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Netflix “Netflix Is a Joke” 2018

Netflix “Netflix Is a Joke” (2018) is a Netflix commercial directed by Neal Brennan for Battery, produced by Caviar. It won 2 awards, including Cannes Lions 2018 Film Bronze and Clio 2018 Bronze — Film / Short Form.

Netflix announces its first-ever comedy festival, "Netflix Is a Joke Fest," featuring over 100 comedians across 20+ venues in Los Angeles.

Video: Netflix on YouTube

Frames

  1. A person's hand uses a broom to smooth out a large red poster with yellow text on a textured blue wall.© Netflix0:00
  2. A colorful animated sequence displays a list of comedians' names, followed by event details for "Netflix Is a Joke" festival, with a small plane flying across the screen.© Netflix0:00
  3. Netflix “Netflix Is a Joke”, shot 2© Netflix0:10
  4. Netflix “Netflix Is a Joke”, shot 2© Netflix0:20
  5. Netflix “Netflix Is a Joke”, shot 2© Netflix0:29
  6. A list of comedians' names in red text scrolls up a light pink background, with the Netflix logo in the bottom right corner.© Netflix0:39
  7. A red curtain opens to reveal a light blue poster with red text listing famous comedians, with the Netflix logo in the bottom right corner.© Netflix0:50
  8. A red and white poster with the words "and Introducing THE HALL" and a list of comedians, with the Netflix logo in the bottom right corner.© Netflix0:57
  9. A scooter is thrown onto the ground in front of a wall with four posters that read "Netflix Is A Joke Fest.com" in an urban setting.© Netflix1:00
  10. A red curtain with vertical lines opens to reveal a light blue background with red text.© Netflix1:10

Stills © Netflix. Made by Battery, Caviar and Neal Brennan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A vibrant, animated, and live-action announcement of a massive comedy festival.

Tagline: “Tickets on Sale Friday at NetflixIsAJokeFest.com”

list of namesevent announcementanimated transitionsurban settingcurtain reveal

The cut

Length
78 s
Shots
9
Average shot
8.7 s
Format
mixed

What creatives use Netflix “Netflix Is a Joke” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Netflix “Netflix Is a Joke”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's hand uses a broom to smooth out a large red poster with yellow text on a textured blue wall.© NetflixA colorful animated sequence displays a list of comedians' names, followed by event details for "Netflix Is a Joke" festival, with a small plane flying across the screen.© NetflixNetflix “Netflix Is a Joke”, 0:10© NetflixNetflix “Netflix Is a Joke”, 0:20© Netflix
    Frames from Netflix “Netflix Is a Joke”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Netflix “Netflix Is a Joke” in order, with its length, framing and what happens in it.

    A person's hand uses a broom to smooth out a large red poster with yellow text on a textured blue wall.© NetflixA colorful animated sequence displays a list of comedians' names, followed by event details for "Netflix Is a Joke" festival, with a small plane flying across the screen.© NetflixNetflix “Netflix Is a Joke”, 0:10© NetflixNetflix “Netflix Is a Joke”, 0:20© NetflixNetflix “Netflix Is a Joke”, 0:29© NetflixA scooter is thrown onto the ground in front of a wall with four posters that read "Netflix Is A Joke Fest.com" in an urban setting.© Netflix
    Length: 78 s · Shots: 9 · Average shot: 8.7 s · Format: mixed

  3. 03Ad ideas: every spot built on a animated transitions

    Before you present an idea, you need to know who has done it, and how.

    Netflix “Netflix Is a Joke” is built on a animated transitions. Search the library by idea to see every spot that uses it.

    Lego “Spike Education”© LegoAB InBev “120 Years Proudly Montañeros”© AB InBevAdidas “Crazy Fast”© AdidasGalaxy “Your Pleasure Has Promise”© Galaxy
    Lego · AB InBev · Adidas · Galaxy

More commercials by Neal Brennan

  • Vodafone Australia "Brand Campaign 2026 15" (2026) commercial still© Vodafone AustraliaVodafone Australia “Brand Campaign 2026 15” 2026Dir. Neal Brennan · HOWATSON+COMPANY
  • Gatorade "x @DamianLillard - Don’t Go Missing" (2025) commercial still© GatoradeGatorade “x @DamianLillard - Don’t Go Missing” 2025Dir. Neal Brennan · TBWA\Chiat\Day
  • Minute Maid "Just Like You" (2025) commercial still© Minute MaidMinute Maid “Just Like You” 2025Dir. Neal Brennan · Anomaly
  • Campbell’s Chunky "Crush Your Cravings - Jayden Daniels Hot Hot Hike" (2025) commercial still© Campbell’s ChunkyCampbell’s Chunky “Crush Your Cravings - Jayden Daniels Hot Hot Hike” 2025Dir. Neal Brennan · Leo
  • Seattle's Best Coffee "Smooth for All with Joel McHale" (2025) commercial still© Seattle's Best CoffeeSeattle's Best Coffee “Smooth for All with Joel McHale” 2025Dir. Neal Brennan · Haymaker
  • Genesis "Going Away Party" (2020) commercial still© GenesisGenesis “Going Away Party” 2020Dir. Neal Brennan · INNOCEAN

More from Battery

  • RBC Canada "Crochet" (2026) commercial still© RBC CanadaRBC Canada “Crochet” 2026Dir. Mark Zibert · Battery
  • Royal Bank of Canada "Just Sounds Different" (2026) commercial still© Royal Bank of CanadaRoyal Bank of Canada “Just Sounds Different” 2026Dir. Ross Allen · Battery
  • RBC "Your Ideas Happen Here at RBC 1" (2025) commercial still© RBCRBC “Your Ideas Happen Here at RBC 1” 2025Dir. Mark Zibert · Battery
  • Respawn Entertainment "Apex Legends - Run It Back" (2024) commercial still© Respawn EntertainmentRespawn Entertainment “Apex Legends - Run It Back” 2024Dir. Renny Maslow · Battery

Award-winning media & entertainment commercials

Questions

Who directed the Netflix “Netflix Is a Joke” commercial?

Neal Brennan directed it, produced by Caviar, for the agency Battery.

Which agency made Netflix “Netflix Is a Joke”?

Battery created it for Netflix (2018).

What awards did Netflix “Netflix Is a Joke” win?

2 awards, including Cannes Lions 2018 Film Bronze and Clio 2018 Bronze — Film / Short Form.

What is the tagline of Netflix “Netflix Is a Joke”?

“Tickets on Sale Friday at NetflixIsAJokeFest.com”

Sources for the credits and awards

The WorkThe Workclios.com