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McDonald’s “The Cactus Plant Flea Market Box” 2024

McDonald’s “The Cactus Plant Flea Market Box” (2024) is a McDonald’s commercial for Wieden+Kennedy. It won 2 awards, including Effie US 2024 Gold (Brand Integration & Entertainment Partnerships).

Join the McDonald's crew on a whimsical road trip to get their hands on the limited edition Cactus Plant Flea Market Box.

Video: McDonald's Commercial Archive on YouTube

Shot by shot

  1. A yellow, round, smiling character wearing a red and white McDonald's hat drives a blue car with a McDonald's logo on the grill down a winding path in a stylized, hilly landscape.© McDonald’s0:00
  2. A large billboard advertising the McDonald's Cactus Plant Flea Market box, featuring cartoon characters and a happy meal box, stands against a cloudy sky.© McDonald’s0:01
  3. A purple, four-eyed creature with a wide mouth and small arms walks down a brick path in a green, grassy field under a pink and blue sky with fluffy clouds.© McDonald’s0:03
  4. A purple, four-eyed, blob-like character with a surprised expression waves its hand in a whimsical, grassy landscape under a cloudy sky.© McDonald’s0:05
  5. A toy-like game console with a screen showing a map and characters, surrounded by other colorful toys in a whimsical, outdoor setting.© McDonald’s0:06
  6. A purple monster with four eyes and a yellow smiley face character in a car, with a yellow four-eyed character floating above them in a colorful city street.© McDonald’s0:08
  7. A stop-motion animated character, the Hamburglar, wearing a black and white striped outfit, black hat, and green tie, stands in a doorway.© McDonald’s0:12
  8. A puppet of the Hamburglar, with four eyes, sits in a car with other McDonald's characters, smiling and looking around.© McDonald’s0:14
  9. Four stylized characters, including a purple monster and a yellow smiley face, drive a blue car down a colorful, distorted street.© McDonald’s0:16
  10. A blue car with three animated characters, including Grimace, drives past a McDonald's drive-thru menu board on a sunny day.© McDonald’s0:19
  11. Four stylized, multi-eyed characters, including a large yellow smiley face in a McDonald's hat, ride in a blue vehicle on a sunny day.© McDonald’s0:22
  12. McDonald’s “The Cactus Plant Flea Market Box”, shot 30© McDonald’s0:25

Stills © McDonald’s. Made by Wieden+Kennedy.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

McDonald's characters go on a surreal road trip to get the new Cactus Plant Flea Market Box.

road trip adventurewhimsical worldcharacter ensemblecollectible toysfast-paced editing

The cut

Length
30 s
Shots
25
Average shot
1.2 s
Format
mixed

What creatives use McDonald’s “The Cactus Plant Flea Market Box” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of McDonald’s “The Cactus Plant Flea Market Box”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A large billboard advertising the McDonald's Cactus Plant Flea Market box, featuring cartoon characters and a happy meal box, stands against a cloudy sky.© McDonald’sA purple, four-eyed creature with a wide mouth and small arms walks down a brick path in a green, grassy field under a pink and blue sky with fluffy clouds.© McDonald’sA purple, four-eyed, blob-like character with a surprised expression waves its hand in a whimsical, grassy landscape under a cloudy sky.© McDonald’sA toy-like game console with a screen showing a map and characters, surrounded by other colorful toys in a whimsical, outdoor setting.© McDonald’s
    Frames from McDonald’s “The Cactus Plant Flea Market Box”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of McDonald’s “The Cactus Plant Flea Market Box” in order, with its length, framing and what happens in it.

    A large billboard advertising the McDonald's Cactus Plant Flea Market box, featuring cartoon characters and a happy meal box, stands against a cloudy sky.© McDonald’sA purple, four-eyed creature with a wide mouth and small arms walks down a brick path in a green, grassy field under a pink and blue sky with fluffy clouds.© McDonald’sA purple, four-eyed, blob-like character with a surprised expression waves its hand in a whimsical, grassy landscape under a cloudy sky.© McDonald’sA toy-like game console with a screen showing a map and characters, surrounded by other colorful toys in a whimsical, outdoor setting.© McDonald’sA purple monster with four eyes and a yellow smiley face character in a car, with a yellow four-eyed character floating above them in a colorful city street.© McDonald’sA stop-motion animated character, the Hamburglar, wearing a black and white striped outfit, black hat, and green tie, stands in a doorway.© McDonald’s
    Length: 30 s · Shots: 25 · Average shot: 1.2 s · Format: mixed

  3. 03Ad ideas: every spot built on a road trip adventure

    Before you present an idea, you need to know who has done it, and how.

    McDonald’s “The Cactus Plant Flea Market Box” is built on a road trip adventure. Search the library by idea to see every spot that uses it.

    Spark New Zealand “It's Better With Spark”© Spark New ZealandTourism Australia “Come and Say G’day”© Tourism AustraliaJMS “Hot Drive”© JMSConsejo Publicitario Argentino “Las 1000 Millas de Luca”© Consejo Publicitario Argentino
    Spark New Zealand · Tourism Australia · JMS · Consejo Publicitario Argentino

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Monde Nissin / Voiz "Contact Lens" (2023) commercial still© Monde Nissin / VoizMonde Nissin / Voiz “Contact Lens” 2023Dir. Wuthisak AnarnkapornLondon International Awards Grand Prix 2022

Questions

Which agency made McDonald’s “The Cactus Plant Flea Market Box”?

Wieden+Kennedy created it for McDonald’s (2024).

What awards did McDonald’s “The Cactus Plant Flea Market Box” win?

2 awards, including Effie US 2024 Gold (Brand Integration & Entertainment Partnerships) and Effie US 2024 Gold (Restaurants).

Sources for the credits and awards

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