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Vodafone “Relentless” 2022

Vodafone “Relentless” (2022) is a Vodafone commercial directed by Virgil Ferragut for Wunderman Thompson, produced by MADAM. It won one award: Creative Circle 2022 Bronze FILM CRAFT - Best Editing (single).

A dynamic ad featuring football star Mo Salah, showcasing his relentless pursuit of excellence across various scenarios, from urban running to drumming and even space travel, highlighting his iconic status and continuous drive.

Video: Virgil Ferragut on Vimeo

Shot by shot

  1. A man with a beard and curly hair, wearing a hoodie, looks back over his shoulder while walking past brutalist buildings and trees.© Vodafone0:04
  2. A diverse group of young people in casual streetwear are sitting and then quickly getting up from a concrete ledge in an urban alleyway with graffiti.© Vodafone0:05
  3. A diverse group of young adults runs down a sun-drenched urban street, with one man in a white hoodie leading the pack.© Vodafone0:09
  4. A diverse group of young adults in athletic wear runs together under a bridge on a sunny day, with graffiti visible on the walls.© Vodafone0:10
  5. A group of diverse people run towards the camera, which is inside a car, in an urban setting with brutalist architecture.© Vodafone0:12
  6. A person in a white jacket with black stripes on the back runs up a flight of stairs in a modern building.© Vodafone0:16
  7. A man in a white and blue tracksuit runs to the edge of a skyscraper, jumps off, and flies through a futuristic city at night.© Vodafone0:19
  8. A man with a beard and glasses, wearing a white shirt, flies through a futuristic city at night, with blurred lights streaking past.© Vodafone0:28
  9. A man with a beard and sunglasses relaxes in a striped deck chair on the moon, holding a drink, with a red camper van in the background.© Vodafone0:39
  10. A soccer ball engulfed in flames flies through a dark, abstract space, leaving a trail of light and debris.© Vodafone0:57
  11. A man in a red hoodie and silver jacket bursts through a brick wall into a narrow alleyway, creating a cloud of dust and debris.© Vodafone1:10
  12. A male athlete with dark curly hair and a beard, wearing a red hoodie and silver jacket, runs towards the camera on a city street, smiling.© Vodafone1:13

Stills © Vodafone. Made by Wunderman Thompson, MADAM and Virgil Ferragut.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Mo Salah's relentless pursuit of excellence, always pushing boundaries, is the core idea.

Tagline: “Stay hungry.”

celebrity endorsementhyper-realismmontage of achievementsbreaking the fourth wallsurreal scenarioshero's journey

The cut

Length
78 s
Shots
47
Average shot
1.7 s

What creatives use Vodafone “Relentless” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vodafone “Relentless”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a beard and curly hair, wearing a hoodie, looks back over his shoulder while walking past brutalist buildings and trees.© VodafoneA diverse group of young people in casual streetwear are sitting and then quickly getting up from a concrete ledge in an urban alleyway with graffiti.© VodafoneA diverse group of young adults runs down a sun-drenched urban street, with one man in a white hoodie leading the pack.© VodafoneA diverse group of young adults in athletic wear runs together under a bridge on a sunny day, with graffiti visible on the walls.© Vodafone
    Frames from Vodafone “Relentless”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vodafone “Relentless” in order, with its length, framing and what happens in it.

    A man with a beard and curly hair, wearing a hoodie, looks back over his shoulder while walking past brutalist buildings and trees.© VodafoneA diverse group of young people in casual streetwear are sitting and then quickly getting up from a concrete ledge in an urban alleyway with graffiti.© VodafoneA diverse group of young adults runs down a sun-drenched urban street, with one man in a white hoodie leading the pack.© VodafoneA diverse group of young adults in athletic wear runs together under a bridge on a sunny day, with graffiti visible on the walls.© VodafoneA group of diverse people run towards the camera, which is inside a car, in an urban setting with brutalist architecture.© VodafoneA person in a white jacket with black stripes on the back runs up a flight of stairs in a modern building.© Vodafone
    Length: 78 s · Shots: 47 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    Vodafone “Relentless” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

More commercials by Virgil Ferragut

  • Etisalat "Etisalat" (2024) commercial still© EtisalatEtisalat “Etisalat” 2024Dir. Virgil Ferragut · Impact BBDO
  • Lay's "Lays x Netflix" (2023) commercial still© Lay'sLay's “Lays x Netflix” 2023Dir. Virgil Ferragut · Science & Sunshine

More from Wunderman Thompson

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Vodafone “Relentless” commercial?

Virgil Ferragut directed it, produced by MADAM, for the agency Wunderman Thompson.

Which agency made Vodafone “Relentless”?

Wunderman Thompson created it for Vodafone (2022).

What awards did Vodafone “Relentless” win?

1 awards, including Creative Circle 2022 Bronze FILM CRAFT - Best Editing (single).

What is the tagline of Vodafone “Relentless”?

“Stay hungry.”

Sources for the credits and awards

web.archive.org