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Nat Geo WILD “Every Instinct” 2012

Nat Geo WILD “Every Instinct” (2012) is a Nat Geo WILD commercial for ANATOMY. It won one award: One Show 2012 Bronze Pencil — Branded Entertainment.

This ad for Nat Geo Wild showcases the raw, untamed world of animals, highlighting their instincts for survival and the thrilling, unpredictable nature of wildlife.

Video: ANATOMY on Vimeo

Shot by shot

  1. A wild dog's ears are backlit by the sun, as the camera slowly zooms out to reveal its face in a close-up shot.© Nat Geo WILD0:00
  2. A close-up shot of a red crab's legs as it walks across a rocky, dirt ground with other crabs in the background.© Nat Geo WILD0:11
  3. A close-up shot shows a crocodile's scaly skin and open mouth as it thrashes in murky water, with a dark object obscuring part of the frame.© Nat Geo WILD0:19
  4. A flying lizard with outstretched wings is silhouetted against a bright blue sky with clouds, with the Nat Geo Wild logo in the background.© Nat Geo WILD0:22
  5. A large school of small, silver fish swims in a tight formation underwater, with a dolphin approaching from the side.© Nat Geo WILD0:25
  6. A man wearing a headlamp and khaki shirt looks around a dark cave with a surprised expression, illuminated by his headlamp.© Nat Geo WILD0:29
  7. A man in a blue shirt and white t-shirt plays with a black dog in a backyard with a wooden fence.© Nat Geo WILD0:32
  8. An osprey with brown and white feathers dives talons-first into a body of water, with green foliage in the background.© Nat Geo WILD0:35
  9. Two men wearing ear protection and sunglasses look intently to the left, one with a hand on the other's shoulder, against a bright, hazy sky.© Nat Geo WILD0:38
  10. A man in a brown shirt and jeans kneels on dry grass, reacting with fear as a large snake rears up in front of him in a natural, outdoor setting.© Nat Geo WILD0:41
  11. A hippo with its mouth open walks past a fence while people watch in a zoo enclosure during the day.© Nat Geo WILD0:43
  12. Three dark birds with white heads fly low over a grassy dune landscape under a clear blue sky, with one bird flying directly towards the camera.© Nat Geo WILD0:50

Stills © Nat Geo WILD. Made by ANATOMY.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase the wild, unpredictable nature of animals and their survival instincts.

Tagline: “Follow your instincts.”

nature's raw powersurvival of the fittestclose-up animal shotshuman reaction to wildfast-paced montageimmersive sound design

The cut

Length
60 s
Shots
50
Average shot
1.2 s

What creatives use Nat Geo WILD “Every Instinct” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nat Geo WILD “Every Instinct”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wild dog's ears are backlit by the sun, as the camera slowly zooms out to reveal its face in a close-up shot.© Nat Geo WILDA close-up shot of a red crab's legs as it walks across a rocky, dirt ground with other crabs in the background.© Nat Geo WILDA close-up shot shows a crocodile's scaly skin and open mouth as it thrashes in murky water, with a dark object obscuring part of the frame.© Nat Geo WILDA large school of small, silver fish swims in a tight formation underwater, with a dolphin approaching from the side.© Nat Geo WILD
    Frames from Nat Geo WILD “Every Instinct”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nat Geo WILD “Every Instinct” in order, with its length, framing and what happens in it.

    A wild dog's ears are backlit by the sun, as the camera slowly zooms out to reveal its face in a close-up shot.© Nat Geo WILDA close-up shot of a red crab's legs as it walks across a rocky, dirt ground with other crabs in the background.© Nat Geo WILDA close-up shot shows a crocodile's scaly skin and open mouth as it thrashes in murky water, with a dark object obscuring part of the frame.© Nat Geo WILDA large school of small, silver fish swims in a tight formation underwater, with a dolphin approaching from the side.© Nat Geo WILDA man wearing a headlamp and khaki shirt looks around a dark cave with a surprised expression, illuminated by his headlamp.© Nat Geo WILDA man in a blue shirt and white t-shirt plays with a black dog in a backyard with a wooden fence.© Nat Geo WILD
    Length: 60 s · Shots: 50 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a survival of the fittest

    Before you present an idea, you need to know who has done it, and how.

    Nat Geo WILD “Every Instinct” is built on a survival of the fittest. Search the library by idea to see every spot that uses it.

    Bbc “Dynasties”© BbcArtis “Artis Lives”© ArtisUbisoft “Far Cry Primal: The Charge”© UbisoftBC Dairy Foundation “T-Rex”© BC Dairy Foundation
    Bbc · Artis · Ubisoft · BC Dairy Foundation

Award-winning media & entertainment commercials

Questions

Which agency made Nat Geo WILD “Every Instinct”?

ANATOMY created it for Nat Geo WILD (2012).

What awards did Nat Geo WILD “Every Instinct” win?

1 awards, including One Show 2012 Bronze Pencil — Branded Entertainment.

What is the tagline of Nat Geo WILD “Every Instinct”?

“Follow your instincts.”

Sources for the credits and awards

oneclub.orgoneclub.org