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Loewe “Loewe” 2024

Loewe “Loewe” (2024) is a Loewe commercial directed by Ally Pankiw for Loewe, produced by Partizan Entertainment. It won 5 awards, including Kinsale Sharks 2024 Silver Advertising Film (International) - Fashion, Clothing, Footwear & Accessories, Ciclope 2024 Bronze Production Styling & Costume Design and Webby 2025 Winner Video & Film: Fashion, Beauty & Lifestyle (Branded).

A vibrant and surreal ad for Loewe Paula's Ibiza Cosmic Eau de Parfum, featuring models balancing perfume bottles, dancing, and interacting with colorful flowers and butterflies.

Video: LOEWE Perfumes on YouTube

Shot by shot

  1. A person with dark hair and a white shirt lies on their back with a Loewe perfume bottle on their forehead, in a bright, minimalist setting.© Loewe0:00
  2. A perfume bottle with a gradient of red, orange, and yellow sits on the forehead of a person with red lipstick, looking up.© Loewe0:01
  3. A young person with dark hair and a white long-sleeved shirt with text on it floats in a colorful, ethereal space with arms outstretched.© Loewe0:05
  4. A black butterfly with white and blue spots is seen in a macro shot, perched on a vibrant pink flower in a garden.© Loewe0:07
  5. A young male with spiky hair and a white sweatshirt with text jumps with arms outstretched against a blue and purple background.© Loewe0:08
  6. A close-up shot of a pink lily flower with dark spots, its petals unfurling against a changing background from pink to blue.© Loewe0:09
  7. A delicate white flower with a red center and green leaves is shown against a soft pink background, slowly moving.© Loewe0:10
  8. A plastic bag filled with water, green vegetables, red strawberries, and a bottle with a "LOEWE" label, hangs against a white background.© Loewe0:12
  9. A young person with dark hair and a light complexion looks at a stack of colorful perfume bottles, with an orange glow on their face.© Loewe0:17
  10. A young man with dark hair and a striped polo shirt poses with his arms raised, looking directly at the camera in a bright studio.© Loewe0:20
  11. A young man with dark hair and a striped shirt spins around in a bright, white studio, then lies on a white sheet with a hand near his head, looking at the camera.© Loewe0:23
  12. A young man with dark hair and an earring lies on a white sheet, looking off-camera, with a warm lens flare obscuring part of the frame.© Loewe0:26

Stills © Loewe. Made by Loewe, Partizan Entertainment and Ally Pankiw.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Surreal, colorful, and playful imagery to evoke the scent's cosmic and joyful essence.

product as propdreamlike visualscolorful aestheticdancing modelsnature elementsminimalist studio

The cut

Length
30 s
Shots
18
Average shot
1.7 s

What creatives use Loewe “Loewe” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Loewe “Loewe”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person with dark hair and a white shirt lies on their back with a Loewe perfume bottle on their forehead, in a bright, minimalist setting.© LoeweA perfume bottle with a gradient of red, orange, and yellow sits on the forehead of a person with red lipstick, looking up.© LoeweA young person with dark hair and a white long-sleeved shirt with text on it floats in a colorful, ethereal space with arms outstretched.© LoeweA black butterfly with white and blue spots is seen in a macro shot, perched on a vibrant pink flower in a garden.© Loewe
    Frames from Loewe “Loewe”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Loewe “Loewe” in order, with its length, framing and what happens in it.

    A person with dark hair and a white shirt lies on their back with a Loewe perfume bottle on their forehead, in a bright, minimalist setting.© LoeweA perfume bottle with a gradient of red, orange, and yellow sits on the forehead of a person with red lipstick, looking up.© LoeweA young person with dark hair and a white long-sleeved shirt with text on it floats in a colorful, ethereal space with arms outstretched.© LoeweA black butterfly with white and blue spots is seen in a macro shot, perched on a vibrant pink flower in a garden.© LoeweA young male with spiky hair and a white sweatshirt with text jumps with arms outstretched against a blue and purple background.© LoeweA close-up shot of a pink lily flower with dark spots, its petals unfurling against a changing background from pink to blue.© Loewe
    Length: 30 s · Shots: 18 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a product as prop

    Before you present an idea, you need to know who has done it, and how.

    Loewe “Loewe” is built on a product as prop. Search the library by idea to see every spot that uses it.

    Life Cereal “Life is Full of Surprises”© Life CerealOld El Paso “Nacho Man”© Old El PasoPepsi “Foosball”© PepsiJack in the Box “Spicy Crispy Chicks”© Jack in the Box
    Life Cereal · Old El Paso · Pepsi · Jack in the Box

More commercials by Ally Pankiw

  • Loewe "Decades of Confusion" (2025) commercial still© LoeweLoewe “Decades of Confusion” 2025Dir. Ally Pankiw · LoeweBritish Arrows Silver 2025
  • Maltesers "Look On The Light Side" (2026) commercial still© MaltesersMaltesers “Look On The Light Side” 2026Dir. Ally Pankiw · AMV BBDO
  • Uber "Jim Courier - Courier 15" (2026) commercial still© UberUber “Jim Courier - Courier 15” 2026Dir. Ally Pankiw · Special
  • Uber Eats Australia "Jim Courier - Courier" (2026) commercial still© Uber Eats AustraliaUber Eats Australia “Jim Courier - Courier” 2026Dir. Ally Pankiw · Special
  • M&S "Love Thismas - Not Thatmas" (2024) commercial still© M&SM&S “Love Thismas - Not Thatmas” 2024Dir. Ally Pankiw
  • EQ Bank "Second Bank" (2024) commercial still© EQ BankEQ Bank “Second Bank” 2024Dir. Ally Pankiw · The Hive

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Loewe “Loewe” commercial?

Ally Pankiw directed it, produced by Partizan Entertainment, for the agency Loewe.

Which agency made Loewe “Loewe”?

Loewe created it for Loewe (2024).

What awards did Loewe “Loewe” win?

5 awards, including Kinsale Sharks 2024 Silver Advertising Film (International) - Fashion, Clothing, Footwear & Accessories, Kinsale Sharks 2024 Silver Film Craft (International) - Best Celebrity Direction, Ciclope 2024 Bronze Production Styling & Costume Design and Webby 2025 Winner Video & Film: Fashion, Beauty & Lifestyle (Branded).

Sources for the credits and awards

web.archive.orgwinners.webbyawards.comapi.recogmedia.netawards.ciclopefestival.com