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Nike “I Would Run to You” 2012

Nike “I Would Run to You” (2012) is a Nike commercial for Wieden+Kennedy, produced by Rattling Stick. It won 2 awards, including Cannes Lions 2012 Film Bronze.

A woman runs across cities and landscapes to reach her ailing boyfriend in the hospital, showcasing determination and the power of love and fitness.

Video: NikeatEastbay on YouTube

Shot by shot

  1. A young woman with red hair in a ponytail looks out from a balcony at a coastal town on a sunny day.© Nike0:00
  2. A man with blue eyes and stubble, wearing a grey hoodie and blue t-shirt, looks off-camera and speaks in an interior setting.© Nike0:03
  3. A young woman with red hair in a pink tank top and shorts pets a dark cat on a kitchen counter in a sunlit kitchen.© Nike0:06
  4. A man in a grey hoodie and shorts runs past storefronts on a busy city street, with blurred cars in the foreground.© Nike0:10
  5. A man in his 30s, wearing a grey hoodie and shorts, runs down a busy city sidewalk at night, looking determined.© Nike0:13
  6. A red-haired woman in a pink tank top runs on a sunny sidewalk, smiling as she passes a stop sign and parked cars.© Nike0:16
  7. Two women, one with long blonde hair in a pink jacket and the other with dark hair in a brown jacket, stand looking concerned on a city street at night.© Nike0:25
  8. A young woman with red hair, wearing a pink tank top, runs on a dirt path through a wooded area during the day.© Nike0:27
  9. A man in his 30s, wearing a grey hoodie, screams in pain while sitting in an ambulance.© Nike0:33
  10. A male patient in his 30s lies in a hospital bed, looking distressed and clutching his chest in an interior hospital room.© Nike0:40
  11. A young woman in athletic wear runs across a bridge with a city skyline in the background on a clear day.© Nike0:42
  12. A woman in workout clothes runs down a hospital hallway, then jumps onto a hospital bed to embrace a man in a hospital gown.© Nike0:50

Stills © Nike. Made by Wieden+Kennedy and Rattling Stick.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Love makes you run, literally, to save your loved one.

long-distance journeyrace against timelove conquers allheroic effortemotional reunionfitness as devotion

The cut

Length
63 s
Shots
45
Average shot
1.4 s

What creatives use Nike “I Would Run to You” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “I Would Run to You”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with red hair in a ponytail looks out from a balcony at a coastal town on a sunny day.© NikeA man with blue eyes and stubble, wearing a grey hoodie and blue t-shirt, looks off-camera and speaks in an interior setting.© NikeA young woman with red hair in a pink tank top and shorts pets a dark cat on a kitchen counter in a sunlit kitchen.© NikeA man in a grey hoodie and shorts runs past storefronts on a busy city street, with blurred cars in the foreground.© Nike
    Frames from Nike “I Would Run to You”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “I Would Run to You” in order, with its length, framing and what happens in it.

    A young woman with red hair in a ponytail looks out from a balcony at a coastal town on a sunny day.© NikeA man with blue eyes and stubble, wearing a grey hoodie and blue t-shirt, looks off-camera and speaks in an interior setting.© NikeA young woman with red hair in a pink tank top and shorts pets a dark cat on a kitchen counter in a sunlit kitchen.© NikeA man in a grey hoodie and shorts runs past storefronts on a busy city street, with blurred cars in the foreground.© NikeA man in his 30s, wearing a grey hoodie and shorts, runs down a busy city sidewalk at night, looking determined.© NikeA red-haired woman in a pink tank top runs on a sunny sidewalk, smiling as she passes a stop sign and parked cars.© Nike
    Length: 63 s · Shots: 45 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a race against time

    Before you present an idea, you need to know who has done it, and how.

    Nike “I Would Run to You” is built on a race against time. Search the library by idea to see every spot that uses it.

    Central Midnight Sale “Shop Unfriend”© Central Midnight SaleUber “In Good Time”© UberApple “Rick’s Rescue”© AppleNarcan “Who Is Your World”© Narcan
    Central Midnight Sale · Uber · Apple · Narcan

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Which agency made Nike “I Would Run to You”?

Wieden+Kennedy created it for Nike (2012).

What awards did Nike “I Would Run to You” win?

2 awards, including Cannes Lions 2012 Film Bronze and Cannes Lions 2012 Film Craft Bronze.

Sources for the credits and awards

The WorkThe WorkThe WorkThe Workweb.archive.org