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Louis Vuitton “A Journey” 2008

Louis Vuitton “A Journey” (2008) is a Louis Vuitton commercial directed by Bruno Aveillan for Ogilvy, produced by Quad Productions. It won 2 awards, including Clio 2008 Gold — Television/Cinema/Digital Technique / Cinematography and LIA 2008 Gold — TV/Cinema / Cinematography.

This commercial explores the profound meaning of a journey, portraying it as a process of self-discovery and an integral part of life itself, rather than just a trip or vacation.

Video: Ogilvy Paris on Vimeo

Shot by shot

  1. A wide shot of a misty lake at dawn, with a bare tree partially submerged in the water and the text "What is a journey?" overlaid.© Louis Vuitton0:00
  2. A man in a suit stands in a desert landscape, looking up towards the bright sun, with mountains in the background.© Louis Vuitton0:07
  3. A lone fisherman in a conical hat stands on a small bamboo raft with two cormorants, fishing in a misty, serene river.© Louis Vuitton0:11
  4. A lone figure stands silhouetted by a misty lake, exhaling visible breath into the cold air at dawn.© Louis Vuitton0:21
  5. A person's hand is silhouetted as it moves through sparkling water, creating ripples and reflections.© Louis Vuitton0:26
  6. A close-up shot of a dark leather bag with a subtle pattern, possibly a Louis Vuitton monogram, in an interior setting.© Louis Vuitton0:33
  7. A book's pages rapidly turn, illuminated by a bright light shining through them, creating a dramatic effect.© Louis Vuitton0:39
  8. A blurry shot of a woman in a red dress walking through a crowded city street at night, with neon signs in the background.© Louis Vuitton0:50
  9. A man in glasses is silhouetted against a bright sky, looking thoughtfully into the distance with text overlay.© Louis Vuitton0:59
  10. A man in a hat sits at a desk on a dirt road, painting, while another person walks away in the distance under a hazy sky.© Louis Vuitton1:08
  11. A man's profile is visible in a blurry shot, with a bright, hazy background suggesting movement, possibly in a vehicle.© Louis Vuitton1:12
  12. Louis Vuitton “A Journey”, shot 50© Louis Vuitton1:16

Stills © Louis Vuitton. Made by Ogilvy, Quad Productions and Bruno Aveillan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A journey is not a trip, it's a process of self-discovery and life itself.

Tagline: “Where will life take you?”

philosophical inquirydiverse human experiencesnature's grandeururban isolationsymbolic imageryjourney as metaphor

The cut

Length
90 s
Shots
54
Average shot
1.7 s

What creatives use Louis Vuitton “A Journey” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Louis Vuitton “A Journey”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a misty lake at dawn, with a bare tree partially submerged in the water and the text "What is a journey?" overlaid.© Louis VuittonA man in a suit stands in a desert landscape, looking up towards the bright sun, with mountains in the background.© Louis VuittonA lone fisherman in a conical hat stands on a small bamboo raft with two cormorants, fishing in a misty, serene river.© Louis VuittonA lone figure stands silhouetted by a misty lake, exhaling visible breath into the cold air at dawn.© Louis Vuitton
    Frames from Louis Vuitton “A Journey”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Louis Vuitton “A Journey” in order, with its length, framing and what happens in it.

    A wide shot of a misty lake at dawn, with a bare tree partially submerged in the water and the text "What is a journey?" overlaid.© Louis VuittonA man in a suit stands in a desert landscape, looking up towards the bright sun, with mountains in the background.© Louis VuittonA lone fisherman in a conical hat stands on a small bamboo raft with two cormorants, fishing in a misty, serene river.© Louis VuittonA lone figure stands silhouetted by a misty lake, exhaling visible breath into the cold air at dawn.© Louis VuittonA person's hand is silhouetted as it moves through sparkling water, creating ripples and reflections.© Louis VuittonA close-up shot of a dark leather bag with a subtle pattern, possibly a Louis Vuitton monogram, in an interior setting.© Louis Vuitton
    Length: 90 s · Shots: 54 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a nature's grandeur

    Before you present an idea, you need to know who has done it, and how.

    Louis Vuitton “A Journey” is built on a nature's grandeur. Search the library by idea to see every spot that uses it.

    Mercedes-Benz “In the Long Run”© Mercedes-BenzOklahoma Tourism “Oklahoma Native America”© Oklahoma TourismHoka “Hoka | Bird's Eye”© HokaLOUIS XIII Cognac “Believe in Time”© LOUIS XIII Cognac
    Mercedes-Benz · Oklahoma Tourism · Hoka · LOUIS XIII Cognac

More commercials by Bruno Aveillan

  • 30 Millions d'Amis Fundation "The cry for help" (2021) commercial still© 30 Millions d'Amis Fundation30 Millions d'Amis Fundation “The cry for help” 2021Dir. Bruno Aveillan · Altmann + PacreauEpica Gold 2021
  • Cartier "Shape Your Time" (2015) commercial still© CartierCartier “Shape Your Time” 2015Dir. Bruno Aveillan · Publicis 133Epica Gold 2015
  • La Sécurité Routière "Loss of control" (2016) commercial still© La Sécurité RoutièreLa Sécurité Routière “Loss of control” 2016Dir. Bruno Aveillan · La ChoseEpica Silver 2016
  • Securite Routiere "Shockwave" (2016) commercial still© Securite RoutiereSecurite Routiere “Shockwave” 2016Dir. Bruno Aveillan · La Chose GroupLondon International Awards Silver 2016
  • L'Oréal "Color Riche" (2015) commercial still© L'OréalL'Oréal “Color Riche” 2015Dir. Bruno AveillanLondon International Awards Silver 2015
  • Orange "Ten Little Fingers" (2013) commercial still© OrangeOrange “Ten Little Fingers” 2013Dir. Bruno Aveillan · MarcelEpica Bronze 2013

More from Ogilvy

  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Perrier "Lion" (1991) commercial still© PerrierPerrier “Lion” 1991OgilvyCannes Lions Grand Prix 1991
  • Sprite "HURTS REAL GOOD" (2026) commercial still© SpriteSprite “HURTS REAL GOOD” 2026Dir. Julien & Quentin · Ogilvyshots Awards Gold 2026
  • Nanhi Kali "One is a Big Number" (2026) commercial still© Nanhi KaliNanhi Kali “One is a Big Number” 2026Dir. Afshan Hussain Shaikh · Ogilvyshots Awards Gold 2026
  • Powerade "The Ladder" (2026) commercial still© PoweradePowerade “The Ladder” 2026Dir. Jackson Tisi · OgilvyAICP Awards Winner 2026

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Louis Vuitton “A Journey” commercial?

Bruno Aveillan directed it, produced by Quad Productions, for the agency Ogilvy.

Which agency made Louis Vuitton “A Journey”?

Ogilvy created it for Louis Vuitton (2008).

What awards did Louis Vuitton “A Journey” win?

2 awards, including Clio 2008 Gold — Television/Cinema/Digital Technique / Cinematography and LIA 2008 Gold — TV/Cinema / Cinematography.

What is the tagline of Louis Vuitton “A Journey”?

“Where will life take you?”

Sources for the credits and awards

web.archive.orgweb.archive.org