moving her arms gracefully in a dark, smoky studio.© No70:45
  12. A female dancer in a grey leotard performs ballet movements on a dark stage with a projected cloudy background.© No70:50

Stills © No7. Made by Mother and Tom Harper.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing a dancer's past and present selves dancing together to highlight timeless beauty.

Tagline: “Ready For More”

past self interactionaging gracefullydance as metaphorvisual effects to show timeempowerment through performance

The cut

Length
60 s
Shots
26
Average shot
2.3 s

What creatives use No7 “Ready For More” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of No7 “Ready For More”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a grey long-sleeved top and black shorts is seen from the waist down, moving her hands over her stomach in a studio void.© No7A young ballerina and an older ballerina dance in a studio with a projected abstract background, showcasing their grace and skill.© No7A female ballet dancer in a grey top and black shorts performs on a dark stage with a light blue and grey abstract background.© No7A female ballet dancer in a white dress performs on a stage with a dark, cloudy background, moving gracefully with her arms raised.© No7
    Frames from No7 “Ready For More”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of No7 “Ready For More” in order, with its length, framing and what happens in it.

    A woman in a grey long-sleeved top and black shorts is seen from the waist down, moving her hands over her stomach in a studio void.© No7A young ballerina and an older ballerina dance in a studio with a projected abstract background, showcasing their grace and skill.© No7A female ballet dancer in a grey top and black shorts performs on a dark stage with a light blue and grey abstract background.© No7A female ballet dancer in a white dress performs on a stage with a dark, cloudy background, moving gracefully with her arms raised.© No7A female ballet dancer in a white top and black tights performs on a stage with a projected image of another dancer, in a studio.© No7A female dancer in a light grey top performs a ballet move with arms outstretched in a dark studio with a cloudy projection.© No7
    Length: 60 s · Shots: 26 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a aging gracefully

    Before you present an idea, you need to know who has done it, and how.

    No7 “Ready For More” is built on a aging gracefully. Search the library by idea to see every spot that uses it.

    TAKARA BELMONT Global “Hair Album”© TAKARA BELMONT GlobalMcDonald's “Popov, the Clown”© McDonald'sVodafone “The kiss”© VodafoneTriple-S “38 Years Later”© Triple-S
    TAKARA BELMONT Global · McDonald's · Vodafone · Triple-S

More commercials by Tom Harper

  • BBC "WAR AND PEACE" (2016) commercial still© BBCBBC “WAR AND PEACE” 2016Dir. Tom Harper

More from Mother

Award-winning beauty & personal care commercials

Questions

Who directed the No7 “Ready For More” commercial?

Tom Harper directed it, for the agency Mother.

Which agency made No7 “Ready For More”?

Mother created it for No7 (2017).

What awards did No7 “Ready For More” win?

1 awards, including British Arrows 2017 Bronze — Household Goods.

What is the tagline of No7 “Ready For More”?

“Ready For More”

Sources for the credits and awards

britisharrows.com