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Balenciaga “Winter 22” 2022

Balenciaga “Winter 22” (2022) is a Balenciaga commercial directed by Mau Morgo for Balenciaga, produced by Blur. It won one award: Ciclope 2022 Silver Production Campaign.

Models pose in extreme weather conditions and diverse landscapes, showcasing Balenciaga's Winter 22 collection, highlighting resilience and high fashion.

Video: Balenciaga on YouTube

Shot by shot

  1. A blonde woman in a long blue dress and sunglasses sits on a couch in a dark, stormy, watery landscape, holding a black handbag.© Balenciaga0:00
  2. Kim Kardashian sits on a sofa in a flooded, dark, stormy landscape, wearing a long blue dress, sunglasses, and holding a black handbag.© Balenciaga0:05
  3. A blonde woman in a long blue dress and sunglasses sits on a couch in a stormy, watery landscape with lightning in the background.© Balenciaga0:06
  4. A blonde woman in a long blue dress and sunglasses sits on a couch in a dark, watery landscape under a stormy sky, holding a black handbag.© Balenciaga0:10
  5. A blonde woman in a long blue dress and sunglasses sits on a couch in a flooded, stormy landscape, holding a black handbag.© Balenciaga0:11
  6. A blonde woman in a long blue dress and sunglasses sits on a couch in a stormy, watery landscape, holding a black handbag.© Balenciaga0:13
  7. Kim Kardashian sits on a couch in a flooded, stormy landscape, wearing a long blue dress, sunglasses, and holding a black handbag.© Balenciaga0:14
  8. Kim Kardashian, a blonde woman in a long blue dress and sunglasses, sits on a couch in a flooded landscape as lightning strikes.© Balenciaga0:14
  9. A young man in all black sits on a beach chair next to a white trash bag, looking out at the ocean on a sunny day.© Balenciaga0:30
  10. A model in a black poncho and shorts sits on a chair in a snowy, rocky landscape with a glacial lake and mountains in the background.© Balenciaga0:45
  11. A female model in a black dress and white boots sits on a chair in the middle of a snow-covered street during a blizzard.© Balenciaga1:09
  12. A young woman in a black dress and white boots sits on a chair in a snowy, desolate urban landscape, looking directly at the camera.© Balenciaga1:11

Stills © Balenciaga. Made by Balenciaga, Blur and Mau Morgo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Fashion models endure extreme weather, showcasing Balenciaga's collection in diverse, dramatic landscapes.

fashion in extreme environmentsdramatic weather effectsisolated figures in vast landscapesjuxtaposition of luxury and harshnessminimalist stagingslow-motion movement

The cut

Length
91 s
Shots
17
Average shot
5.4 s

What creatives use Balenciaga “Winter 22” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Balenciaga “Winter 22”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blonde woman in a long blue dress and sunglasses sits on a couch in a dark, stormy, watery landscape, holding a black handbag.© BalenciagaKim Kardashian sits on a sofa in a flooded, dark, stormy landscape, wearing a long blue dress, sunglasses, and holding a black handbag.© BalenciagaA blonde woman in a long blue dress and sunglasses sits on a couch in a stormy, watery landscape with lightning in the background.© BalenciagaA blonde woman in a long blue dress and sunglasses sits on a couch in a dark, watery landscape under a stormy sky, holding a black handbag.© Balenciaga
    Frames from Balenciaga “Winter 22”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Balenciaga “Winter 22” in order, with its length, framing and what happens in it.

    A blonde woman in a long blue dress and sunglasses sits on a couch in a dark, stormy, watery landscape, holding a black handbag.© BalenciagaKim Kardashian sits on a sofa in a flooded, dark, stormy landscape, wearing a long blue dress, sunglasses, and holding a black handbag.© BalenciagaA blonde woman in a long blue dress and sunglasses sits on a couch in a stormy, watery landscape with lightning in the background.© BalenciagaA blonde woman in a long blue dress and sunglasses sits on a couch in a dark, watery landscape under a stormy sky, holding a black handbag.© BalenciagaA blonde woman in a long blue dress and sunglasses sits on a couch in a flooded, stormy landscape, holding a black handbag.© BalenciagaA blonde woman in a long blue dress and sunglasses sits on a couch in a stormy, watery landscape, holding a black handbag.© Balenciaga
    Length: 91 s · Shots: 17 · Average shot: 5.4 s

  3. 03Ad ideas: every spot built on a slow-motion movement

    Before you present an idea, you need to know who has done it, and how.

    Balenciaga “Winter 22” is built on a slow-motion movement. Search the library by idea to see every spot that uses it.

    Kaleos “Conservatory”© KaleosCadillac “Lift Off”© CadillacPrune “FW25”© PruneLouis Vuitton “Spring/Summer '17”© Louis Vuitton
    Kaleos · Cadillac · Prune · Louis Vuitton

More commercials by Mau Morgo

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Balenciaga “Winter 22” commercial?

Mau Morgo directed it, produced by Blur, for the agency Balenciaga.

Which agency made Balenciaga “Winter 22”?

Balenciaga created it for Balenciaga (2022).

What awards did Balenciaga “Winter 22” win?

1 awards, including Ciclope 2022 Silver Production Campaign.

Sources for the credits and awards

awards.ciclopefestival.com