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Netflix “You Gotta Get It, To Get It” 2015

Netflix “You Gotta Get It, To Get It” (2015) is a Netflix commercial for DDB Canada. It won 2 awards, including ANDY Awards 2015 Gold — Entertainment.

This ad showcases a rapid-fire montage of intense, dramatic, and comedic scenes from various Netflix original series and licensed content, highlighting the diverse and captivating entertainment available on the platform.

Video: Netflix on YouTube

Shot by shot

  1. The Netflix logo appears on a white background, then fades to reveal a woman in an orange jumpsuit holding a blanket in a prison setting.© Netflix0:00
  2. A blonde woman in an orange jumpsuit holds a bundled blanket, looking forward in a prison hallway.© Netflix0:01
  3. A woman with red hair in a dark jacket holds a drawing and looks intently at the camera in a foggy, industrial exterior setting.© Netflix0:03
  4. A bald man with glasses and a goatee looks directly at the camera in a desert landscape with a car in the background.© Netflix0:05
  5. A man with glasses and a cap peeks through a hole in a wall, observing a miniature train set and cat figurines, with a large cat poster in the background.© Netflix0:07
  6. A young man with dark hair and a maroon sweater stands in a dimly lit, wood-paneled hallway, looking slightly upwards.© Netflix0:08
  7. A man in a blue robe stands in a dimly lit room, then a bright light and smoke engulf him as he falls to the ground.© Netflix0:12
  8. A male prison guard with a mustache stands in a hallway, holding two doors open with his arms outstretched, looking up.© Netflix0:14
  9. A woman with long dark hair, wearing a prison uniform, sits at a table in a dimly lit room, talking and gesturing.© Netflix0:16
  10. A man with a beard and curly hair runs frantically, screaming, followed by another person, on a rooftop during the day.© Netflix0:19
  11. A Black woman with an afro and a pencil in her hair, wearing a prison uniform, makes a funny face and gestures with her hands in a prison common room.© Netflix0:21
  12. Kevin Spacey as Frank Underwood, a male in his 50s, stands behind a desk, looking directly at the camera with a serious expression in an office.© Netflix0:25

Stills © Netflix. Made by DDB Canada.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Rapid-fire montage of Netflix show clips to convey diverse, captivating content.

Tagline: “YOU GOTTA GET IT TO GET IT”

fast-paced editingcelebrity cameodramatic tensioncomedic reliefmystery and intrigueaction sequences

The cut

Length
30 s
Shots
24
Average shot
1.3 s

What creatives use Netflix “You Gotta Get It, To Get It” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Netflix “You Gotta Get It, To Get It”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blonde woman in an orange jumpsuit holds a bundled blanket, looking forward in a prison hallway.© NetflixA woman with red hair in a dark jacket holds a drawing and looks intently at the camera in a foggy, industrial exterior setting.© NetflixA bald man with glasses and a goatee looks directly at the camera in a desert landscape with a car in the background.© NetflixA man with glasses and a cap peeks through a hole in a wall, observing a miniature train set and cat figurines, with a large cat poster in the background.© Netflix
    Frames from Netflix “You Gotta Get It, To Get It”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Netflix “You Gotta Get It, To Get It” in order, with its length, framing and what happens in it.

    A blonde woman in an orange jumpsuit holds a bundled blanket, looking forward in a prison hallway.© NetflixA woman with red hair in a dark jacket holds a drawing and looks intently at the camera in a foggy, industrial exterior setting.© NetflixA bald man with glasses and a goatee looks directly at the camera in a desert landscape with a car in the background.© NetflixA man with glasses and a cap peeks through a hole in a wall, observing a miniature train set and cat figurines, with a large cat poster in the background.© NetflixA young man with dark hair and a maroon sweater stands in a dimly lit, wood-paneled hallway, looking slightly upwards.© NetflixA man in a blue robe stands in a dimly lit room, then a bright light and smoke engulf him as he falls to the ground.© Netflix
    Length: 30 s · Shots: 24 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a fast-paced editing

    Before you present an idea, you need to know who has done it, and how.

    Netflix “You Gotta Get It, To Get It” is built on a fast-paced editing. Search the library by idea to see every spot that uses it.

    Krungsri First Choice “What the Fast”© Krungsri First ChoiceKrung Sri First Choice “Patient”© Krung Sri First ChoiceEspolon “To The Bone”© EspolonYouTube “Celebrate 50 Years of Hip-Hop with YouTube | 50 Deep”© YouTube
    Krungsri First Choice · Krung Sri First Choice · Espolon · YouTube

More from DDB Canada

  • Midas "Chase" (2009) commercial still© MidasMidas “Chase” 2009Dir. Tom DeCerchio · DDB CanadaThe One Show Gold 2009
  • BC Dairy Foundation "T-Rex" (2006) commercial still© BC Dairy FoundationBC Dairy Foundation “T-Rex” 2006Dir. Ruairí Robinson · DDB CanadaD&AD Wood Pencil 2006
  • DrinkSense by AGLC "DrinkSense by AGLC - TOAST" (2025) commercial still© DrinkSense by AGLCDrinkSense by AGLC “DrinkSense by AGLC - TOAST” 2025Dir. William Binamé · DDB Canada

Award-winning media & entertainment commercials

Questions

Which agency made Netflix “You Gotta Get It, To Get It”?

DDB Canada created it for Netflix (2015).

What awards did Netflix “You Gotta Get It, To Get It” win?

2 awards, including ANDY Awards 2015 Gold — Entertainment and ANDY Awards 2015 Bronze — Direction.

What is the tagline of Netflix “You Gotta Get It, To Get It”?

“YOU GOTTA GET IT TO GET IT”

Sources for the credits and awards

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