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Need For Speed “Shift” 2010

Need For Speed “Shift” (2010) is a Need For Speed commercial directed by Luis Nieto for Wieden+Kennedy, produced by Paranoid. It won one award: LIA 2010 Silver — TV/Cinema/Online Film / Sound Design.

Experience the visceral thrill of racing as the ad takes you inside the mind and body of a driver, showcasing the intense physical and mental demands of high-speed competition.

Video: Kouz on Vimeo

Shot by shot

  1. A first-person POV shot from inside a race car, showing the dashboard and other cars speeding on a city track.© Need For Speed0:01
  2. A stylized, abstract shot shows a car's interior distorted by glowing red and blue energy, suggesting intense speed or impact.© Need For Speed0:07
  3. A glowing, translucent human head with a visible brain is shown in profile, pulsating with red and orange light against a dark, abstract background.© Need For Speed0:09
  4. A CG human head in profile, glowing with bright, colorful light and energy, is shown against a dark background.© Need For Speed0:09
  5. A CG human heart beats rapidly, surrounded by fiery red and orange energy, then explodes into a bright red flash.© Need For Speed0:10
  6. A first-person POV shot from inside a race car, showing the steering wheel and dashboard, as it speeds through a tunnel with other cars ahead.© Need For Speed0:13
  7. A first-person POV shot from inside a race car, showing the steering wheel and dashboard, as other cars race on a track under a bright sun.© Need For Speed0:13
  8. A POV shot from inside a race car shows the dashboard and steering wheel as another car speeds past on a city street.© Need For Speed0:14
  9. A CGI extreme closeup of a blue eye with red veins and scratches, looking intensely forward, with a bright light reflecting in the pupil.© Need For Speed0:15
  10. A glowing, abstract, organic shape pulsates and transforms from red to blue, with light streaks, in a dark, ethereal space.© Need For Speed0:17
  11. A first-person view from inside a race car shows the dashboard and a red car ahead on a city highway at sunset.© Need For Speed0:19
  12. A first-person view from inside a race car shows other cars crashing and exploding on a track during a race.© Need For Speed0:23

Stills © Need For Speed. Made by Wieden+Kennedy, Paranoid and Luis Nieto.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the internal physical and mental impact of racing on the driver.

first-person POVstylized x-ray visionextreme close-upssensory overloadfast-paced editingabstract visuals

The cut

Length
35 s
Shots
18
Average shot
2.0 s
Format
mixed

What creatives use Need For Speed “Shift” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Need For Speed “Shift”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A first-person POV shot from inside a race car, showing the dashboard and other cars speeding on a city track.© Need For SpeedA stylized, abstract shot shows a car's interior distorted by glowing red and blue energy, suggesting intense speed or impact.© Need For SpeedA glowing, translucent human head with a visible brain is shown in profile, pulsating with red and orange light against a dark, abstract background.© Need For SpeedA CG human head in profile, glowing with bright, colorful light and energy, is shown against a dark background.© Need For Speed
    Frames from Need For Speed “Shift”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Need For Speed “Shift” in order, with its length, framing and what happens in it.

    A first-person POV shot from inside a race car, showing the dashboard and other cars speeding on a city track.© Need For SpeedA stylized, abstract shot shows a car's interior distorted by glowing red and blue energy, suggesting intense speed or impact.© Need For SpeedA glowing, translucent human head with a visible brain is shown in profile, pulsating with red and orange light against a dark, abstract background.© Need For SpeedA CG human head in profile, glowing with bright, colorful light and energy, is shown against a dark background.© Need For SpeedA CG human heart beats rapidly, surrounded by fiery red and orange energy, then explodes into a bright red flash.© Need For SpeedA first-person POV shot from inside a race car, showing the steering wheel and dashboard, as it speeds through a tunnel with other cars ahead.© Need For Speed
    Length: 35 s · Shots: 18 · Average shot: 2.0 s · Format: mixed

  3. 03Ad ideas: every spot built on a extreme close-ups

    Before you present an idea, you need to know who has done it, and how.

    Need For Speed “Shift” is built on a extreme close-ups. Search the library by idea to see every spot that uses it.

    Nike “Chainsaw”© NikeAdidas “Trent Alexander Arnold for Adidas Football ft. Finisher’s Steel”© AdidasDomino's “Smokehouse Meatlovers”© Domino'sSubway “SUBBBQ Winter”© Subway
    Nike · Adidas · Domino's · Subway

More commercials by Luis Nieto

  • Nike Women "Sanders" (2008) commercial still© Nike WomenNike Women “Sanders” 2008Dir. Luis Nieto · Wieden+KennedyEpica Gold 2008

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning gaming commercials

  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009
  • PlayStation 2 "Mountain" (2003) commercial still© PlayStation 2PlayStation 2 “Mountain” 2003Dir. Frank Budgen · TBWACannes Lions Grand Prix 2004
  • Call of Duty: Black Ops 6 "The Replacer Replaces Pop Culture" (2026) commercial still© Call of Duty: Black Ops 6Call of Duty: Black Ops 6 “The Replacer Replaces Pop Culture” 202672andSunnyEffie Awards Gold 2026

Questions

Who directed the Need For Speed “Shift” commercial?

Luis Nieto directed it, produced by Paranoid, for the agency Wieden+Kennedy.

Which agency made Need For Speed “Shift”?

Wieden+Kennedy created it for Need For Speed (2010).

What awards did Need For Speed “Shift” win?

1 awards, including LIA 2010 Silver — TV/Cinema/Online Film / Sound Design.

Sources for the credits and awards

2010.liaentries.comweb.archive.org