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Match.com “Match Made in Hell” 2021

Match.com “Match Made in Hell” (2021) is a Match.com commercial directed by Ryan Reynolds for Maximum Effort, produced by Maximum Effort. It won 3 awards, including Cannes Lions 2021 Film Bronze, Ad Age 30 Best Creative Brand Moves of 2020 #14 and Adweek Best Ads of 2020 #4.

Satan, bored and lonely in hell, finds love on Match.com with a woman named 2020, and they embark on a series of dates, enjoying life together.

Video: Match on YouTube

Shot by shot

  1. A close-up shot shows a red-skinned hand holding a smartphone displaying a dating app with a "You're a match!" notification.© Match.com0:09
  2. A man dressed as the Devil, with red skin and large horns, stands in a stone archway, looking at another person from behind.© Match.com0:21
  3. A woman in a black coat and a man dressed as the devil with horns stand facing each other under a stone archway in a park.© Match.com0:30
  4. A wide shot shows Satan, a female figure with horns and a red outfit, walking across a bridge over a lake in a park during autumn.© Match.com0:41
  5. A woman in a brown coat and pink pants applies makeup to a red devil with large horns, who is sitting next to a furry creature, during a picnic on a football field.© Match.com0:45
  6. A close-up shot of a sign on gym equipment that reads "EQUIPMENT TEMPORARILY CLOSED" with a large red X, and a disclaimer below.© Match.com0:49
  7. A woman in workout clothes and a red devil-like creature with horns and fur do yoga poses in a brightly lit gym.© Match.com0:52
  8. A red devil-like figure with horns and a woman's hand giving a thumbs up are seen in a medium shot, with the devil looking pleased.© Match.com0:56
  9. A person wearing white boots with black laces and purple pants kicks open a white stall door in a public restroom.© Match.com1:03
  10. A woman in a furry coat runs away from a red devil, holding toilet paper, in a hallway with a painted door.© Match.com1:07
  11. A woman in a yellow sweater and ripped jeans holds hands with a red devil in front of a church, both smiling.© Match.com1:09
  12. Satan, a muscular red devil with large horns, takes a selfie with a blonde woman in workout clothes in an alleyway with dumpsters, one of which is on fire.© Match.com1:13

Stills © Match.com. Made by Maximum Effort, Maximum Effort and Ryan Reynolds.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Satan and 2020 fall in love, making 2020 the best year ever.

Tagline: “Make 2021 your year.”

personification of abstract conceptsunlikely couplefish out of waterromantic montagehumorous contrastcelebrity cameo

The cut

Length
88 s
Shots
39
Average shot
2.3 s

What creatives use Match.com “Match Made in Hell” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Match.com “Match Made in Hell”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot shows a red-skinned hand holding a smartphone displaying a dating app with a "You're a match!" notification.© Match.comA man dressed as the Devil, with red skin and large horns, stands in a stone archway, looking at another person from behind.© Match.comA woman in a black coat and a man dressed as the devil with horns stand facing each other under a stone archway in a park.© Match.comA wide shot shows Satan, a female figure with horns and a red outfit, walking across a bridge over a lake in a park during autumn.© Match.com
    Frames from Match.com “Match Made in Hell”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Match.com “Match Made in Hell” in order, with its length, framing and what happens in it.

    A close-up shot shows a red-skinned hand holding a smartphone displaying a dating app with a "You're a match!" notification.© Match.comA man dressed as the Devil, with red skin and large horns, stands in a stone archway, looking at another person from behind.© Match.comA woman in a black coat and a man dressed as the devil with horns stand facing each other under a stone archway in a park.© Match.comA wide shot shows Satan, a female figure with horns and a red outfit, walking across a bridge over a lake in a park during autumn.© Match.comA woman in a brown coat and pink pants applies makeup to a red devil with large horns, who is sitting next to a furry creature, during a picnic on a football field.© Match.comA close-up shot of a sign on gym equipment that reads "EQUIPMENT TEMPORARILY CLOSED" with a large red X, and a disclaimer below.© Match.com
    Length: 88 s · Shots: 39 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a personification of abstract concepts

    Before you present an idea, you need to know who has done it, and how.

    Match.com “Match Made in Hell” is built on a personification of abstract concepts. Search the library by idea to see every spot that uses it.

    Genesis “No Old Ideas”© GenesisChannel 4 Paralympics “Considering What”© Channel 4 ParalympicsIsuzu “Giant”© IsuzuApple “AirPods - Quiet the Noise”© Apple
    Genesis · Channel 4 Paralympics · Isuzu · Apple

More from Maximum Effort

  • Tim Hortons "Tims x Ryan Reynolds" (2025) commercial still© Tim HortonsTim Hortons “Tims x Ryan Reynolds” 2025Dir. Bryan Rowland · Maximum Effort
  • STōK "Cold Brew Coffee - Hollywood Magic" (2025) commercial still© STōKSTōK “Cold Brew Coffee - Hollywood Magic” 2025Dir. Bryan Rowland · Maximum Effort

Award-winning tech commercials

Questions

Who directed the Match.com “Match Made in Hell” commercial?

Ryan Reynolds directed it, produced by Maximum Effort, for the agency Maximum Effort.

Which agency made Match.com “Match Made in Hell”?

Maximum Effort created it for Match.com (2021).

What awards did Match.com “Match Made in Hell” win?

3 awards, including Cannes Lions 2021 Film Bronze, Ad Age 30 Best Creative Brand Moves of 2020 #14 and Adweek Best Ads of 2020 #4.

What is the tagline of Match.com “Match Made in Hell”?

“Make 2021 your year.”

Sources for the credits and awards

The WorkThe Workweb.archive.orgweb.archive.org