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Loewe “Decades of Confusion” 2025

Loewe “Decades of Confusion” (2025) is a Loewe commercial directed by Ally Pankiw for Loewe, produced by Partizan. It won 3 awards, including British Arrows 2025 Silver — International - The Non-British Arrow, Ad Age Amp Members' 10 Best Ads of 2024 and Adweek Hidden Gems 2024.

A fashion brand's name is hilariously misspelled by Aubrey Plaza in a series of retro spelling bees, highlighting its unique pronunciation and Spanish heritage.

Video: LOEWE on YouTube

Shot by shot

  1. A wide shot shows a person in a red suit sitting at a desk on a stage, with a large green banner behind them, and a woman walking off stage.© Loewe0:00
  2. A woman with brown hair stands at a microphone, looking at a man in a red suit and glasses who sits at a desk in an empty auditorium.© Loewe0:16
  3. A man in a red suit and glasses sits at a desk, holding papers and speaking, with a "LOEWE" graphic on screen.© Loewe0:37
  4. A man with a mustache and glasses, wearing a suit, sits at a desk with a "LOEWE" sign, holding papers and a lamp.© Loewe0:53
  5. A man with a mustache and glasses, dressed in a suit, sits at a desk in an auditorium, holding papers and gesturing while speaking.© Loewe1:02
  6. A man with glasses and a suit sits at a desk, holding papers and gesturing, with a computer and lamp beside him in a dimly lit room.© Loewe1:19
  7. A man with glasses and a suit sits at a desk with a microphone, looking confused, in a dimly lit room.© Loewe1:36
  8. A woman in a green dress and sunglasses stands at a microphone on a stage, facing away from the camera, while a man in a suit sits at a clear table with his back to the camera, at a spelling bee.© Loewe1:45
  9. A woman with a bob haircut and sunglasses stands at a microphone, holding a green handbag, with "2024" visible in the background.© Loewe1:55
  10. A man in a suit sits at a desk facing away from the camera, while a woman in a green dress stands on a stage behind him at a spelling contest.© Loewe2:02
  11. A woman with big curly hair, wearing a green leather suit and a scarf, stands at a microphone on a stage with a "Spelling Contest 1986" sign.© Loewe2:06
  12. A man in a suit and glasses sits at a desk with a lamp and tablet, looking up and then smiling, in an interior setting.© Loewe2:16

Stills © Loewe. Made by Loewe, Partizan and Ally Pankiw.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Aubrey Plaza struggles to spell the brand name in a retro spelling bee.

celebrity cameoretro aestheticgame show settingmispronunciation humorescalating absurditymeta-commentary

The cut

Length
157 s
Shots
72
Average shot
2.2 s

What creatives use Loewe “Decades of Confusion” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Loewe “Decades of Confusion”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot shows a person in a red suit sitting at a desk on a stage, with a large green banner behind them, and a woman walking off stage.© LoeweA woman with brown hair stands at a microphone, looking at a man in a red suit and glasses who sits at a desk in an empty auditorium.© LoeweA man in a red suit and glasses sits at a desk, holding papers and speaking, with a "LOEWE" graphic on screen.© LoeweA man with a mustache and glasses, wearing a suit, sits at a desk with a "LOEWE" sign, holding papers and a lamp.© Loewe
    Frames from Loewe “Decades of Confusion”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Loewe “Decades of Confusion” in order, with its length, framing and what happens in it.

    A wide shot shows a person in a red suit sitting at a desk on a stage, with a large green banner behind them, and a woman walking off stage.© LoeweA woman with brown hair stands at a microphone, looking at a man in a red suit and glasses who sits at a desk in an empty auditorium.© LoeweA man in a red suit and glasses sits at a desk, holding papers and speaking, with a "LOEWE" graphic on screen.© LoeweA man with a mustache and glasses, wearing a suit, sits at a desk with a "LOEWE" sign, holding papers and a lamp.© LoeweA man with a mustache and glasses, dressed in a suit, sits at a desk in an auditorium, holding papers and gesturing while speaking.© LoeweA man with glasses and a suit sits at a desk, holding papers and gesturing, with a computer and lamp beside him in a dimly lit room.© Loewe
    Length: 157 s · Shots: 72 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a celebrity cameo

    Before you present an idea, you need to know who has done it, and how.

    Loewe “Decades of Confusion” is built on a celebrity cameo. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreTide “It's a Tide Ad”© TideGrubhub “The Feest”© GrubhubSquarespace “Unavailable”© Squarespace
    Beats by Dre · Tide · Grubhub · Squarespace

More commercials by Ally Pankiw

  • Loewe "Loewe" (2024) commercial still© LoeweLoewe “Loewe” 2024Dir. Ally Pankiw · LoeweWebby Awards Winner 2025
  • Maltesers "Look On The Light Side" (2026) commercial still© MaltesersMaltesers “Look On The Light Side” 2026Dir. Ally Pankiw · AMV BBDO
  • Uber "Jim Courier - Courier 15" (2026) commercial still© UberUber “Jim Courier - Courier 15” 2026Dir. Ally Pankiw · Special
  • Uber Eats Australia "Jim Courier - Courier" (2026) commercial still© Uber Eats AustraliaUber Eats Australia “Jim Courier - Courier” 2026Dir. Ally Pankiw · Special
  • M&S "Love Thismas - Not Thatmas" (2024) commercial still© M&SM&S “Love Thismas - Not Thatmas” 2024Dir. Ally Pankiw
  • EQ Bank "Second Bank" (2024) commercial still© EQ BankEQ Bank “Second Bank” 2024Dir. Ally Pankiw · The Hive

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Loewe “Decades of Confusion” commercial?

Ally Pankiw directed it, produced by Partizan, for the agency Loewe.

Which agency made Loewe “Decades of Confusion”?

Loewe created it for Loewe (2025).

What awards did Loewe “Decades of Confusion” win?

3 awards, including British Arrows 2025 Silver — International - The Non-British Arrow, Ad Age Amp Members' 10 Best Ads of 2024 and Adweek Hidden Gems 2024.

Sources for the credits and awards

britisharrows.comweb.archive.orgweb.archive.org