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McDonald's “Drive Thru” 2016

McDonald's “Drive Thru” (2016) is a McDonald's commercial directed by David Kerr for Leo Burnett. It won one award: Epica 2016 Bronze Food.

A happy family in traditional attire enjoys a McDonald's Happy Meal on a road trip, highlighting the joy of shared moments.

Video: McDonald's Qatar on YouTube

Shot by shot

  1. A family of four, dressed in traditional attire, drives in a silver SUV on a highway with a city skyline in the background, looking happy.© McDonald's0:00
  2. A woman in a hijab passes a McDonald's Happy Meal box to a child in the back seat of a car, driving on a highway.© McDonald's0:18
  3. Two happy children, a boy and a girl, are sitting in the back seat of a car, holding McDonald's food and drinks.© McDonald's0:20
  4. A young girl in a car offers a french fry to a young boy, both smiling and laughing in the back seat of a car.© McDonald's0:20
  5. A family of four, dressed in traditional Arab attire, smiles and laughs in their car, with McDonald's Happy Meals on the back seat.© McDonald's0:22
  6. A family in a car drives up to a McDonald's drive-thru, with the golden arches sign visible against a blue sky.© McDonald's0:23

Stills © McDonald's. Made by Leo Burnett and David Kerr.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

McDonald's Happy Meal brings joy to families on the go.

Tagline: “غير جو الطريق”

family road tripchildren's joyshared mealcultural representationconvenience of drive-thru

The cut

Length
30 s
Shots
6
One take
18 s in a single shot

What creatives use McDonald's “Drive Thru” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of McDonald's “Drive Thru”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A family of four, dressed in traditional attire, drives in a silver SUV on a highway with a city skyline in the background, looking happy.© McDonald'sA woman in a hijab passes a McDonald's Happy Meal box to a child in the back seat of a car, driving on a highway.© McDonald'sTwo happy children, a boy and a girl, are sitting in the back seat of a car, holding McDonald's food and drinks.© McDonald'sA young girl in a car offers a french fry to a young boy, both smiling and laughing in the back seat of a car.© McDonald's
    Frames from McDonald's “Drive Thru”

  2. 02How a one-take commercial is built

    18 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A family of four, dressed in traditional attire, drives in a silver SUV on a highway with a city skyline in the background, looking happy.© McDonald'sA woman in a hijab passes a McDonald's Happy Meal box to a child in the back seat of a car, driving on a highway.© McDonald'sTwo happy children, a boy and a girl, are sitting in the back seat of a car, holding McDonald's food and drinks.© McDonald'sA young girl in a car offers a french fry to a young boy, both smiling and laughing in the back seat of a car.© McDonald'sA family of four, dressed in traditional Arab attire, smiles and laughs in their car, with McDonald's Happy Meals on the back seat.© McDonald'sA family in a car drives up to a McDonald's drive-thru, with the golden arches sign visible against a blue sky.© McDonald's
    Length: 30 s · Shots: 6 · One take: 18 s in a single shot

  3. 03Ad ideas: every spot built on a family road trip

    Before you present an idea, you need to know who has done it, and how.

    McDonald's “Drive Thru” is built on a family road trip. Search the library by idea to see every spot that uses it.

    Apple “Détour”© AppleHyundai “Power your world - IONIQ 9”© HyundaiSkoda “Leichtigkeit Erleben”© SkodaLincoln “2027 Aviator Launch”© Lincoln
    Apple · Hyundai · Skoda · Lincoln

More commercials by David Kerr

  • Farrow & Ball "Protection" (2022) commercial still© Farrow & BallFarrow & Ball “Protection” 2022Dir. David Kerr · BMBBritish Arrows Bronze 2022
  • Modern Emulsion "Protection" (2021) commercial still© Modern EmulsionModern Emulsion “Protection” 2021Dir. David Kerr · BMBKinsale Sharks Bronze 2021
  • Argos "Thought We Were Just for Toys? DOOH" (2025) commercial still© ArgosArgos “Thought We Were Just for Toys? DOOH” 2025Dir. David Kerr · T&P
  • La Famiglia Rana "Bravo Brian" (2023) commercial still© La Famiglia RanaLa Famiglia Rana “Bravo Brian” 2023Dir. David Kerr · BMB Agency
  • Gas Networks Ireland "Registered Gas Installer" (2023) commercial still© Gas Networks IrelandGas Networks Ireland “Registered Gas Installer” 2023Dir. David Kerr · Publicis
  • Lidl "Christmas 2022" (2022) commercial still© LidlLidl “Christmas 2022” 2022Dir. David Kerr · Accenture Song

More from Leo Burnett

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the McDonald's “Drive Thru” commercial?

David Kerr directed it, for the agency Leo Burnett.

Which agency made McDonald's “Drive Thru”?

Leo Burnett created it for McDonald's (2016).

What awards did McDonald's “Drive Thru” win?

1 awards, including Epica 2016 Bronze Food.

What is the tagline of McDonald's “Drive Thru”?

“غير جو الطريق”

Sources for the credits and awards

winners.epica-awards.com