framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

National Centre for Domestic Violence “Abusers Always Work From Home” 2020

National Centre for Domestic Violence “Abusers Always Work From Home” (2020) is a National Centre for Domestic Violence commercial directed by Geej Ower for Wunderman Thompson, produced by Wunderman Thompson. It won 2 awards, including British Arrows 2020 Gold — Made In Lockdown Single and Creative Circle 2021 Bronze FILM - Best Tactical Film.

A seemingly happy family's home life during lockdown is revealed to be a facade for domestic abuse, highlighting the hidden dangers of isolation.

Video: Geej Ower on Vimeo

Shot by shot

  1. A young girl with curly hair holds up a rainbow drawing in a window, with another child and adult partially visible behind her.© National Centre for Domestic Violence0:00
  2. A woman and two children stand in their doorway, clapping and making noise with pots and pans.© National Centre for Domestic Violence0:05
  3. A blurry shot of a young boy in a white and black shirt, looking scared as he runs past the camera in a child's bedroom.© National Centre for Domestic Violence0:08
  4. A woman in her 30s, wearing a grey t-shirt and white gloves, carries two yellow shopping bags into a home kitchen.© National Centre for Domestic Violence0:13
  5. Two young children, a girl and a boy, are sitting at a table, coloring in a book with markers and pencils.© National Centre for Domestic Violence0:16
  6. A child in blue shorts and a grey t-shirt crawls up a carpeted staircase, with a blurred motion suggesting quick movement.© National Centre for Domestic Violence0:20
  7. A person sweeps broken glass into a dustpan with an orange brush on a light-colored floor, suggesting a domestic accident or violence aftermath.© National Centre for Domestic Violence0:23
  8. A person in black shorts and a dark t-shirt walks down a carpeted staircase in a house, seen from a high angle.© National Centre for Domestic Violence0:27
  9. A child's bare foot and leg in dark pants steps onto a green wooden step inside a small playhouse, with sunlight streaming in from outside.© National Centre for Domestic Violence0:30
  10. A person in a yellow sweater and blue jeans vacuums a child's room, moving a small blue chair out of the way.© National Centre for Domestic Violence0:35
  11. A blurry, extreme closeup shot shows a hand with a ring on its finger, closing a door with a golden handle, in an interior setting.© National Centre for Domestic Violence0:41
  12. A woman with brown hair and a ring on her finger is seen from a low angle, covering her ears with her hands under a skylight.© National Centre for Domestic Violence0:45

Stills © National Centre for Domestic Violence. Made by Wunderman Thompson, Wunderman Thompson and Geej Ower.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The contrast between happy home life and hidden domestic abuse during lockdown.

Tagline: “ABUSERS ALWAYS WORK FROM HOME.”

happy family facadehidden dangerPOV camerashaky camdomestic bliss vs. terrorchildren as witnesses

The cut

Length
65 s
Shots
49
Average shot
1.3 s

What creatives use National Centre for Domestic Violence “Abusers Always Work From Home” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of National Centre for Domestic Violence “Abusers Always Work From Home”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl with curly hair holds up a rainbow drawing in a window, with another child and adult partially visible behind her.© National Centre for Domestic ViolenceA woman and two children stand in their doorway, clapping and making noise with pots and pans.© National Centre for Domestic ViolenceA blurry shot of a young boy in a white and black shirt, looking scared as he runs past the camera in a child's bedroom.© National Centre for Domestic ViolenceA woman in her 30s, wearing a grey t-shirt and white gloves, carries two yellow shopping bags into a home kitchen.© National Centre for Domestic Violence
    Frames from National Centre for Domestic Violence “Abusers Always Work From Home”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of National Centre for Domestic Violence “Abusers Always Work From Home” in order, with its length, framing and what happens in it.

    A young girl with curly hair holds up a rainbow drawing in a window, with another child and adult partially visible behind her.© National Centre for Domestic ViolenceA woman and two children stand in their doorway, clapping and making noise with pots and pans.© National Centre for Domestic ViolenceA blurry shot of a young boy in a white and black shirt, looking scared as he runs past the camera in a child's bedroom.© National Centre for Domestic ViolenceA woman in her 30s, wearing a grey t-shirt and white gloves, carries two yellow shopping bags into a home kitchen.© National Centre for Domestic ViolenceTwo young children, a girl and a boy, are sitting at a table, coloring in a book with markers and pencils.© National Centre for Domestic ViolenceA child in blue shorts and a grey t-shirt crawls up a carpeted staircase, with a blurred motion suggesting quick movement.© National Centre for Domestic Violence
    Length: 65 s · Shots: 49 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a hidden danger

    Before you present an idea, you need to know who has done it, and how.

    National Centre for Domestic Violence “Abusers Always Work From Home” is built on a hidden danger. Search the library by idea to see every spot that uses it.

    Women's Aid “He's Coming Home”© Women's AidVolkswagen “See the Unseen”© VolkswagenItv “Great Characters Make Great Drama: The Patriarch”© ItvANIQUEM “ROBOT”© ANIQUEM
    Women's Aid · Volkswagen · Itv · ANIQUEM

More from Wunderman Thompson

  • Foundation to Combat Antisemitism "The Blue Square: Standing Up to Jewish Hate" (2024) commercial still© Foundation to Combat AntisemitismFoundation to Combat Antisemitism “The Blue Square: Standing Up to Jewish Hate” 2024Wunderman ThompsonEffie Awards Gold 2024
  • Hsbc Uk "Vicious Circle" (2022) commercial still© Hsbc UkHsbc Uk “Vicious Circle” 2022Dir. Siri Bunford · Wunderman ThompsonD&AD Graphite Pencil 2022
  • HSBC x Shelter "Vicious Circle" (2022) commercial still© HSBC x ShelterHSBC x Shelter “Vicious Circle” 2022Dir. Siri Bunford · Wunderman ThompsonCreative Circle Bronze 2022
  • Vodafone "Relentless" (2022) commercial still© VodafoneVodafone “Relentless” 2022Dir. Virgil Ferragut · Wunderman ThompsonCreative Circle Bronze 2022
  • Kellogg's Australia "Sultana Bran - Biggest Hero" (2025) commercial still© Kellogg's AustraliaKellogg's Australia “Sultana Bran - Biggest Hero” 2025Dir. Daniel Mitchell · Wunderman Thompson
  • Shell "Solar Health" (2024) commercial still© ShellShell “Solar Health” 2024Dir. Damon Cameron · Wunderman Thompson

Award-winning public service & ngo commercials

Questions

Who directed the National Centre for Domestic Violence “Abusers Always Work From Home” commercial?

Geej Ower directed it, produced by Wunderman Thompson, for the agency Wunderman Thompson.

Which agency made National Centre for Domestic Violence “Abusers Always Work From Home”?

Wunderman Thompson created it for National Centre for Domestic Violence (2020).

What awards did National Centre for Domestic Violence “Abusers Always Work From Home” win?

2 awards, including British Arrows 2020 Gold — Made In Lockdown Single and Creative Circle 2021 Bronze FILM - Best Tactical Film.

What is the tagline of National Centre for Domestic Violence “Abusers Always Work From Home”?

“ABUSERS ALWAYS WORK FROM HOME.”

Sources for the credits and awards

britisharrows.comweb.archive.org