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LOUIS XIII Cognac “Believe in Time” 2022

LOUIS XIII Cognac “Believe in Time” (2022) is a LOUIS XIII Cognac commercial directed by Mati Diop for FRED & FARID, produced by DIVISION. It won 3 awards, including Clio 2023 Bronze — Film Craft (Music - Original) / Music - Original, Ciclope 2022 Silver Sound Original Music and AICP Show 2022 Honoree Original Music.

A visually stunning and poetic journey through time, from the Big Bang to human evolution and creativity, emphasizing the profound impact of time on all existence.

Video: LOUIS XIII COGNAC on YouTube

Shot by shot

  1. A dark, abstract tunnel with streaks of light in blue, white, and red, creating a sense of rapid movement through space.© LOUIS XIII Cognac0:10
  2. A person with dark skin and a black head covering walks away from the camera in a dimly lit, empty warehouse, with glowing blue light visible through a distant doorway.© LOUIS XIII Cognac0:35
  3. A concrete building with arched windows stands in the foreground, with snow-capped mountains under a blue sky in the background, as sunlight flares through an archway.© LOUIS XIII Cognac0:39
  4. A woman in a long, flowing silver dress walks away from the camera in a dimly lit, empty warehouse, with industrial equipment visible in the background.© LOUIS XIII Cognac0:44
  5. A woman with curly hair plays a grand piano, looking focused in a bright, airy room with plants and music equipment.© LOUIS XIII Cognac1:12
  6. A man with a beard and afro plays a grand piano while a woman with curly hair sits beside him, in a luxurious, open-air setting.© LOUIS XIII Cognac1:15
  7. A Black man with dreadlocks plays an upright bass, seen over the shoulder of another man, in a lush, dimly lit interior setting.© LOUIS XIII Cognac1:16
  8. A diverse jazz band performs in a beautiful, sunlit courtyard with arched doorways and lush greenery, featuring a female pianist and male musicians.© LOUIS XIII Cognac1:17
  9. A woman with long dark hair sits as two people style her hair, with a soft light on her face in a dark room.© LOUIS XIII Cognac1:25
  10. A group of diverse women in neutral bodysuits huddle together, then raise their hands in unison, in a dimly lit room.© LOUIS XIII Cognac1:32
  11. A woman with dark skin and hair, wearing a gold top, looks up at a bright light in a dark, ethereal space.© LOUIS XIII Cognac1:49
  12. A woman with dark skin and hair, wearing a golden necklace, looks directly at the camera as the background transitions from a kaleidoscope to a cosmic explosion.© LOUIS XIII Cognac1:54

Stills © LOUIS XIII Cognac. Made by FRED & FARID, DIVISION and Mati Diop.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Time is the ultimate raw material, shaping everything from the cosmos to human creativity.

Tagline: “Believe in Time.”

cosmic journeyevolution of lifehuman progressnature's grandeurartistic expressiontimeless wisdom

The cut

Length
135 s
Shots
44
Average shot
3.1 s
Format
mixed

What creatives use LOUIS XIII Cognac “Believe in Time” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of LOUIS XIII Cognac “Believe in Time”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A dark, abstract tunnel with streaks of light in blue, white, and red, creating a sense of rapid movement through space.© LOUIS XIII CognacA person with dark skin and a black head covering walks away from the camera in a dimly lit, empty warehouse, with glowing blue light visible through a distant doorway.© LOUIS XIII CognacA concrete building with arched windows stands in the foreground, with snow-capped mountains under a blue sky in the background, as sunlight flares through an archway.© LOUIS XIII CognacA woman in a long, flowing silver dress walks away from the camera in a dimly lit, empty warehouse, with industrial equipment visible in the background.© LOUIS XIII Cognac
    Frames from LOUIS XIII Cognac “Believe in Time”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of LOUIS XIII Cognac “Believe in Time” in order, with its length, framing and what happens in it.

    A dark, abstract tunnel with streaks of light in blue, white, and red, creating a sense of rapid movement through space.© LOUIS XIII CognacA person with dark skin and a black head covering walks away from the camera in a dimly lit, empty warehouse, with glowing blue light visible through a distant doorway.© LOUIS XIII CognacA concrete building with arched windows stands in the foreground, with snow-capped mountains under a blue sky in the background, as sunlight flares through an archway.© LOUIS XIII CognacA woman in a long, flowing silver dress walks away from the camera in a dimly lit, empty warehouse, with industrial equipment visible in the background.© LOUIS XIII CognacA woman with curly hair plays a grand piano, looking focused in a bright, airy room with plants and music equipment.© LOUIS XIII CognacA man with a beard and afro plays a grand piano while a woman with curly hair sits beside him, in a luxurious, open-air setting.© LOUIS XIII Cognac
    Length: 135 s · Shots: 44 · Average shot: 3.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a cosmic journey

    Before you present an idea, you need to know who has done it, and how.

    LOUIS XIII Cognac “Believe in Time” is built on a cosmic journey. Search the library by idea to see every spot that uses it.

    Charlex “ShapeShifter”© CharlexInpes - National Health Institute for Prevention and Education “Chance”© Inpes - National Health Institute for Prevention and EducationEasytoys “Explore Uranus”© EasytoysProgressive “More than a Bike”© Progressive
    Charlex · Inpes - National Health Institute for Prevention and Education · Easytoys · Progressive

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Questions

Who directed the LOUIS XIII Cognac “Believe in Time” commercial?

Mati Diop directed it, produced by DIVISION, for the agency FRED & FARID.

Which agency made LOUIS XIII Cognac “Believe in Time”?

FRED & FARID created it for LOUIS XIII Cognac (2022).

What awards did LOUIS XIII Cognac “Believe in Time” win?

3 awards, including Clio 2023 Bronze — Film Craft (Music - Original) / Music - Original, Ciclope 2022 Silver Sound Original Music and AICP Show 2022 Honoree Original Music.

What is the tagline of LOUIS XIII Cognac “Believe in Time”?

“Believe in Time.”

Sources for the credits and awards

aicpawards.comawards.ciclopefestival.comclios.com