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Maserati “Introducing the new Maserati Trofeo Collection. The Art of Fast” 2021

Maserati “Introducing the new Maserati Trofeo Collection. The Art of Fast” (2021) is a Maserati commercial directed by Mau Morgo for Callen, produced by Blur. It won one award: shots Awards The Americas 2021 Gold — Sound Design.

Experience the raw power and refined elegance of the new Maserati Trofeo Collection, where luxury meets exhilarating performance in a symphony of speed and style.

Video: Maserati on YouTube

Shot by shot

  1. The rear of a dark Maserati Quattroporte with its red taillights illuminated is shown in a dark setting.© Maserati0:17
  2. A digital display shows "RPM-POWER" with a loading bar, indicating increasing power in a vehicle.© Maserati0:22
  3. A close-up shot of the sleek, red Maserati car, highlighting its elegant design and the iconic trident logo on the side.© Maserati0:25
  4. A white Maserati car is shown in a closeup shot, with its headlight turning on in a dark setting.© Maserati0:28
  5. A close-up shot of large industrial fans blowing air in a dark, smoky room, creating a dramatic and powerful atmosphere.© Maserati0:34
  6. A white Maserati car's front headlight and turn signal illuminate in a dark studio, highlighting its sleek design.© Maserati0:38
  7. Two Maserati cars, one red and one green, are revealed from behind a cloud of blue smoke in a dark studio with large lights.© Maserati0:39
  8. A dark car with glowing headlights is partially visible through a thick cloud of blue smoke, with a large fan on the left.© Maserati0:43
  9. A blue light illuminates a dark, smoky tunnel as a vehicle speeds through, creating a dynamic and mysterious visual.© Maserati0:44
  10. A red and a green Maserati car are parked in a dark studio with large fans blowing smoke upwards, illuminated by blue light.© Maserati0:46

Stills © Maserati. Made by Callen, Blur and Mau Morgo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the Maserati Trofeo Collection's power and luxury through dynamic visuals.

Tagline: “The Art of Fast”

reveal from darknessdynamic lightingslow motionpower demonstrationsleek design focusengine roar

The cut

Length
60 s
Shots
35
Average shot
1.7 s

What creatives use Maserati “Introducing the new Maserati Trofeo Collection. The Art of Fast” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Maserati “Introducing the new Maserati Trofeo Collection. The Art of Fast”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    The rear of a dark Maserati Quattroporte with its red taillights illuminated is shown in a dark setting.© MaseratiA digital display shows "RPM-POWER" with a loading bar, indicating increasing power in a vehicle.© MaseratiA white Maserati car is shown in a closeup shot, with its headlight turning on in a dark setting.© MaseratiA close-up shot of large industrial fans blowing air in a dark, smoky room, creating a dramatic and powerful atmosphere.© Maserati
    Frames from Maserati “Introducing the new Maserati Trofeo Collection. The Art of Fast”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Maserati “Introducing the new Maserati Trofeo Collection. The Art of Fast” in order, with its length, framing and what happens in it.

    The rear of a dark Maserati Quattroporte with its red taillights illuminated is shown in a dark setting.© MaseratiA digital display shows "RPM-POWER" with a loading bar, indicating increasing power in a vehicle.© MaseratiA white Maserati car is shown in a closeup shot, with its headlight turning on in a dark setting.© MaseratiA close-up shot of large industrial fans blowing air in a dark, smoky room, creating a dramatic and powerful atmosphere.© MaseratiA white Maserati car's front headlight and turn signal illuminate in a dark studio, highlighting its sleek design.© MaseratiTwo Maserati cars, one red and one green, are revealed from behind a cloud of blue smoke in a dark studio with large lights.© Maserati
    Length: 60 s · Shots: 35 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a dynamic lighting

    Before you present an idea, you need to know who has done it, and how.

    Maserati “Introducing the new Maserati Trofeo Collection. The Art of Fast” is built on a dynamic lighting. Search the library by idea to see every spot that uses it.

    BMW “Science”© BMWNike “The Chosen”© NikeKia Canada “Next Level with REZZ”© Kia CanadaChery “x Jaguar Land Rover - Freelander Unveiling”© Chery
    BMW · Nike · Kia Canada · Chery

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Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Maserati “Introducing the new Maserati Trofeo Collection. The Art of Fast” commercial?

Mau Morgo directed it, produced by Blur, for the agency Callen.

Which agency made Maserati “Introducing the new Maserati Trofeo Collection. The Art of Fast”?

Callen created it for Maserati (2021).

What awards did Maserati “Introducing the new Maserati Trofeo Collection. The Art of Fast” win?

1 awards, including shots Awards The Americas 2021 Gold — Sound Design.

What is the tagline of Maserati “Introducing the new Maserati Trofeo Collection. The Art of Fast”?

“The Art of Fast”

Sources for the credits and awards

shots