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Lurpak “Adventure Awaits” 2015

Lurpak “Adventure Awaits” (2015) is a Lurpak commercial directed by Dougal Wilson for Wieden+Kennedy, produced by Blink. It won 21 awards, including D&AD 2015 Film Advertising Crafts: Direction for Film Advertising Yellow Pencil, LIA 2014 Gold — Production & Post-Production / Direction and British Arrows 2014 Craft Gold — Cinematography.

This ad transforms cooking into an epic adventure, portraying everyday kitchen tasks and ingredients as challenges to be conquered with Lurpak Cook's Range products.

Video: Blink on Vimeo

Shot by shot

  1. A purple cabbage sits on a wooden table, silhouetted against a window with a vibrant orange sunset in the background.© Lurpak0:00
  2. A close-up shot of kitchen utensils, including a whisk and a grater, with a bright light source in the background, creating a lens flare.© Lurpak0:04
  3. A low-angle shot shows a pile of various mushrooms, with a bright light source in the background creating a dramatic effect.© Lurpak0:07
  4. A close-up shot shows a pomegranate being split open, revealing its juicy red arils, with some arils splashing out.© Lurpak0:10
  5. A single, shiny orange egg yolk is dropped into a bed of white flour, creating a small crater and splashing flour upwards.© Lurpak0:16
  6. A golden-brown roasted chicken on a tray with potatoes and lemons is seen inside a dark oven, with a bright light source on the right.© Lurpak0:30
  7. A glass baking dish filled with a dessert, possibly a crumble or cobbler, bakes inside a dark oven with glowing red heating elements.© Lurpak0:33
  8. A close-up shot shows a narrow, dark crevice with rough, textured walls, as dust and debris fall into the abyss.© Lurpak0:35
  9. A woman with dark hair and a white top reaches into a refrigerator, grabbing a tub of Lurpak Cook's Range Baking butter.© Lurpak0:40
  10. A male hand holds a silver Lurpak Cook's Range Cooking Liquid bottle, squeezing it to dispense liquid into a pan on a stove in a kitchen.© Lurpak0:43
  11. A woman with dark, curly hair and black-rimmed glasses blows steam from a hot dish, fogging her glasses in a kitchen.© Lurpak0:48
  12. A close-up shot shows a hand in a quilted oven mitt giving a thumbs up, with a dark, out-of-focus background.© Lurpak0:51

Stills © Lurpak. Made by Wieden+Kennedy, Blink and Dougal Wilson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Cooking as an epic adventure, transforming kitchen into a fantastical landscape.

Tagline: “Cooks, venture forth with new Lurpak Cook's Range.”

everyday transformedepic journeyhero's questmacro photographydramatic lightingpersonification of food

The cut

Length
60 s
Shots
60
Average shot
1.0 s

What creatives use Lurpak “Adventure Awaits” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lurpak “Adventure Awaits”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A purple cabbage sits on a wooden table, silhouetted against a window with a vibrant orange sunset in the background.© LurpakA close-up shot of kitchen utensils, including a whisk and a grater, with a bright light source in the background, creating a lens flare.© LurpakA low-angle shot shows a pile of various mushrooms, with a bright light source in the background creating a dramatic effect.© LurpakA close-up shot shows a pomegranate being split open, revealing its juicy red arils, with some arils splashing out.© Lurpak
    Frames from Lurpak “Adventure Awaits”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lurpak “Adventure Awaits” in order, with its length, framing and what happens in it.

    A purple cabbage sits on a wooden table, silhouetted against a window with a vibrant orange sunset in the background.© LurpakA close-up shot of kitchen utensils, including a whisk and a grater, with a bright light source in the background, creating a lens flare.© LurpakA low-angle shot shows a pile of various mushrooms, with a bright light source in the background creating a dramatic effect.© LurpakA close-up shot shows a pomegranate being split open, revealing its juicy red arils, with some arils splashing out.© LurpakA single, shiny orange egg yolk is dropped into a bed of white flour, creating a small crater and splashing flour upwards.© LurpakA golden-brown roasted chicken on a tray with potatoes and lemons is seen inside a dark oven, with a bright light source on the right.© Lurpak
    Length: 60 s · Shots: 60 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a everyday transformed

    Before you present an idea, you need to know who has done it, and how.

    Lurpak “Adventure Awaits” is built on a everyday transformed. Search the library by idea to see every spot that uses it.

    Marks & Spencer “This is not just food, this is M&S food”© Marks & SpencerBBC “The Power of BBC Sounds”© BBCApple “Stroll”© AppleSony “Four Times The Detail”© Sony
    Marks & Spencer · BBC · Apple · Sony

More commercials by Dougal Wilson

  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Channel 4 "Educating Yorkshire - School's Back" (2026) commercial still© Channel 4Channel 4 “Educating Yorkshire - School's Back” 2026Dir. Dougal Wilson · 4creativeCreative Circle Gold 2026
  • AT&T "Train" (2019) commercial still© AT&TAT&T “Train” 2019Dir. Dougal Wilson · BBDOKinsale Sharks Gold 2019
  • Apple "Unlock" (2019) commercial still© AppleApple “Unlock” 2019Dir. Dougal Wilson · AppleCiclope Gold 2018
  • adam&eve\TBWA/John Lewis & Parters, Waitrose & Partners "Bohemian Rhapsody" (2018) commercial still© adam&eve\TBWA/John Lewis & Parters, Waitrose & Partnersadam&eve\TBWA/John Lewis & Parters, Waitrose & Partners “Bohemian Rhapsody” 2018Dir. Dougal WilsonEpica Gold 2018

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Monde Nissin / Voiz "Contact Lens" (2023) commercial still© Monde Nissin / VoizMonde Nissin / Voiz “Contact Lens” 2023Dir. Wuthisak AnarnkapornLondon International Awards Grand Prix 2022

Questions

Who directed the Lurpak “Adventure Awaits” commercial?

Dougal Wilson directed it, produced by Blink, for the agency Wieden+Kennedy.

Which agency made Lurpak “Adventure Awaits”?

Wieden+Kennedy created it for Lurpak (2015).

What awards did Lurpak “Adventure Awaits” win?

21 awards, including D&AD 2015 Film Advertising Crafts: Direction for Film Advertising Yellow Pencil, LIA 2014 Gold — Production & Post-Production / Direction, LIA 2014 Gold — Production & Post-Production / Editing and British Arrows 2014 Craft Gold — Cinematography.

What is the tagline of Lurpak “Adventure Awaits”?

“Cooks, venture forth with new Lurpak Cook's Range.”

Sources for the credits and awards

blinkprods.comdandad.orgbritisharrows.comaicpawards.comweb.archive.orgweb.archive.orgweb.archive.orgclios.comweb.archive.org