framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

M&M's “Crispy M&M's Launch” 2000

M&M's “Crispy M&M's Launch” (2000) is a M&M's commercial for BBDO. It won one award: Effie US 2000 Gold (Snacks, Desserts & Confections).

A doctor examines an M&M's character, discovering its crispy interior, leading to a playful and delicious diagnosis.

Video: M&M'S Malaysia on YouTube

Shot by shot

  1. A male doctor in a white lab coat sits at his desk in an examination room, eating an M&M, as the Yellow M&M character peeks from behind a door.© M&M's0:00
  2. An M&M's character sits on an examination table as a male doctor in glasses listens to its chest with a stethoscope in a doctor's office.© M&M's0:03
  3. An orange M&M character sits in a chair, looking worried as a human hand holds a medical device to its side in a doctor's office.© M&M's0:06
  4. A male doctor in a white lab coat and glasses looks at a medical monitor displaying a wavy line, then turns to the camera and speaks in a doctor's office.© M&M's0:07
  5. An orange M&M character lies on an MRI machine while a male doctor in a lab coat looks at him and a screen showing the M&M's crispy interior.© M&M's0:09
  6. M&M's “Crispy M&M's Launch”, shot 6© M&M's0:12
  7. M&M's “Crispy M&M's Launch”, shot 7© M&M's0:13

Stills © M&M's. Made by BBDO.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

M&M's characters undergo a medical check-up to reveal their crispy core.

Tagline: “Crunch the fun.”

personification of objectsmedical examination humorplayful misunderstandingproduct as patientreveal of hidden quality

The cut

Length
15 s
Shots
7
Average shot
2.1 s
Format
mixed

What creatives use M&M's “Crispy M&M's Launch” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of M&M's “Crispy M&M's Launch”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male doctor in a white lab coat sits at his desk in an examination room, eating an M&M, as the Yellow M&M character peeks from behind a door.© M&M'sAn M&M's character sits on an examination table as a male doctor in glasses listens to its chest with a stethoscope in a doctor's office.© M&M'sAn orange M&M character sits in a chair, looking worried as a human hand holds a medical device to its side in a doctor's office.© M&M'sA male doctor in a white lab coat and glasses looks at a medical monitor displaying a wavy line, then turns to the camera and speaks in a doctor's office.© M&M's
    Frames from M&M's “Crispy M&M's Launch”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of M&M's “Crispy M&M's Launch” in order, with its length, framing and what happens in it.

    A male doctor in a white lab coat sits at his desk in an examination room, eating an M&M, as the Yellow M&M character peeks from behind a door.© M&M'sAn M&M's character sits on an examination table as a male doctor in glasses listens to its chest with a stethoscope in a doctor's office.© M&M'sAn orange M&M character sits in a chair, looking worried as a human hand holds a medical device to its side in a doctor's office.© M&M'sA male doctor in a white lab coat and glasses looks at a medical monitor displaying a wavy line, then turns to the camera and speaks in a doctor's office.© M&M'sAn orange M&M character lies on an MRI machine while a male doctor in a lab coat looks at him and a screen showing the M&M's crispy interior.© M&M'sM&M's “Crispy M&M's Launch”, 0:12© M&M's
    Length: 15 s · Shots: 7 · Average shot: 2.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a personification of objects

    Before you present an idea, you need to know who has done it, and how.

    M&M's “Crispy M&M's Launch” is built on a personification of objects. Search the library by idea to see every spot that uses it.

    Aqualtis Washing Machine “Underwater World”© Aqualtis Washing MachineKaiser Permanente “Moving All To One”© Kaiser PermanenteApple “Privacy on iPhone”© AppleExpedia “The Travelers”© Expedia
    Aqualtis Washing Machine · Kaiser Permanente · Apple · Expedia

More from BBDO

  • Pepsi "Pepsi Super Bowl LX" (2026) commercial still© PepsiPepsi “Pepsi Super Bowl LX” 2026Dir. Taika Waititi · BBDOANDY Awards Gold 2026
  • Budweiser "American Icons" (2026) commercial still© BudweiserBudweiser “American Icons” 2026Dir. Henry-Alex Rubin · BBDOAICP Awards Winner 2026
  • OKX Crypto "What is OKX" (2023) commercial still© OKX CryptoOKX Crypto “What is OKX” 2023Dir. Andreas Nilsson · BBDOshots Awards Gold 2023
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018
  • AT&T "Train" (2019) commercial still© AT&TAT&T “Train” 2019Dir. Dougal Wilson · BBDOKinsale Sharks Gold 2019
  • Mars "Fantasy Night" (2018) commercial still© MarsMars “Fantasy Night” 2018Dir. David Shane · BBDOLondon International Awards Gold 2018

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Which agency made M&M's “Crispy M&M's Launch”?

BBDO created it for M&M's (2000).

What awards did M&M's “Crispy M&M's Launch” win?

1 awards, including Effie US 2000 Gold (Snacks, Desserts & Confections).

What is the tagline of M&M's “Crispy M&M's Launch”?

“Crunch the fun.”

Sources for the credits and awards

web.archive.orgyoutube.com