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Mayor of London “Maaate” 2024

Mayor of London “Maaate” (2024) is a Mayor of London commercial directed by Koby Adom for Ogilvy, produced by Ridley Scott Associates. It won one award: Kinsale Sharks 2024 Silver Film Craft (International) - Best Editing.

A group of young men hanging out in a living room discuss a friend's misogynistic comments, highlighting how male violence against women starts with words.

Video: Mayor of London Sadiq Khan on YouTube

Shot by shot

  1. A diverse group of young men are gathered in a living room, some sitting on a sofa and others on the floor, watching something intently.© Mayor of London0:00
  2. Five young men are hanging out in a dimly lit living room, talking and relaxing on couches and beanbags, with snacks and drinks on a coffee table.© Mayor of London0:02
  3. Two young men, one Black and one White, sit on a sofa in a living room at night, laughing and looking to the right.© Mayor of London0:05
  4. A young man with a short haircut and white t-shirt looks around and speaks in a dimly lit interior.© Mayor of London0:07
  5. A young man with dark hair and a plaid shirt smirks while looking up and to the right, with a desk lamp glowing in the background.© Mayor of London0:09
  6. A young man with a short haircut and a white t-shirt looks around nervously in a dimly lit interior.© Mayor of London0:12
  7. A young man with short dark hair, wearing a beige sweater, looks up and to the right, speaking in a dimly lit room.© Mayor of London0:14
  8. A young man with short hair and a white t-shirt leans against a wall, looking frustrated and speaking in an interior setting.© Mayor of London0:15
  9. A young Black man with a beard and short dark hair, wearing a light blue t-shirt, looks surprised and speaks in an interior setting.© Mayor of London0:17

Stills © Mayor of London. Made by Ogilvy, Ridley Scott Associates and Koby Adom.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Friends calling out misogynistic comments to prevent male violence against women.

Tagline: “Next time they go too far, Say Maaate to a Mate.”

friends hanging outpeer interventiontoxic masculinitysocial commentaryreal-life dialogue

The cut

Length
36 s
Shots
11
Average shot
3.3 s

What creatives use Mayor of London “Maaate” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mayor of London “Maaate”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of young men are gathered in a living room, some sitting on a sofa and others on the floor, watching something intently.© Mayor of LondonFive young men are hanging out in a dimly lit living room, talking and relaxing on couches and beanbags, with snacks and drinks on a coffee table.© Mayor of LondonTwo young men, one Black and one White, sit on a sofa in a living room at night, laughing and looking to the right.© Mayor of LondonA young man with a short haircut and white t-shirt looks around and speaks in a dimly lit interior.© Mayor of London
    Frames from Mayor of London “Maaate”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mayor of London “Maaate” in order, with its length, framing and what happens in it.

    A diverse group of young men are gathered in a living room, some sitting on a sofa and others on the floor, watching something intently.© Mayor of LondonFive young men are hanging out in a dimly lit living room, talking and relaxing on couches and beanbags, with snacks and drinks on a coffee table.© Mayor of LondonTwo young men, one Black and one White, sit on a sofa in a living room at night, laughing and looking to the right.© Mayor of LondonA young man with a short haircut and white t-shirt looks around and speaks in a dimly lit interior.© Mayor of LondonA young man with dark hair and a plaid shirt smirks while looking up and to the right, with a desk lamp glowing in the background.© Mayor of LondonA young man with a short haircut and a white t-shirt looks around nervously in a dimly lit interior.© Mayor of London
    Length: 36 s · Shots: 11 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a friends hanging out

    Before you present an idea, you need to know who has done it, and how.

    Mayor of London “Maaate” is built on a friends hanging out. Search the library by idea to see every spot that uses it.

    Battlegrounds Mobile India “Game Responsibly – Battlegrounds Mobile India”© Battlegrounds Mobile IndiaMike's Hard Lemonade “Hard Day”© Mike's Hard LemonadeBudweiser “Whassup”© BudweiserMountain Dew Kickstart “Puppymonkeybaby”© Mountain Dew Kickstart
    Battlegrounds Mobile India · Mike's Hard Lemonade · Budweiser · Mountain Dew Kickstart

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Award-winning public service & ngo commercials

Questions

Who directed the Mayor of London “Maaate” commercial?

Koby Adom directed it, produced by Ridley Scott Associates, for the agency Ogilvy.

Which agency made Mayor of London “Maaate”?

Ogilvy created it for Mayor of London (2024).

What awards did Mayor of London “Maaate” win?

1 awards, including Kinsale Sharks 2024 Silver Film Craft (International) - Best Editing.

What is the tagline of Mayor of London “Maaate”?

“Next time they go too far, Say Maaate to a Mate.”

Sources for the credits and awards

web.archive.org